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  本文選題：七匹狼　切入點：工業(yè)旅游　出處：《廈門大學(xué)》2014年碩士論文

【摘要】：七匹狼集團(tuán)是我國男裝知名品牌,面對國內(nèi)中高端男裝市場的激烈競爭,近年來七匹狼將工業(yè)旅游納入了戰(zhàn)略規(guī)劃體系,試圖通過工業(yè)旅游提升企業(yè)經(jīng)濟(jì)效益、促進(jìn)產(chǎn)品創(chuàng)新及產(chǎn)業(yè)優(yōu)化、傳播企業(yè)文化和內(nèi)涵、提高品牌知名度。本文采取實地調(diào)查、座談交流和案例研究等方法,分析了七匹狼工業(yè)旅游發(fā)展中遇到的問題,然后借鑒成功的工業(yè)旅游案例,系統(tǒng)地提出七匹狼發(fā)展工業(yè)旅游的對策。 首先,全面回顧、總結(jié)國內(nèi)外關(guān)于工業(yè)旅游相關(guān)文獻(xiàn)資料及理論；然后,全面了解七匹狼工業(yè)旅游發(fā)展現(xiàn)狀,包括已有的各種旅游活動、項目和所提供的服務(wù)等,并對七匹狼工業(yè)旅游游客市場進(jìn)行調(diào)查,了解市場構(gòu)成及游客滿意度,從而分析當(dāng)前七匹狼集團(tuán)在工業(yè)旅游中存在的問題,如產(chǎn)品單一、缺乏體驗性、客源市場有待進(jìn)一步開發(fā)、推廣和宣傳力度不夠、上下游產(chǎn)業(yè)鏈融合缺失、缺乏與其他旅游資源合作等,以此作為提出企業(yè)發(fā)展對策的重要依據(jù)；接著,以國內(nèi)發(fā)展工業(yè)旅游的知名企業(yè)青島啤酒和海爾為例,分析他們在發(fā)展工業(yè)旅游中所面臨的問題及發(fā)展對策；最后,針對七匹狼工業(yè)旅游存在的問題,從企業(yè)自身、政府支持、企業(yè)聯(lián)合、社區(qū)支持等四個方面提出七匹狼發(fā)展工業(yè)旅游的對策。 本文的研究意義和創(chuàng)新之處主要有：第一,從戰(zhàn)略管理的角度分析七匹狼集團(tuán)的工業(yè)旅游發(fā)展,融合社區(qū)參與、游客滿意度、體驗經(jīng)濟(jì)等相關(guān)理論,以實際案例提出工業(yè)企業(yè)發(fā)展工業(yè)旅游的對策,進(jìn)一步豐富相關(guān)研究,為今后其他企業(yè)發(fā)展工業(yè)旅游提供理論借鑒；第二,在實踐中,可以為晉江市其他企業(yè)發(fā)展工業(yè)旅游提供借鑒,有效整合和帶動晉江各項旅游資源,豐富工業(yè)旅游的內(nèi)容,充分發(fā)揮工業(yè)旅游的多重效益,推動晉江市旅游和文化產(chǎn)業(yè)的繁榮和發(fā)展,推動現(xiàn)代服務(wù)業(yè)的發(fā)展。
[Abstract]:As a well-known brand of men's wear in China, in the face of fierce competition in the domestic middle-high-end men's wear market, in recent years, the group has brought industrial tourism into the strategic planning system in an attempt to enhance the economic efficiency of enterprises through industrial tourism. To promote product innovation and industrial optimization, to spread corporate culture and connotation, and to improve brand awareness. This paper analyzes the problems encountered in the development of industrial tourism of the Seven Timberwolves by means of field investigations, discussion exchanges and case studies. Then draw lessons from the successful case of industrial tourism, systematically put forward the seven wolf industrial tourism development countermeasures. First of all, a comprehensive review and summary of domestic and foreign literature and theory on industrial tourism; then, a comprehensive understanding of the current situation of industrial tourism development, including existing tourism activities, projects and services, etc. In order to analyze the problems existing in the industrial tourism industry, such as single product and lack of experience, the paper makes a survey on the tourist market of the industrial tourism of the Seven Wolf, to understand the market composition and the satisfaction of the tourists, so as to analyze the problems existing in the industrial tourism of the Seven Wolf Group at present. The tourist market needs to be further developed, the promotion and publicity efforts are not enough, the integration of upstream and downstream industrial chains is missing, and there is a lack of cooperation with other tourism resources, as an important basis for putting forward the countermeasures for the development of enterprises. Taking Tsing Tao Beer and Haier, well-known domestic enterprises developing industrial tourism, as an example, this paper analyzes the problems they face in developing industrial tourism and their development countermeasures. Finally, in view of the problems existing in industrial tourism of the seven wolves, the government supports the enterprises themselves. Enterprise alliance, community support and other four aspects of the development of industrial tourism seven wolf countermeasures. The research significance and innovation of this paper are as follows: first, from the perspective of strategic management, this paper analyzes the development of industrial tourism, the integration of community participation, tourist satisfaction, experience economy and other related theories. In order to enrich the relevant research and provide theoretical reference for other enterprises to develop industrial tourism in the future. Second, in practice, the paper puts forward the countermeasures of industrial tourism development in industrial enterprises. It can provide reference for other enterprises in Jinjiang to develop industrial tourism, effectively integrate and drive various tourism resources in Jinjiang, enrich the contents of industrial tourism, and give full play to the multiple benefits of industrial tourism. To promote the prosperity and development of tourism and cultural industries in Jinjiang, and to promote the development of modern service industries.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.6;F426.86

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