基于價值鏈的成都汽車文化娛樂產(chǎn)業(yè)發(fā)展研究
發(fā)布時間：2019-04-08 18:14
【摘要】：我國加入WTO已過去十年多，世界上許多競爭力強勁的汽車企業(yè)己經(jīng)進入我國。經(jīng)濟全球化與加入世界貿(mào)易組織使中國汽車文化娛樂產(chǎn)業(yè)面對更廣泛的、日益激烈的市場競爭。在中國加快汽車產(chǎn)業(yè)化進程的關(guān)鍵時刻，中國汽車企業(yè)必須必須樹立長期可持續(xù)的企業(yè)發(fā)展戰(zhàn)略，更加謹(jǐn)慎的對待自身企業(yè)發(fā)展所面臨的諸多國內(nèi)外沖擊，汽車企業(yè)要整合外部市場和內(nèi)部人、財、物等資源，防范和化解經(jīng)驗風(fēng)險，積極探索自身價值鏈的兩端延伸和深化發(fā)展。 成都作為西南地區(qū)中心城市，其產(chǎn)業(yè)發(fā)展具有較強的帶動和示范作用，在構(gòu)建西南經(jīng)濟增長極的目標(biāo)下，產(chǎn)業(yè)發(fā)展更要走產(chǎn)業(yè)高端和高端產(chǎn)業(yè)的路子，汽車文化娛樂產(chǎn)業(yè)將成為汽車產(chǎn)業(yè)發(fā)展的重要增長點和活力點。 以邁克爾·波特的價值鏈理論以及他人發(fā)展其理論作為文章的基礎(chǔ)，綜合運用比較分析法、歸納與演繹法等理論知識，采用定量與定性分析方法相結(jié)合的手段，充分進行理論研究和實證研究，對成都市汽車文化娛樂產(chǎn)業(yè)進行綜合分析。文章首先對現(xiàn)在的汽車價值鏈的延伸作出分析，結(jié)合作為汽車文化的邊緣產(chǎn)業(yè)的汽車文化娛樂產(chǎn)業(yè)產(chǎn)生的背景為起點，對汽車文化娛樂產(chǎn)業(yè)的基本定義和基本規(guī)律進行闡述，在回顧分析世界四大汽車城發(fā)展汽車文化娛樂產(chǎn)業(yè)的背景下，探索世界上成功發(fā)展該產(chǎn)業(yè)的細(xì)分產(chǎn)業(yè)和未來的發(fā)展方向；接著分析汽車文化娛樂的細(xì)分產(chǎn)業(yè)在我國的發(fā)展現(xiàn)狀與發(fā)展趨勢，得出我國該產(chǎn)業(yè)總體的發(fā)展現(xiàn)狀。其后，對成都汽車文化娛樂價值鏈進行分析發(fā)現(xiàn)—成都擁有較為完整的汽車價值鏈，進而對成都發(fā)展該產(chǎn)業(yè)進行可行性分析—成都擁有獨特而適合發(fā)展汽車文化娛樂產(chǎn)業(yè)的土壤。之后，文章提出適合成都發(fā)展汽車文化娛樂產(chǎn)業(yè)的五大細(xì)分產(chǎn)業(yè)并進行詳細(xì)描述，，提出適合成都市發(fā)展該產(chǎn)業(yè)的六條路徑并進行闡述。最后，通過前幾部分的分析，得出本論文的創(chuàng)新點，即：汽車文化娛樂產(chǎn)業(yè)的研究尚少，時間較短，文獻多為描述現(xiàn)象，尚未形成系統(tǒng)的理論成果。針對于一個地區(qū)性的中心城市發(fā)展汽車文化娛樂產(chǎn)業(yè)，應(yīng)該選擇哪幾項細(xì)分門類作為發(fā)展重點，如何定位符合該城市的產(chǎn)業(yè)戰(zhàn)略目標(biāo)，以及如何進行發(fā)展的路徑選擇等問題進行詳細(xì)有效的論述，具有一定的理論價值和現(xiàn)實意義。以期為我國其他地區(qū)該產(chǎn)業(yè)的發(fā)展提供參考。
[Abstract]:More than ten years have passed since China's entry into WTO, and many competitive automobile enterprises in the world have entered our country. Economic globalization and accession to the World Trade Organization (WTO) make China's automotive culture and entertainment industry face more extensive and increasingly fierce market competition. At the critical moment of speeding up the process of automobile industrialization in China, Chinese automobile enterprises must set up a long-term sustainable enterprise development strategy, and treat more carefully many domestic and foreign shocks faced by their own enterprise development. Automobile enterprises should integrate the external market and internal resources, such as wealth, material and other resources, guard against and resolve the risk of experience, and actively explore the extension and deepening development of their own value chain at both ends of the value chain. Chengdu, as the central city in southwest China, has a strong driving and demonstration role in its industrial development. Under the goal of constructing the southwest economic growth pole, the industrial development should take the path of high-end and high-end industries. The automobile culture and entertainment industry will become the important growth point and the active point of the automobile industry development. Taking Michael Porter's value chain theory and others' theory of development as the foundation of the article, this paper comprehensively uses comparative analysis method, induction and deduction method and so on, and adopts the means of combining quantitative and qualitative analysis methods. Fully carry on the theoretical research and the empirical research, carry on the comprehensive analysis to the Chengdu automobile culture entertainment industry. First of all, this paper analyzes the extension of automobile value chain at present, combining with the background of automobile culture entertainment industry which is the marginal industry of automobile culture, this paper expounds the basic definition and basic law of automobile culture entertainment industry. Under the background of reviewing and analyzing the development of auto culture and entertainment industry in the four major automobile cities in the world, this paper explores the subdivision industry and the future development direction of the industry in the world. Then it analyzes the current situation and trend of the development of the subdivided industry of automobile culture and entertainment in our country, and draws a conclusion of the overall development of the industry in our country. After that, the paper analyzes the value chain of automobile culture and entertainment in Chengdu and finds out that Chengdu has a relatively complete automobile value chain. Then the feasibility analysis of Chengdu to develop the industry-Chengdu has a unique and suitable for the development of automotive culture and entertainment industry soil. After that, the paper puts forward five sub-industries suitable for Chengdu to develop the automobile culture and entertainment industry and describes them in detail, and puts forward six paths for Chengdu to develop the industry. Finally, through the analysis of the previous parts, we get the innovation point of this paper, that is, the research of automobile culture and entertainment industry is still few, the time is short, the literature is mostly descriptive phenomenon, and the systematic theoretical achievement has not yet been formed. For a regional central city to develop the automotive culture and entertainment industry, which sub-categories should be selected as the development focus, and how to position it in line with the industrial strategic objectives of the city. And how to choose the path of development is discussed in detail and effectively, which has certain theoretical value and practical significance. In order to provide reference for the development of this industry in other areas of our country.
【學(xué)位授予單位】：西華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.471;F719
本文編號：2454801
[Abstract]:More than ten years have passed since China's entry into WTO, and many competitive automobile enterprises in the world have entered our country. Economic globalization and accession to the World Trade Organization (WTO) make China's automotive culture and entertainment industry face more extensive and increasingly fierce market competition. At the critical moment of speeding up the process of automobile industrialization in China, Chinese automobile enterprises must set up a long-term sustainable enterprise development strategy, and treat more carefully many domestic and foreign shocks faced by their own enterprise development. Automobile enterprises should integrate the external market and internal resources, such as wealth, material and other resources, guard against and resolve the risk of experience, and actively explore the extension and deepening development of their own value chain at both ends of the value chain. Chengdu, as the central city in southwest China, has a strong driving and demonstration role in its industrial development. Under the goal of constructing the southwest economic growth pole, the industrial development should take the path of high-end and high-end industries. The automobile culture and entertainment industry will become the important growth point and the active point of the automobile industry development. Taking Michael Porter's value chain theory and others' theory of development as the foundation of the article, this paper comprehensively uses comparative analysis method, induction and deduction method and so on, and adopts the means of combining quantitative and qualitative analysis methods. Fully carry on the theoretical research and the empirical research, carry on the comprehensive analysis to the Chengdu automobile culture entertainment industry. First of all, this paper analyzes the extension of automobile value chain at present, combining with the background of automobile culture entertainment industry which is the marginal industry of automobile culture, this paper expounds the basic definition and basic law of automobile culture entertainment industry. Under the background of reviewing and analyzing the development of auto culture and entertainment industry in the four major automobile cities in the world, this paper explores the subdivision industry and the future development direction of the industry in the world. Then it analyzes the current situation and trend of the development of the subdivided industry of automobile culture and entertainment in our country, and draws a conclusion of the overall development of the industry in our country. After that, the paper analyzes the value chain of automobile culture and entertainment in Chengdu and finds out that Chengdu has a relatively complete automobile value chain. Then the feasibility analysis of Chengdu to develop the industry-Chengdu has a unique and suitable for the development of automotive culture and entertainment industry soil. After that, the paper puts forward five sub-industries suitable for Chengdu to develop the automobile culture and entertainment industry and describes them in detail, and puts forward six paths for Chengdu to develop the industry. Finally, through the analysis of the previous parts, we get the innovation point of this paper, that is, the research of automobile culture and entertainment industry is still few, the time is short, the literature is mostly descriptive phenomenon, and the systematic theoretical achievement has not yet been formed. For a regional central city to develop the automotive culture and entertainment industry, which sub-categories should be selected as the development focus, and how to position it in line with the industrial strategic objectives of the city. And how to choose the path of development is discussed in detail and effectively, which has certain theoretical value and practical significance. In order to provide reference for the development of this industry in other areas of our country.
【學(xué)位授予單位】：西華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.471;F719
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