本文選題：勤上光電企業(yè) + 戰(zhàn)略管理��； 參考：《華南理工大學》2014年碩士論文

【摘要】：為了順應國內(nèi)外經(jīng)濟發(fā)展變革的步伐，引領公司進一步持續(xù)發(fā)展，指導公司今后經(jīng)營管理活動，本文從整體思路和總體發(fā)展方向上對勤上光電企業(yè)發(fā)展戰(zhàn)略進行探討和研究。在對公司進行了廣泛深入的研究后，按企業(yè)戰(zhàn)略所涉的內(nèi)外部環(huán)境分析、戰(zhàn)略制定及戰(zhàn)略實施三個不同階段，，探討如何塑造勤上光電的發(fā)展經(jīng)營戰(zhàn)略規(guī)劃，確保勤上光電能百戰(zhàn)不殆，長盛不衰。 面對復雜變化的國際國內(nèi)經(jīng)濟環(huán)境，本文首先對勤上光電企業(yè)所處的外部環(huán)境、內(nèi)部環(huán)境進行分析，然后通過SWOT分析，即對勤上光電企業(yè)的優(yōu)勢、劣勢、威脅和機遇進行分析，最終擬定了勤上光電的戰(zhàn)略及戰(zhàn)略實施采取的相應措施。到現(xiàn)在，一成不變的完美戰(zhàn)略方案和實施手段同時并存的美好時光早已風光不再。而戰(zhàn)略的制定和實施，更多的是一種不斷互相調(diào)整，不斷完善的過程，甚至可以說是一個不斷從錯誤中學習調(diào)整的過程。因此，對各種戰(zhàn)略理論的分析比較是制定企業(yè)發(fā)展戰(zhàn)略的第一步。 本文通過對國內(nèi)LED行業(yè)面臨的環(huán)境形勢分析和LED產(chǎn)業(yè)鏈具體情況分析，結合對勤上光電企業(yè)內(nèi)部的技術水平、管理水平、運營能力、生產(chǎn)和質(zhì)量控制能力進行綜合分析，對企業(yè)內(nèi)部優(yōu)勢和劣勢進行評價，分析了企業(yè)特有的能力，進行了勤上光電企業(yè)戰(zhàn)略的選擇分析。通過對勤上光電企業(yè)發(fā)展戰(zhàn)略的研究，總結出了我國LED行業(yè)的可持續(xù)發(fā)展可參考的思路，對行業(yè)內(nèi)其他公司的經(jīng)營管理有一定的指導意義。
[Abstract]:In order to conform to the pace of economic development and reform at home and abroad, to guide the company's further sustainable development, and to guide the company's future management activities, this paper discusses and studies the development strategy of the photoelectric enterprises on the ground from the overall thinking and the overall development direction. After extensive and in-depth research on the company, according to the analysis of the internal and external environment involved in the enterprise strategy, the strategy formulation and the implementation of the strategy, this paper discusses how to shape the development and management strategy planning of the company. Make sure that the photoelectric on the ground can not be defeated, long-lasting. In the face of the complex changing international and domestic economic environment, this paper first analyzes the external environment and internal environment of the photoelectric enterprises on the ground, and then through the SWOT analysis, analyzes the strengths, weaknesses, threats and opportunities of the photoelectric enterprises on the ground. Finally, the paper draws up the strategy of photoelectric on the ground and the corresponding measures to be taken in the implementation of the strategy. By now, the perfect strategy and the means of implementation at the same time the good times are long gone. The formulation and implementation of strategy is more a process of continuous adjustment and improvement, or even a process of learning from mistakes. Therefore, the analysis and comparison of various strategic theories is the first step in formulating enterprise development strategy. Based on the analysis of the environmental situation facing the domestic LED industry and the specific situation of the LED industry chain, this paper makes a comprehensive analysis of the technical level, management level, operation ability, production and quality control ability of the photoelectric enterprises on duty. This paper evaluates the internal advantages and disadvantages of the enterprise, analyzes the unique ability of the enterprise, and analyzes the selection of the strategy of the photoelectric enterprise on the ground. Through the research on the development strategy of the photoelectric enterprises on the ground, the paper summarizes the ideas for the sustainable development of the LED industry in our country, which has certain guiding significance for the management and management of other companies in the industry.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F426.61

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