發(fā)布時(shí)間：2018-05-30 01:41

  本文選題：文化 + 企業(yè)社會(huì)責(zé)任��； 參考：《上海外國(guó)語(yǔ)大學(xué)》2014年碩士論文

【摘要】：外資汽車企業(yè)在中國(guó)的迅速發(fā)展，在給中國(guó)帶來(lái)了經(jīng)濟(jì)發(fā)展的同時(shí)，也帶來(lái)了負(fù)面的問(wèn)題，如環(huán)境污染、勞資關(guān)系等。人們開(kāi)始日益關(guān)注外資汽車企業(yè)在中國(guó)的企業(yè)社會(huì)責(zé)任。自2011年起，德資汽車品牌獨(dú)占中國(guó)汽車進(jìn)口總額鰲頭，躍居榜首。由此，本文選擇德國(guó)汽車品牌在華企業(yè)這一重要群體，作為研究對(duì)象。 本文在文化理論的框架下，通過(guò)研究企業(yè)社會(huì)責(zé)任的影響機(jī)制理論，討論汽車企業(yè)外資公司實(shí)行社會(huì)責(zé)任的影響機(jī)制，并以此為理論基礎(chǔ)。本文通過(guò)分析德國(guó)與中國(guó)文化的不同，以及兩國(guó)企業(yè)社會(huì)責(zé)任行為與影響機(jī)制的不同，初步得出德資汽車企業(yè)在中國(guó)實(shí)行企業(yè)社會(huì)責(zé)任活動(dòng)的影響機(jī)制。為了進(jìn)一步研究這些影響機(jī)制中因子的重要性，本文用定量分析模糊層次分析法FAHP的實(shí)證研究進(jìn)行驗(yàn)證，通過(guò)調(diào)查問(wèn)卷得出FAHP分析模型中的具體因子，最后得出影響德國(guó)汽車企業(yè)在中國(guó)實(shí)行社會(huì)責(zé)任的各影響因素的重要程度。本文的研究，希望能夠?yàn)橹袊?guó)政府與外資汽車企業(yè)提供一些意見(jiàn)與建議，有助于在華外資汽車企業(yè)完善企業(yè)社會(huì)責(zé)任。 本文由五個(gè)部分組成：第一部分介紹了本文的研究背景、研究對(duì)象、研究方法與目的，以及論文框架；第二部分是本文研究的理論基礎(chǔ)，分析了跨文化理論，企業(yè)社會(huì)責(zé)任理論及其在汽車行業(yè)的特點(diǎn)、國(guó)際汽車企業(yè)的企業(yè)社會(huì)責(zé)任影響機(jī)制理論，以及跨文化對(duì)此影響機(jī)制的影響；第三部分以第二部分的理論基礎(chǔ)為框架，分析在中德文化影響下，德國(guó)汽車企業(yè)在中國(guó)市場(chǎng)上企業(yè)社會(huì)責(zé)任影響機(jī)制的不同；第四部分根據(jù)第三部分分析，采用FAHP分析法綜合定量定性分析，重點(diǎn)研究這些影響機(jī)制中每個(gè)因素的重要性。為了確定FAHP分析模型中的因子，本文設(shè)計(jì)了調(diào)查問(wèn)卷，并收集和分析數(shù)據(jù)；第五部分總結(jié)前文，，為政府與外資企業(yè)提出建議，以期對(duì)提高企業(yè)社會(huì)責(zé)任建設(shè)有借鑒意義。
[Abstract]:The rapid development of foreign automobile enterprises in China not only brings economic development to China, but also brings negative problems, such as environmental pollution, labor relations and so on. People began to pay more and more attention to the corporate social responsibility of foreign automobile enterprises in China. Since 2011, German auto brands have dominated China's total auto imports, jumping to the top of the list. Therefore, this paper chooses the German automobile brand in China as an important group, as the research object. Under the framework of cultural theory, this paper studies the influence mechanism of corporate social responsibility (CSR), and discusses the influence mechanism of CSR in foreign companies of automobile enterprises, which is the theoretical basis. Based on the analysis of the differences between German and Chinese cultures, and the differences of corporate social responsibility behaviors and influence mechanisms between the two countries, this paper preliminarily concludes the influence mechanism of German automobile enterprises to implement corporate social responsibility activities in China. In order to further study the importance of the factors in these influencing mechanisms, this paper uses the quantitative analysis of fuzzy analytic hierarchy process (FAHP) empirical research to verify, through the questionnaire to obtain the specific factors in the FAHP analysis model. Finally, the importance of the factors influencing German automobile enterprises' social responsibility in China is obtained. This paper hopes to provide some opinions and suggestions for the Chinese government and foreign auto enterprises, which will be helpful to improve the corporate social responsibility of foreign auto enterprises in China. This paper is composed of five parts: the first part introduces the research background, research object, research methods and purpose, as well as the framework of the paper, the second part is the theoretical basis of this study, and analyzes the cross-cultural theory. The theory of corporate social responsibility and its characteristics in the automobile industry, the theory of the influence mechanism of corporate social responsibility of the international automobile enterprises, and the influence of cross-culture on the influence mechanism. The third part is based on the theoretical basis of the second part. Under the influence of Chinese and German culture, this paper analyzes the differences of the influence mechanism of corporate social responsibility in the Chinese market of German automobile enterprises. The fourth part, according to the third part of the analysis, uses the FAHP analytic method to synthesize the quantitative qualitative analysis. Emphasis is placed on the importance of each factor in these mechanisms. In order to determine the factors in the FAHP analysis model, this paper designs a questionnaire, and collects and analyzes the data. The fifth part summarizes the above, and puts forward some suggestions for the government and foreign enterprises in order to improve the corporate social responsibility construction.
【學(xué)位授予單位】：上海外國(guó)語(yǔ)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F270;F416.471

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