本文關(guān)鍵詞： 家具出口企業(yè) 出口轉(zhuǎn)型方案設(shè)計(jì) 實(shí)施效果分析　出處：《上海外國(guó)語(yǔ)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：后金融危機(jī)時(shí)代,中國(guó)眾多中小型家具企業(yè)陷入出口困境,伴隨低成本優(yōu)勢(shì)的逐漸消失,出口通路受阻的現(xiàn)狀,中國(guó)家具出口企業(yè)到了一個(gè)必須轉(zhuǎn)型的十字路口。對(duì)此,本文針對(duì)改變中國(guó)家具出口企業(yè)長(zhǎng)期依賴加工貿(mào)易、出口低附加值產(chǎn)品的粗放型發(fā)展模式,使家具出口可持續(xù)發(fā)展,提高出口產(chǎn)品的附加值,逐漸形成中國(guó)特色的核心競(jìng)爭(zhēng)力,提出了相應(yīng)的對(duì)策和建議。 首先,在出口貿(mào)易及轉(zhuǎn)型相關(guān)理論分析的基礎(chǔ)上,找出中國(guó)企業(yè)的比較優(yōu)勢(shì)特點(diǎn),結(jié)合目前我國(guó)家具出口企業(yè)的現(xiàn)狀分析,選取影響我國(guó)家具企業(yè)出口的主要外部因素,包括人民幣匯率,人工成本,原材料成本,外需不足及貿(mào)易壁壘進(jìn)行了定性分析。 其次,分析危機(jī)中的機(jī)會(huì),探討我國(guó)家具出口企業(yè)轉(zhuǎn)型升級(jí)的必要性和可行性,以JS家具企業(yè)為例,闡述轉(zhuǎn)型的思路并理出轉(zhuǎn)型升級(jí)的具體方向和措施,包括品牌塑造和產(chǎn)品創(chuàng)新,人才培養(yǎng),提高產(chǎn)品質(zhì)量,開拓多元化市場(chǎng),與行業(yè)協(xié)會(huì)及高校合作,發(fā)展新的經(jīng)營(yíng)模式等。 最后,對(duì)JS家具企業(yè)轉(zhuǎn)型方案實(shí)施及效果的分析,JS嘗試原創(chuàng)設(shè)計(jì),在鞏固原有市場(chǎng)的同時(shí)開發(fā)新興海外市場(chǎng),不斷培養(yǎng)適合公司發(fā)展的人才,重視與行業(yè)協(xié)會(huì)和高校的合作,學(xué)習(xí)和應(yīng)用新技術(shù),增強(qiáng)了公司的競(jìng)爭(zhēng)力。從中總結(jié)出適用于大多數(shù)家具出口企業(yè)轉(zhuǎn)型的對(duì)策和方案。 總結(jié)全文,對(duì)我國(guó)家具出口企業(yè)轉(zhuǎn)型升級(jí)、提高競(jìng)爭(zhēng)力給出了建議,希望在未來(lái)的發(fā)展中,不斷發(fā)現(xiàn)和解決問題,結(jié)合國(guó)際環(huán)境和自身特點(diǎn)轉(zhuǎn)型發(fā)展,最終使我國(guó)由家具出口大國(guó)變?yōu)榧揖叱隹趶?qiáng)國(guó)。
[Abstract]:After the financial crisis, a large number of small and medium-sized furniture enterprises in China are in export dilemma. With the disappearance of low-cost advantages, export channels are blocked. Chinese furniture export enterprises have reached a crossroads which must be transformed. This paper aims at changing the extensive development mode of Chinese furniture export enterprises which rely on processing trade for a long time and export low value-added products. The sustainable development of furniture export, the improvement of the added value of export products and the formation of core competitiveness with Chinese characteristics have been put forward. The corresponding countermeasures and suggestions have been put forward. First of all, on the basis of theoretical analysis of export trade and transformation, find out the characteristics of comparative advantages of Chinese enterprises, combined with the current situation of Chinese furniture export enterprises analysis. The main external factors affecting the export of Chinese furniture enterprises, including RMB exchange rate, labor cost, raw material cost, shortage of external demand and trade barriers, are analyzed qualitatively. Secondly, this paper analyzes the opportunities in the crisis, discusses the necessity and feasibility of the transformation and upgrading of Chinese furniture export enterprises, taking JS furniture enterprises as an example, expounds the ideas of transformation and puts forward the specific direction and measures of transformation and upgrading. Including brand building and product innovation, talent training, improving product quality, developing diversified markets, cooperating with industry associations and universities, developing new business models, etc. Finally, JS furniture enterprise transformation program implementation and analysis of the effect of JS try to original design, while consolidating the original market while developing new overseas markets, constantly training suitable for the company's development of talent. Emphasis on cooperation with trade associations and colleges and universities, learning and application of new technology to enhance the competitiveness of the company, summed up the majority of furniture export enterprises suitable for the transformation of countermeasures and programs. Summary of the full text, the transformation and upgrading of Chinese furniture export enterprises, improve the competitiveness of the recommendations, hope in the future development, continue to find and solve problems, combined with the international environment and its own characteristics of transformation and development. Finally make our country from the furniture export big country to the furniture export powerful country.
【學(xué)位授予單位】：上海外國(guó)語(yǔ)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.88;F752.62

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