【摘要】：伴隨著中國酒店業(yè)、旅游業(yè)的快速發(fā)展,特別是亞歐博覽會及中央新疆工作座談會的召開,各省市對援疆工作的加強,新疆賓館酒店正迎來建設高峰,旅游業(yè)發(fā)展前景也非常可觀,預計酒店客房總數(shù)于2016年可達到500萬間套,截止當前還有1700家星級酒店正在建設之中。目前,酒店的服務和功能管理備受重視,在投資行為和戰(zhàn)略管理方面重視不夠,這在很大程度上影響了酒店投資的效率,中國酒店業(yè)的主流已變?yōu)榉康禺a開發(fā)業(yè)加跨國酒店管理公司品牌,本土高端酒店品牌日益邊緣化。如此眾多的酒店投資項目,如何保證這些項目成功并獲得經濟效益,讓投資者和客戶滿意,這就需要有效的可行性研究作為保證。本文通過分析研究酒店行業(yè)在當?shù)芈糜蔚氐膽?zhàn)略布局,以及對相關產業(yè)的影響,從整體層面出發(fā),研究A酒店整體發(fā)展方向,探討酒店業(yè)發(fā)展迅速的原因及展望。文章首先介紹了A酒店的投資背景和意義,并闡述了國內外投資現(xiàn)狀。接著在對阜康城市經濟及區(qū)域酒店市場調研基礎上展開對A酒店的可行性研究。從A酒店所在區(qū)域發(fā)展規(guī)劃、供給與需求狀況、市場格局與分布及競爭市場未來發(fā)展趨勢等多方面進行調查與分析,運用SWOT方法探討本酒店的優(yōu)勢劣勢機遇與挑戰(zhàn)。通過對投資環(huán)境分析、產品定位與市場定位、競爭市場的發(fā)展狀況分析、市場需求臨近度分析、區(qū)域發(fā)展規(guī)劃分析、社會效益分析、風險分析等方面的研究,論證了該項目可行性及投資收益。本論文可為同類項目的投資分析作指導參考,并可為項目的實際運作提供幫助和支持。
[Abstract]:With the rapid development of China's hotel industry and tourism, especially the Asia Europe Expo and the Central Xinjiang work Symposium, and the strengthening of the work of provinces and cities to assist Xinjiang, Xinjiang hotels and hotels are ushered in the construction peak. The prospects for tourism are also impressive, with a total of 5 million hotel rooms expected in 2016 and 1700 star hotels under construction as of now. At present, the service and function management of the hotel has been attached great importance to, and not enough attention has been paid to investment behavior and strategic management, which has greatly affected the efficiency of hotel investment. China's hotel industry has become the mainstream of the real estate development industry and multinational hotel management company brand, local high-end hotel brands increasingly marginalized. So many hotel investment projects, how to ensure the success of these projects and obtain economic benefits, so that investors and customers are satisfied, which requires an effective feasibility study as a guarantee. By analyzing the strategic layout of hotel industry in local tourist destinations and its influence on related industries, this paper studies the overall development direction of hotel A from the overall level, and probes into the reasons and prospects for the rapid development of hotel industry. The article first introduces the investment background and significance of hotel A, and expounds the present situation of investment at home and abroad. Then, the feasibility study of A hotel is carried out on the basis of economic research and regional hotel market research in Fukang City. This paper investigates and analyzes the regional development planning, supply and demand, market pattern and distribution, and the future development trend of competitive market of Hotel A, and probes into the opportunities and challenges of the hotel by using SWOT method. Through investment environment analysis, product positioning and market positioning, competitive market development analysis, market demand proximity analysis, regional development planning analysis, social benefit analysis, risk analysis, etc. The feasibility and investment income of the project are demonstrated. This paper can be used as a guide for the investment analysis of similar projects, and can provide help and support for the actual operation of the projects.
【學位授予單位】：西南石油大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TU71;F719

【參考文獻】

相關期刊論文 前10條

1 陳雪瓊;;中國飯店業(yè)投資行為諸因素分析[J];商業(yè)研究;2006年09期

2 本刊編輯部 ,李欣宇;投資飯店漸入佳境[J];飯店現(xiàn)代化;2005年05期

3 趙祥龍;;2006年中國飯店業(yè)投資特點及融資策略發(fā)展趨勢[J];飯店現(xiàn)代化;2006年01期

4 張潤鋼;中國酒店企業(yè)發(fā)展的戰(zhàn)略分析[J];改革與戰(zhàn)略;2000年02期

5 魯敏;我國飯店連鎖的發(fā)展前景分析[J];桂林旅游高等專科學校學報;2002年01期

6 熊偉;許俊華;;基于內容分析法的我國經濟型酒店服務質量評價研究——兼與高星級酒店相對比[J];北京第二外國語學院學報;2010年11期

7 王秀榮,盧錫慧;酒店服務業(yè)產品成本分析與管理對策[J];經濟論壇;2005年12期

8 孫一鳴;預控與實控相結合的酒店餐飲成本管理[J];經濟師;2005年07期

9 胡順利;;星級酒店客房定價策略分析[J];經濟研究導刊;2011年24期

10 趙怡琳;;酒店業(yè)成本控制問題研究[J];財會研究;2007年02期

，

本文編號：2332657