本文選題：極簡(jiǎn)主義 + 無(wú)印良品��； 參考：《新聞界》2015年12期

【摘要】：隨著社會(huì)經(jīng)濟(jì)全球化的不斷推進(jìn),社會(huì)文化中的價(jià)值觀也更為多元化,而在消費(fèi)市場(chǎng)領(lǐng)域,人們的消費(fèi)觀念和審美情趣都產(chǎn)生了急劇變化,并直接影響市場(chǎng)中品牌塑造與產(chǎn)品設(shè)計(jì)的理念,其中極簡(jiǎn)主義的表現(xiàn)尤為突出,已成為重要的設(shè)計(jì)流派。本文首先對(duì)極簡(jiǎn)主義的產(chǎn)生、內(nèi)涵及其設(shè)計(jì)原則加以闡述,再以日本知名品牌無(wú)印良品(MUJI)為例,從品牌建構(gòu)(包括標(biāo)志設(shè)計(jì)、廣告表現(xiàn)與包裝表現(xiàn)等)和產(chǎn)品設(shè)計(jì)(包括功能設(shè)計(jì)、色彩、材質(zhì)與造型等)兩個(gè)方面,探討其設(shè)計(jì)中對(duì)極簡(jiǎn)主義的具體運(yùn)用,分析其"無(wú)牌"成就"名牌"的原因,以期為本土相關(guān)品牌產(chǎn)品的設(shè)計(jì)提供一定的借鑒。
[Abstract]:With the development of social and economic globalization, the values in social culture are more diversified, and in the field of consumer market, people's consumption concept and aesthetic taste have changed dramatically. It has a direct influence on the idea of brand shaping and product design in the market, in which minimalism is especially outstanding and has become an important school of design. This paper first expounds the emergence, connotation and design principles of minimalism, and then takes Muji, a famous Japanese brand, as an example, from the perspective of brand construction (including logo design). Advertising performance and packaging performance) and product design (including function design, color, material and modelling), discusses the concrete application of minimalism in its design, and analyzes the reasons for its "unlicensed" achievement of "famous brand". In order to provide some reference for the design of local related brand products.
【作者單位】： 淮陰師范學(xué)院傳媒學(xué)院;
【分類號(hào)】：F416.8;F273.2;TB472

【相似文獻(xiàn)】

相關(guān)期刊論文 前5條

1 饒舜;劉靜;;從設(shè)計(jì)師馬克·紐森作品中看跨界[J];藝術(shù)科技;2013年03期

2 ;Speziali Bruno:越簡(jiǎn)單 越有驚喜發(fā)現(xiàn)[J];電器;2009年07期

3 Inga Sempé;Lucie Koldova;伏平;;LESS IS MORE[J];現(xiàn)代裝飾(家居);2013年09期

4 ;設(shè)計(jì)的融合 品質(zhì)的堅(jiān)守[J];室內(nèi)設(shè)計(jì)與裝修;2010年06期

5 ;[J];;年期

相關(guān)碩士學(xué)位論文 前1條

1 李金輝;極簡(jiǎn)主義設(shè)計(jì)在產(chǎn)品設(shè)計(jì)中的應(yīng)用與發(fā)展[D];天津科技大學(xué);2014年

，

本文編號(hào)：1924009