本文選題：微時(shí)代 + 食品企業(yè)��； 參考：《復(fù)旦大學(xué)》2014年碩士論文

【摘要】：2011年是無(wú)可爭(zhēng)議的微博崛起年1,2011年底,全國(guó)的微博用戶已經(jīng)達(dá)到全國(guó)網(wǎng)民總數(shù)的一半以上,微博用戶數(shù)量在一年內(nèi)暴增近三倍2。標(biāo)志著中國(guó)的社會(huì)化媒體發(fā)展已經(jīng)全面進(jìn)入“微時(shí)代”3。而截至2013年12月底,新浪微博平臺(tái)的注冊(cè)用戶已經(jīng)達(dá)到了5億4,同比大幅增長(zhǎng)74%,日活躍用戶數(shù)達(dá)到4620萬(wàn)5。(數(shù)據(jù)來(lái)源：新浪微博數(shù)據(jù)中心)微時(shí)代如此迅猛的發(fā)展也促發(fā)了一系列讓企業(yè)應(yīng)接不暇的危機(jī),如何應(yīng)對(duì)微時(shí)代下的這些全新的風(fēng)險(xiǎn)與危機(jī),成為當(dāng)前傳播人和企業(yè)管理者亟需深思的問(wèn)題。而在眾多的企業(yè)中,食品企業(yè)更因?yàn)槠湫袠I(yè)的敏感性和受關(guān)注程度,處于在各種危機(jī)的“風(fēng)暴中心”,儼然已經(jīng)成了網(wǎng)絡(luò)危機(jī)的重災(zāi)區(qū)之一�？v觀廣泛的關(guān)于企業(yè)在網(wǎng)絡(luò)時(shí)代的危機(jī)公關(guān)及管理的相關(guān)文獻(xiàn),目前國(guó)內(nèi)大部分研究主要著眼于“危機(jī)公關(guān)”理論或?qū)嵺`對(duì)策的泛泛分析,或是針對(duì)微博在Web2.0時(shí)代下的傳播規(guī)律和特點(diǎn)本身的深入探討和研究。缺少結(jié)合微時(shí)代新的環(huán)境背景、新的傳播特征下針對(duì)我國(guó)食品企業(yè)的危機(jī)管理現(xiàn)狀的相關(guān)食品安全危機(jī)管理機(jī)制和對(duì)策的研究。所以,作為一篇理論和實(shí)證相結(jié)合的論述性文章,本論文對(duì)微時(shí)代食品企業(yè)危機(jī)進(jìn)行了深入的研究。從微博平臺(tái)新功能以及傳播新特征抽絲剝繭、探討微時(shí)代對(duì)食品企業(yè)危機(jī)的影響變化；選取了分別處于微時(shí)代初期和微時(shí)代盛期的兩個(gè)經(jīng)典食品企業(yè)危機(jī)案例作對(duì)比分析,分解個(gè)性和共性,總結(jié)經(jīng)驗(yàn)教訓(xùn),揭示出對(duì)當(dāng)今食品企業(yè)處理危機(jī)的幾點(diǎn)有意義的啟示,并進(jìn)一步提出中國(guó)食品企業(yè)在微博這個(gè)獨(dú)特的環(huán)境背景下通過(guò)危機(jī)生命周期的不同階段,迎接無(wú)處不在并實(shí)時(shí)更新的危機(jī)管理策略。從而整頓食品行業(yè)的口碑,廣大消費(fèi)者的信心,以及企業(yè)自身在微時(shí)代下,應(yīng)對(duì)網(wǎng)絡(luò)危機(jī)管理的綜合能力。本文對(duì)微時(shí)代下食品企業(yè)危機(jī)管理研究具有較強(qiáng)的實(shí)用價(jià)值和推廣意義。
[Abstract]:2011 was the year of the indisputable rise of Weibo. At the end of 2011, the number of Weibo users across the country has reached more than half of the total number of Internet users in the country, and the number of Weibo users has nearly tripled in a year. Marks China's social media development has entered the "micro era" 3. By the end of December 2013, the number of registered users on Sina's Weibo platform had reached 544, up 74% from a year earlier, with 46.2 million. 5% of daily active users. (data Source: Sina Weibo data Center) the rapid development of the micro-era has also prompted a series of crises that have overwhelmed enterprises, how to cope with these new risks and crises in the micro-era. Become the current propagator and enterprise managers urgent to ponder the problem. Among many enterprises, food enterprises are in the "storm center" of all kinds of crises because of the sensitivity and attention of their industries, which has become one of the worst disaster areas of the network crisis. Throughout the extensive literature on crisis public relations and management of enterprises in the network age, at present, most of the domestic studies mainly focus on the general analysis of the theory or practical countermeasures of "crisis public relations". Or the Weibo in the Web 2.0 era of the dissemination of laws and characteristics of the in-depth discussion and research. There is a lack of research on food safety crisis management mechanism and countermeasures based on the new environmental background of micro-era and the new communication characteristics in view of the current situation of crisis management of food enterprises in China. Therefore, as a theoretical and empirical argumentation, this paper makes an in-depth study on the crisis of micro-food enterprises. Based on the new function of Weibo platform and spreading new features, this paper discusses the influence of micro-era on the crisis of food enterprises, and selects two classic food enterprise crisis cases, which are in the early stage of micro-era and the peak period of micro-era, for comparative analysis. Breaking down individuality and commonness, summing up experience and lessons, revealing some meaningful enlightenment to the food enterprises to deal with the crisis, Furthermore, under the unique environment of Weibo, Chinese food enterprises meet the crisis management strategy which is ubiquitous and updated in real time through different stages of crisis life cycle. In order to rectify the reputation of the food industry, consumer confidence, and the enterprise itself in the micro-era, the comprehensive ability to deal with the network crisis management. This article has strong practical value and popularizing significance to the food enterprise crisis management research under the micro age.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.82;G206

【共引文獻(xiàn)】

相關(guān)期刊論文 前1條

1 吳茹雙;;微博在企業(yè)品牌傳播中的營(yíng)銷價(jià)值[J];新聞世界;2013年01期

相關(guān)碩士學(xué)位論文 前10條

1 姜亞嵐;微博對(duì)新聞的影響及媒體應(yīng)對(duì)研究[D];華東師范大學(xué);2011年

2 張嵐嵐;新浪微博的網(wǎng)絡(luò)輿情分析研究[D];華東師范大學(xué);2011年

3 孫志逾;媒介·文化·產(chǎn)業(yè)：三維視野中的手機(jī)短信研究[D];山東大學(xué);2011年

4 紀(jì)珊珊;傳播學(xué)視野下的微博研究[D];安徽大學(xué);2011年

5 曹冉;傳播學(xué)視野下中國(guó)政務(wù)微博個(gè)案研究[D];上海外國(guó)語(yǔ)大學(xué);2012年

6 侯桂鴻;微博對(duì)青少年的影響和教育對(duì)策分析[D];復(fù)旦大學(xué);2012年

7 余眺;微博營(yíng)銷對(duì)用戶行為意愿的影響研究[D];東華大學(xué);2013年

8 趙新蕊;基于網(wǎng)絡(luò)外部性、社會(huì)影響的微博用戶持續(xù)使用意向研究[D];東北財(cái)經(jīng)大學(xué);2012年

9 潘佳煒;通用型微博桌面客戶端的設(shè)計(jì)與實(shí)現(xiàn)[D];南京理工大學(xué);2012年

10 王婷;微博輿論傳播的生態(tài)治理[D];蘭州大學(xué);2013年

，

本文編號(hào)：2012237