本文關(guān)鍵詞：中國機(jī)械二手設(shè)備市場(chǎng)發(fā)展戰(zhàn)略研究　出處：《湘潭大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 工程機(jī)械 后市場(chǎng) 二手設(shè)備 發(fā)展戰(zhàn)略

【摘要】：隨著我國經(jīng)濟(jì)發(fā)展速度的加快，經(jīng)濟(jì)發(fā)展有力地帶動(dòng)了國內(nèi)建設(shè)工程的開展，推動(dòng)了工程機(jī)械設(shè)備市場(chǎng)的發(fā)展，以致我國早幾年出現(xiàn)了大宗工程機(jī)械市場(chǎng)“噴發(fā)”式的增長，盡管國家基于宏觀發(fā)展的角度對(duì)基建行業(yè)進(jìn)行了調(diào)控，一定程度上影響了工程機(jī)械市場(chǎng)的發(fā)展，但數(shù)據(jù)顯示機(jī)械設(shè)備市場(chǎng)業(yè)務(wù)增長仍然保持兩位數(shù)的增長。2011年，相關(guān)資料指出我國工程機(jī)械展品總量達(dá)到500多萬臺(tái)，根據(jù)機(jī)械維修理論推測(cè)，500萬臺(tái)的市場(chǎng)數(shù)量將有效帶動(dòng)工程機(jī)械市場(chǎng)二手設(shè)備市場(chǎng)的發(fā)展。預(yù)測(cè)到2015年，國內(nèi)工程機(jī)械年均增幅為17%，市場(chǎng)總價(jià)值超過9000億元，二手設(shè)備數(shù)量也將逐年增加，市場(chǎng)交易金額增長率達(dá)到19%，這將為我國工程機(jī)械二手市場(chǎng)帶來一個(gè)新的發(fā)展機(jī)遇。 本文基于二手設(shè)備市場(chǎng)迅速增長的背景下，首先對(duì)世界和國內(nèi)工程機(jī)械設(shè)備市場(chǎng)做了較為詳細(xì)的描述，工程機(jī)械市場(chǎng)的磅礴發(fā)展給二手機(jī)械設(shè)備市場(chǎng)提供了數(shù)量穩(wěn)定和較高質(zhì)量的設(shè)備來源。然后，本文對(duì)戰(zhàn)略發(fā)展理論做了一個(gè)較為全面的闡述，分別從戰(zhàn)略管理理論、市場(chǎng)發(fā)展戰(zhàn)略理論、波特五力理論、SWOT理論進(jìn)行了闡述，給本文打下了堅(jiān)實(shí)的理論基礎(chǔ)分析了世界主要二手機(jī)械設(shè)備市場(chǎng)的特點(diǎn)和運(yùn)作形式，并描述了國內(nèi)二手工程機(jī)。然后，分析了械設(shè)備市場(chǎng)發(fā)展的不足，希望通過借鑒國際經(jīng)驗(yàn)為國內(nèi)二手設(shè)備市場(chǎng)提供一個(gè)發(fā)展模版。再次，分析了國內(nèi)二手工程機(jī)械設(shè)備市場(chǎng)由于歷史和市場(chǎng)機(jī)制的原因所產(chǎn)生的一些問題。最后，，根據(jù)前文的具體問題分析，提出了若干完善國內(nèi)二手工程機(jī)械設(shè)備市場(chǎng)戰(zhàn)略發(fā)展的建議，也希望本文能夠給讀者帶來一個(gè)全新的視角。
[Abstract]:With the acceleration of economic development in China, economic development has driven the development of domestic construction projects, and promoted the development of construction machinery and equipment market. As a result, the large construction machinery market "erupts" the growth in our country a few years ago, although the country has carried on the adjustment and control to the construction industry based on the macroscopic development angle, has affected the construction machinery market development to a certain extent. In 2011, the related data pointed out that the total amount of construction machinery exhibits in China reached more than 5 million, according to the theory of mechanical maintenance. The market quantity of 5 million units will effectively drive the development of the second-hand equipment market in the construction machinery market. It is predicted that by 2015, the average annual growth rate of domestic construction machinery will be 17.7%, with a total market value of more than 900 billion yuan. The number of second-hand equipment will also increase year by year, and the market transaction amount will increase to 19%, which will bring a new development opportunity for the second-hand market of construction machinery in China. Based on the rapid growth of second-hand equipment market, this paper first describes the world and domestic construction machinery equipment market in detail. The magnificent development of the construction machinery market provides the second-hand mechanical equipment market with a stable quantity and high quality equipment source. Then, this paper makes a more comprehensive elaboration on the strategic development theory. Separately from the strategic management theory, the market development strategy theory, the Porter five forces theory and the SWOT theory has carried on the elaboration. Laid a solid theoretical basis for the analysis of the world's main second-hand machinery and equipment market characteristics and operational forms, and described the domestic second-hand construction machine. Then, analyzed the lack of development of the equipment market. The author hopes to provide a development template for the domestic second-hand equipment market by using international experience for reference. Thirdly, it analyzes some problems caused by the historical and market mechanism of the domestic second-hand construction machinery market. Finally. Based on the analysis of the above problems, this paper puts forward some suggestions on how to improve the market strategy of used construction machinery and equipment in China, and hopes that this paper can bring readers a new angle of view.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 俞琚;;世界工程機(jī)械行業(yè)發(fā)展形勢(shì)[J];工程機(jī)械與維修;2008年01期

2 沈旭;;二手工程機(jī)械標(biāo)準(zhǔn)化建設(shè)的思考[J];裝備制造技術(shù);2012年01期

3 張顯峰;;國內(nèi)二手工程機(jī)械市場(chǎng)發(fā)展現(xiàn)狀[J];工程機(jī)械與維修;2008年06期

4 王光民;東南亞二手工程機(jī)械市場(chǎng)概況[J];工程機(jī)械與維修;2005年03期

5 藍(lán)文謹(jǐn);國內(nèi)二手工程機(jī)械市場(chǎng)之我見[J];工程機(jī)械與維修;2005年08期

6 初迎霞;;二手與租賃促進(jìn)代理商的同心多元化[J];工程機(jī)械與維修;2006年08期

7 姚衛(wèi)新;再制造條件下逆向物流回收模式的研究[J];管理科學(xué);2004年01期

8 馬先啟,李海軍,閆成春,付俊祥;工程建設(shè)機(jī)械租賃辦法的探討[J];建筑機(jī)械;2002年01期

9 海岸;二手機(jī)械設(shè)備市場(chǎng)步入電子商務(wù)時(shí)代 商業(yè)網(wǎng)站成為韋斯泰克公司的新亮點(diǎn)[J];機(jī)電國際市場(chǎng);2001年01期

10 王志軍;;二手工程機(jī)械的流通與出口[J];今日工程機(jī)械;2012年10期

本文編號(hào)：1427918