本文選題：健身器材　切入點(diǎn)：電子商務(wù)　出處：《廈門(mén)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著人們生活質(zhì)量的提高,對(duì)于體育健身活動(dòng)愈加重視,電子商務(wù)在互聯(lián)網(wǎng)時(shí)代也迅猛發(fā)展,可以預(yù)見(jiàn)電子商務(wù)渠道銷售健身器材類商品存在大規(guī)模的客戶需求。LOVSPORTS公司是計(jì)劃成立的網(wǎng)上銷售健身器材的公司。其經(jīng)營(yíng)模式是把健身資源進(jìn)行整合,以就近出售的原則減少其流通成本,為消費(fèi)者提供高質(zhì)量、低價(jià)格的商品；基于市場(chǎng)調(diào)研、行業(yè)數(shù)據(jù)及顧客回饋信息分析,靈活調(diào)整商品價(jià)格體系及發(fā)展戰(zhàn)略；基于創(chuàng)新的多維度網(wǎng)絡(luò)營(yíng)銷模式進(jìn)行市場(chǎng)推廣；力圖建立完善優(yōu)異的服務(wù)體系,并且給予消費(fèi)者進(jìn)行專業(yè)指導(dǎo)。公司的主要銷售渠道是網(wǎng)絡(luò)銷售,把行業(yè)的資源進(jìn)行整合,以天貓為銷售平臺(tái),通過(guò)幾年的經(jīng)營(yíng)力爭(zhēng)成為網(wǎng)上知名的健身器材專賣(mài)機(jī)構(gòu),打造自己的“淘品牌”。 本論文通過(guò)對(duì)行業(yè)發(fā)展情況的調(diào)研和系統(tǒng)分析,提出創(chuàng)業(yè)方案。在LOVSPORTS公司的企劃書(shū)當(dāng)中得知,公司預(yù)計(jì)投資二百萬(wàn),并在未來(lái)的六年中凈現(xiàn)值達(dá)到1136.28萬(wàn)元,兩年半收回成本。由此可知LOVSPORTS公司的創(chuàng)業(yè)具有很大的可行性,但在經(jīng)營(yíng)的過(guò)程,一定要加強(qiáng)企業(yè)的管理,做好財(cái)財(cái)務(wù)與經(jīng)營(yíng)風(fēng)險(xiǎn)防控工作�；诒疚难芯靠芍�,撰寫(xiě)創(chuàng)業(yè)計(jì)劃書(shū)能有效指導(dǎo)初創(chuàng)企業(yè)的創(chuàng)業(yè)管理和創(chuàng)業(yè)過(guò)程,對(duì)于分析未來(lái)創(chuàng)業(yè)道路上的困難與風(fēng)險(xiǎn)以及創(chuàng)業(yè)實(shí)踐都具有重要意義。
[Abstract]:With the improvement of people's quality of life, more and more attention has been paid to sports and fitness activities, and e-commerce has also developed rapidly in the Internet era. It can be predicted that there is a large-scale customer demand for the sale of fitness equipment in e-commerce channels. LOVSPORTS is a planned online fitness equipment sales company. Its business model is to integrate fitness resources. Based on market research, industry data and customer feedback information, we can adjust commodity price system and development strategy flexibly. Based on the innovative multi-dimensional network marketing model to promote the market, trying to establish and improve the excellent service system, and to give professional guidance to consumers. The company's main sales channel is network sales, to integrate the resources of the industry, Tmall as a sales platform, through several years of management strive to become a well-known online fitness equipment monopoly, to create their own "Amoy brand." Through the investigation and systematic analysis of the industry development, this paper puts forward a business plan. According to the LOVSPORTS Company's plan, the company expects to invest 2 million yuan, and the net present value will reach eleven million three hundred and sixty-two thousand and eight hundred yuan in the next six years. Two and a half years of cost recovery. From this, we can see that the venture of LOVSPORTS company has great feasibility, but in the process of operation, we must strengthen the management of enterprises, do a good job of financial affairs and management risk prevention and control. Writing a business plan can effectively guide the entrepreneurial management and entrepreneurial process of a start-up. It is of great significance to analyze the difficulties and risks on the way of future entrepreneurship as well as the entrepreneurial practice.
【學(xué)位授予單位】：廈門(mén)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F724.6;F426.4;F272

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本文編號(hào)：1614862