本文關(guān)鍵詞： 采購 價格控制 價值 改進　出處：《華東師范大學》2014年碩士論文　論文類型：學位論文

【摘要】：在過去的五年中,中國的汽車業(yè)突飛猛進的發(fā)展,從跨進年產(chǎn)銷一千萬輛到全球第一大產(chǎn)銷區(qū)域市場,再到2013年跨進年產(chǎn)銷二千萬輛,世界為之矚目,全球汽車業(yè)紛紛來華尋求發(fā)展的契機,或擴大投資,或增建新廠,呈現(xiàn)競爭市場的一片繁榮熱鬧景象。不但國內(nèi)自主品牌車的崛起,如長城、廣汽、吉利、奇瑞等,帶動了一大批國內(nèi)各種資本性質(zhì)的零部件企業(yè)的發(fā)展。而且國外各大著名的主機廠,歐系、美系、日韓系等悉數(shù)來華,相應的海外零部件同樣也接踵而至。整個中國汽車業(yè)的競爭就是全球汽車業(yè)競爭的一個縮影。在如此復雜、殘酷而又誘人的競爭市場中,如何把握市場脈搏,跟上市場的節(jié)奏,降低成本,增加競爭力,無疑是考驗各個企業(yè)在這全球最大的區(qū)域市場中生存能力的最大因素之一。 天合汽車作為全球十五大汽車零部件企業(yè)之一,自2003年將其亞太中心遷入上海以來,隨著中國汽車業(yè)的發(fā)展也迅速發(fā)展,但是快速發(fā)展的背后,成本的壓力日漸增加,在國內(nèi)供應商基礎日趨成熟的情況下,競爭優(yōu)勢越來越不明顯,獲得新項目的難度越來越大,最突出的競爭問題就是其售價問題。如何壓低其采購價格,降低成本,進而降低其售價,已漸漸成為其能否進一步擴大市場份額的關(guān)鍵要素之一。 本文通過對國內(nèi)汽車業(yè)產(chǎn)業(yè)狀況和零部件供應商狀況分析,剖析了汽車零部件的供需狀況及整體采購現(xiàn)狀；并利用價格控制的基本原理,著重分析了天合汽車中國區(qū)目前采購現(xiàn)狀及問題；從而提出改善其價格控制、降低成本的建議舉措,為天合汽車進一步降低采購成本增加競爭力尋找出路。天合汽車的經(jīng)驗教訓對行業(yè)其他相關(guān)企業(yè)也具有重要的借鑒意義。 同時,在如何判斷所采購的價格是否是市場最優(yōu)價格,如何進行價格分析,如何讓供應商采取措施提供低價格等都是行業(yè)所關(guān)注的問題,本文一并給出了相應的解決辦法。
[Abstract]:In the past five years, China's automobile industry has developed by leaps and bounds, from 10 million cars per year to the largest regional market in the world, and then to 20 million vehicles per year in 2013. The world is paying attention to it. The global automobile industry has come to China to seek opportunities for development, or to expand investment or build new factories, thus presenting a prosperous and lively scene in the competitive market. Not only is the rise of domestic self-owned brands such as the Great Wall, Guangqi, Geely, Chery, and so on. It has led to the development of a large number of domestic parts and components enterprises of various capital natures. Moreover, all the famous foreign mainframe factories, European, American, Japanese, Korean and so on have come to China. The competition of the whole Chinese auto industry is a microcosm of the global automobile industry competition. In such a complex, cruel and attractive competition market, how to grasp the pulse of the market and keep up with the pace of the market, Reducing costs and increasing competitiveness is undoubtedly one of the biggest factors testing the viability of enterprises in the world's largest regional market. As one of the 15 largest auto parts companies in the world, Tianhe has moved its Asia-Pacific center to Shanghai since 2003. With the rapid development of China's auto industry, however, behind the rapid development, the pressure on costs is increasing day by day. With the domestic suppliers' foundation maturing, the competitive advantage is becoming less and less obvious, and it is becoming more and more difficult to obtain new projects. The most prominent competition problem is its price. Then reducing its price has gradually become one of the key factors to further expand its market share. Based on the analysis of domestic automobile industry and parts suppliers, this paper analyzes the supply and demand of automobile parts and the overall purchasing situation, and makes use of the basic principle of price control. This paper emphatically analyzes the current purchasing situation and problems of Tianhe Automobile in China, and puts forward some suggestions to improve its price control and reduce its cost. To find a way out for Tianhe Automobile to further reduce its purchasing cost and increase its competitiveness. The experience and lessons of Tianhe Automobile are also of great significance to other related enterprises in the industry. At the same time, how to judge whether the price purchased is the best price in the market, how to carry out price analysis, how to let the supplier take measures to provide low price are all the problems concerned by the industry. This paper also gives the corresponding solutions.
【學位授予單位】：華東師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.471;F274

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本文編號：1497382