中式快餐企業(yè)的發(fā)展途徑研究
發(fā)布時間：2018-10-23 17:46
【摘要】：隨著洋快餐的不斷涌入和國內(nèi)快餐企業(yè)的成長,中式快餐市場競爭日趨激烈,中式快餐企業(yè)能夠分到的餐飲市場的“蛋糕”越來越小,伴隨著幾家大中型餐飲企業(yè)的擴張發(fā)展,留給微型中式快餐企業(yè)的空間也隨之減少,然而由于大多數(shù)的微型中式快餐的進入門檻較低,許多個人或家庭將經(jīng)營微型快餐店作為自己的謀生手段,所以微型餐飲的發(fā)展直接關(guān)系到民生,微型中式餐飲的數(shù)量也是非常龐大的,幾乎街頭巷尾都可以看到它們的“身影”,所以如何能讓微型中式快餐企業(yè)快速發(fā)展,在“餐飲界”立足關(guān)系到民生的發(fā)展,本文以目前整個餐飲業(yè)為背景,深刻剖析微型中式快餐企業(yè)的發(fā)展瓶頸,并通過對成功企業(yè)的研究,為微型餐飲工作者提供參考,解決在日常經(jīng)營和發(fā)展中的實際問題。
[Abstract]:With the continuous influx of foreign fast food and the growth of domestic fast food enterprises, the competition in the Chinese fast food market is becoming increasingly fierce. The "cake" of the catering market that Chinese fast food enterprises can share is becoming smaller and smaller, with the expansion and development of several large and medium-sized catering enterprises. There is less room for micro Chinese fast food companies, but because most of them have lower barriers to entry, many individuals or families make a living by running micro fast food restaurants. So the development of micro-catering has a direct bearing on people's livelihood. The number of micro-Chinese restaurants is also very large. They can almost be seen in the streets. So how can we make the micro-Chinese fast-food enterprises develop rapidly? Based on the development of the people's livelihood, this paper deeply analyzes the bottleneck of the development of micro Chinese fast food enterprises, and provides reference for micro catering workers through the research of successful enterprises. Solve practical problems in daily operation and development.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F719
本文編號：2290013
[Abstract]:With the continuous influx of foreign fast food and the growth of domestic fast food enterprises, the competition in the Chinese fast food market is becoming increasingly fierce. The "cake" of the catering market that Chinese fast food enterprises can share is becoming smaller and smaller, with the expansion and development of several large and medium-sized catering enterprises. There is less room for micro Chinese fast food companies, but because most of them have lower barriers to entry, many individuals or families make a living by running micro fast food restaurants. So the development of micro-catering has a direct bearing on people's livelihood. The number of micro-Chinese restaurants is also very large. They can almost be seen in the streets. So how can we make the micro-Chinese fast-food enterprises develop rapidly? Based on the development of the people's livelihood, this paper deeply analyzes the bottleneck of the development of micro Chinese fast food enterprises, and provides reference for micro catering workers through the research of successful enterprises. Solve practical problems in daily operation and development.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F719
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