本文選題：一汽轎車　切入點：dea模型　出處：《遼寧大學》2014年碩士論文　論文類型：學位論文

【摘要】：隨著近幾年來我國經(jīng)濟快速發(fā)展人們的生活水平也是水漲船高，以此帶動了對汽車需求的不斷增加，促進了汽車產(chǎn)業(yè)的發(fā)展。汽車產(chǎn)業(yè)以其強大的帶動作用在自身發(fā)展的同時也帶動了相關(guān)產(chǎn)業(yè)鏈的飛速發(fā)展，這更加促進了我國經(jīng)濟的快速增長，可以說汽車產(chǎn)業(yè)、國民經(jīng)濟二者是相互促進、相互提高的關(guān)系，目前汽車產(chǎn)業(yè)已經(jīng)成為我國經(jīng)濟發(fā)展的支柱性產(chǎn)業(yè)。 自從我國加入世貿(mào)組織以來，國外有實力的大型汽車集團看中中國廣闊的市場需求，，以獨資或與國產(chǎn)企業(yè)合資的形式入駐中國市場。國內(nèi)汽車產(chǎn)業(yè)所處大環(huán)境發(fā)生巨大變化。經(jīng)濟全球化帶給我國經(jīng)濟廣闊發(fā)展空間的同時也使我們面臨的競爭環(huán)境更加復雜，我國汽車產(chǎn)業(yè)再也不會像以前那樣處于政府保護之中，要想在激烈的市場中獲得勝利必須從自身出發(fā)、發(fā)揮自身優(yōu)勢、彌補缺點并且改善、謀求自身發(fā)展，這樣才能在與國外大企業(yè)競爭過程中取得勝利。我國汽車企業(yè)應該樹立將中國汽車走出中國、走向世界壯志，不僅要在國內(nèi)市場取得勝利還要不斷反擊、開拓國外市場。 運用科學有效的方法建立針對現(xiàn)階段我國汽車企業(yè)特有的績效評價模型對汽車企業(yè)進行績效評價可以使我們認清自身情況、發(fā)現(xiàn)并且發(fā)揮自身的比較優(yōu)勢、找到自身不足并且得到改善，使企業(yè)的經(jīng)營重心即提高企業(yè)績效為發(fā)展目標，以此來促進企業(yè)發(fā)展，這在現(xiàn)階段具有很重要的意義。我們選擇一汽轎車作為研究對象，是因為首先一汽轎車一直作為我國汽車企業(yè)的標桿，被認為是成功企業(yè)的代表，為我國汽車產(chǎn)業(yè)的發(fā)展做出了很大的貢獻。在加入世貿(mào)組織以后一汽轎車又率先吸引外資、引進技術(shù)，希望從干中能提高自身管理、技術(shù)水平�？梢哉f一汽轎車具有很輝煌的歷史，但一汽轎車這些年確實面臨市場占有率不斷下降的窘境，這也是我國大多數(shù)汽車企業(yè)面臨的共性問題，因此選擇對一汽轎車進行績效評價具有很強的代表性。通過建立績效評價模型對一汽轎車進行績效評價，能夠讓其對自身有一個清楚認識，可以找到一汽轎車存在的問題，使其改善自身、促進自身發(fā)展。由于一汽轎車很強的代表性，我們建立的績效評價模型同樣適用其他具有相同背景的汽車企業(yè)。通過績效評價找到一汽轎車面臨的問題，基于此提出的改善企業(yè)績效的建議也同樣適用面臨同樣問題的企業(yè)。 本論文的研究內(nèi)容：通過對國內(nèi)外關(guān)于企業(yè)績效評價的相關(guān)研究現(xiàn)狀進行闡述，并簡要介紹了幾種比較主流的企業(yè)績效評價方法，在此基礎上根據(jù)我國汽車產(chǎn)業(yè)特點以及進行績效評價選取指標的原則建立關(guān)于汽車企業(yè)績效評價體系。運用建立的績效評價體系對一汽轎車進行績效評價，根據(jù)評價結(jié)果分析，找到一汽轎車目前市場占有率降低的原因。最后，根據(jù)我們發(fā)現(xiàn)的問題，提出提高企業(yè)績效的建議。 通過績效評價可以使企業(yè)的工作重心轉(zhuǎn)移到如何提高企業(yè)績效上來，制定出更適合企業(yè)發(fā)展的決策。同時通過本次實證研究也說明了本文所建立的針對我國汽車企業(yè)績效評價體系是準確可行的，也為dea方法應于汽車產(chǎn)業(yè)并發(fā)揮其績效評價作用做了非常重要的嘗試。
[Abstract]:In recent years with the rapid development of economy in China people's living standard is rising, which led to the increasing demand for vehicles, promote the development of the automotive industry. Automobile industry with its powerful driving role in the development of their own at the same time also led to the rapid development of the industrial chain, the more to promote the rapid growth of our the country's economy, can be said that the automobile industry, national economy the two is mutual promotion and mutual relations improve, the automotive industry has become a pillar industry of China's economy.
Since China's accession to the foreign WTO, the strength of the large automobile group saw Chinese broad market demand to foreign and domestic companies or joint ventures in Chinese market. The domestic auto industry environment has undergone tremendous changes. Economic globalization brings China's economy a broad space for development and make us facing competitive environment more complex, China's automobile industry as in the past no longer under government protection, in order to win in the fierce market must be starting from their own, to play their own advantages, make up disadvantages and improvement, to seek their own development, so as to win in the competition with foreign enterprises in China's automobile enterprises should. Setting up the car out of the Chinese China, into the world of ambition, not only to win in the domestic market will continue to fight back, to open up foreign markets.
The use of scientific and effective methods for evaluation of stage performance characteristic of China's automobile enterprises model allows us to recognize their own situation of the automobile enterprise performance evaluation, and found its own comparative advantage, find their own problems and improve the enterprise business focus is to improve business performance for the development goals, in order to promote the development of enterprises and this is very important at this stage. We choose the FAW car as the research object, because the first FAW car has been used as the benchmark of China's automobile enterprises, is considered to be representative of successful enterprises, made a great contribution to the development of China's automobile industry. In later joined WTO FAW car and take the lead in attracting foreign investment and the introduction of technology, hope by doing to improve their management and technical level. It can be said that the FAW car has a glorious history, but the FAW car The car is indeed facing market share continues to decline, which is the most common problems facing China's automobile enterprises, so choose to evaluate the performance of FAW car strongrepresentative. Through the establishment of performance evaluation model for performance evaluation of FAW car, allowing it to have a clear understanding of their own. You can find the FAW car problems, to improve their own, to promote their own development. As the representative of FAW car is very strong, we establish the performance evaluation model is also suitable for the other with the same background of the auto enterprises. Through the performance evaluation to find the FAW car problems, improve the business performance of this proposed suggestions based on the same for the same problem faced by enterprises.
The content of this thesis: to expound the related research status quo at home and abroad on the enterprise performance evaluation, and briefly introduces several methods of enterprise performance evaluation more mainstream, based on the characteristics of China's automobile industry and evaluate the performance of the principle of selecting indicators to establish the evaluation system of automobile enterprise performance. With the establishment of the performance evaluation system the performance evaluation of the FAW car, according to the evaluation results, find the current FAW car market share decreased. Finally, according to our findings, put forward to improve the enterprise performance.
Through the performance evaluation can enable enterprises to shift the focus of the work of how to improve the enterprise performance, develop more suitable for enterprise development decision-making. At the same time through the empirical research also shows that the performance for the Chinese automobile enterprise evaluation system is feasible and accurate, but also for the DEA method in the car industry and its performance evaluation of the role of try very important.

【學位授予單位】：遼寧大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272.92;F426.471

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