【摘要】：近年來(lái),我區(qū)的經(jīng)濟(jì)社會(huì)各項(xiàng)發(fā)展指標(biāo)都取得了令人振奮的成績(jī),經(jīng)濟(jì)的快速發(fā)展也推動(dòng)了我區(qū)酒店業(yè)進(jìn)入一個(gè)前所未有的蓬勃發(fā)展的階段,呈現(xiàn)為酒店數(shù)量激增,規(guī)模擴(kuò)大,服務(wù)多角度的發(fā)展格局,揭示了我區(qū)酒店行業(yè)的發(fā)展進(jìn)入一個(gè)新的時(shí)期。 本文通過(guò)對(duì)目前我國(guó)以及我區(qū)酒店行業(yè)戰(zhàn)略環(huán)境研究,以及對(duì)區(qū)內(nèi)經(jīng)濟(jì)發(fā)展?fàn)顩r和旅游業(yè)的綜合分析,指出了我區(qū)酒店行業(yè)發(fā)展過(guò)程中所具備的優(yōu)勢(shì)。同時(shí)也在此基礎(chǔ)上發(fā)現(xiàn)了目前我區(qū)酒店行業(yè)發(fā)展過(guò)程中存在的主要問(wèn)題,如,高檔酒店數(shù)量較少,酒店業(yè)整體經(jīng)營(yíng)效益低下；從業(yè)人員素質(zhì)普遍較低,缺乏高層次管理者；管理手段落伍,管理模式落后；企業(yè)文化建設(shè)流于形式；經(jīng)濟(jì)型酒店發(fā)展滯后等方面。通過(guò)對(duì)這些問(wèn)題的綜合分析及思考,本文認(rèn)為當(dāng)前發(fā)展我區(qū)酒店行業(yè)的策略選擇應(yīng)是品牌化策略、集團(tuán)化策略、信息化策略、多元化策略、人才策略、行業(yè)管理策略等。我區(qū)酒店業(yè)在發(fā)展過(guò)程中,不僅要借鑒國(guó)內(nèi)外成功發(fā)展經(jīng)驗(yàn),更要?jiǎng)?chuàng)造適合我區(qū)實(shí)際情況發(fā)展模式。酒店產(chǎn)品功能不斷完善；電子信息技術(shù)和連鎖經(jīng)營(yíng)為相結(jié)合；經(jīng)濟(jì)型酒店、綠色、環(huán)保、節(jié)能、安全、健康都將成為今后我區(qū)酒店業(yè)發(fā)展的趨勢(shì)。
[Abstract]:In recent years, our region's economic and social development indicators have made exciting achievements, the rapid economic development has also promoted the hotel industry in our region into an unprecedented period of vigorous development, showing a surge in the number of hotels, the scale of expansion, The multi-angle development pattern of service reveals that the development of hotel industry in our area has entered a new period. Based on the study of the strategic environment of hotel industry in our country and our region, and the comprehensive analysis of the economic development and tourism industry, this paper points out the advantages in the development of hotel industry in our region. At the same time, it also found the main problems in the development of hotel industry in our district, such as the small number of high-grade hotels, the low overall operating efficiency of hotel industry, the low quality of employees and the lack of high-level managers. The management method is out of date and the management mode is backward; the enterprise culture construction is just a formality; the economical hotel development lags behind and so on. Through the comprehensive analysis and thinking of these problems, this paper thinks that the strategy choice for the development of hotel industry in our district should be brand strategy, collectivization strategy, information strategy, diversification strategy, talent strategy, industry management strategy and so on. During the development of hotel industry in our region, we should not only learn from the successful development experience at home and abroad, but also create a development model suitable for the actual situation of our region. The functions of hotel products are constantly improved; the combination of electronic information technology and chain management; economical hotels, green, environmental protection, energy saving, safety and health will become the future development trend of hotel industry in our district.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F719

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 劉東英;城市消費(fèi)特點(diǎn)與零售商業(yè)發(fā)展的目標(biāo)模式[J];財(cái)貿(mào)經(jīng)濟(jì);2002年02期

2 陳雪羽;上海酒店市場(chǎng)發(fā)展的現(xiàn)狀、趨勢(shì)與應(yīng)對(duì)政策[J];旅游科學(xué);2003年03期

3 王紅妍;;全球化對(duì)于全球連鎖酒店企業(yè)內(nèi)部經(jīng)營(yíng)環(huán)境的影響[J];商場(chǎng)現(xiàn)代化;2006年22期

4 李先鋒;李志強(qiáng);;淺析世界金融危機(jī)對(duì)我國(guó)旅游業(yè)的影響[J];商場(chǎng)現(xiàn)代化;2009年04期

5 王娜;;淺析中國(guó)經(jīng)濟(jì)型酒店[J];商情(財(cái)經(jīng)研究);2007年12期

6 孫志英;飯店危機(jī)管理淺識(shí)[J];中國(guó)中小企業(yè);2005年02期

相關(guān)博士學(xué)位論文 前1條

1 李柏洲;企業(yè)發(fā)展動(dòng)力研究[D];哈爾濱工程大學(xué);2003年

相關(guān)碩士學(xué)位論文 前3條

1 鄧亞玲;光大旅行社營(yíng)銷(xiāo)戰(zhàn)略研究[D];電子科技大學(xué);2004年

2 程艷;我國(guó)經(jīng)濟(jì)型酒店發(fā)展戰(zhàn)略研究[D];山東大學(xué);2007年

3 王朝輝;經(jīng)濟(jì)型飯店連鎖經(jīng)營(yíng)與集團(tuán)化發(fā)展研究[D];安徽師范大學(xué);2007年

，

本文編號(hào)：2320818