【摘要】：服務(wù)與制造的互相融合以及先進(jìn)制造模式不斷出現(xiàn)，對(duì)生產(chǎn)的產(chǎn)業(yè)模式及組織形態(tài)提出了較高的要求。在這一大背景下，全新的制造模式—服務(wù)型制造應(yīng)運(yùn)而生。新制造模式的出現(xiàn)豐富了制造模式的內(nèi)涵，也促使企業(yè)競(jìng)爭(zhēng)模式的改變與進(jìn)化。 目前，對(duì)于競(jìng)爭(zhēng)模式的研究出發(fā)點(diǎn)和提出的增強(qiáng)企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的戰(zhàn)略各不相同，但多數(shù)學(xué)者都贊同一個(gè)類似的觀點(diǎn)：服務(wù)型制造的出現(xiàn)為制造業(yè)的發(fā)展提供了良好的契機(jī)，制造企業(yè)急需改變固守在受支配的價(jià)值鏈低端環(huán)節(jié)的現(xiàn)狀，必須通過選擇符合行業(yè)的戰(zhàn)略制定出相應(yīng)的途徑來增強(qiáng)自身的競(jìng)爭(zhēng)力，達(dá)到向高附加值環(huán)節(jié)轉(zhuǎn)變的目的。然而，有關(guān)競(jìng)爭(zhēng)戰(zhàn)略并沒有提出具體的途徑，只提出制造企業(yè)的一個(gè)總體轉(zhuǎn)變目標(biāo)，缺乏增強(qiáng)自身產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)的可操作性的具體的措施。本文的研究工作主要是從三個(gè)方面展開：第一，總結(jié)服務(wù)型制造的理論基礎(chǔ)，界定服務(wù)型理論體系及其特征。在回顧傳統(tǒng)的競(jìng)爭(zhēng)戰(zhàn)略理論基礎(chǔ)上，總結(jié)服務(wù)型制造對(duì)制造業(yè)企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì)的影響，并提出競(jìng)爭(zhēng)優(yōu)勢(shì)獲取來源。第二，論述服務(wù)型制造企業(yè)差異化優(yōu)勢(shì)形成機(jī)理。從服務(wù)型制造企業(yè)產(chǎn)出角度說明如何獲取差異化，并利用圓環(huán)模型來解釋獲得差異化優(yōu)勢(shì)的機(jī)理。其次，從服務(wù)型制造體系供應(yīng)鏈與傳統(tǒng)供應(yīng)鏈體系的對(duì)比中闡述服務(wù)型制造的差異化優(yōu)勢(shì)。第三，論述服務(wù)型制造企業(yè)低成本優(yōu)勢(shì)形成機(jī)理，利用沖突模型解釋企業(yè)有動(dòng)力通過實(shí)施服務(wù)型制造面對(duì)成本壓力；從PSS、價(jià)值鏈兩個(gè)角度分析服務(wù)型制造模式如何實(shí)現(xiàn)低成本優(yōu)勢(shì)，，并提出具體實(shí)現(xiàn)的途徑，并對(duì)服務(wù)型制造企業(yè)低成本優(yōu)勢(shì)形成做理論解釋。 通過以上三個(gè)方面的研究，采用理論分析和案例研究相結(jié)合的方法研究服務(wù)型制造企業(yè)獲取競(jìng)爭(zhēng)優(yōu)勢(shì)的機(jī)理并尋找解決措施和途徑，為想要轉(zhuǎn)型或正在轉(zhuǎn)型成為服務(wù)型制造的企業(yè)提供一些值得借鑒的經(jīng)驗(yàn)和方法。
[Abstract]:The integration of service and manufacturing, and the emergence of advanced manufacturing mode, put forward higher requirements for the industrial model and organizational form of production. In this context, a new manufacturing model-service manufacturing emerged as the times require. The appearance of new manufacturing mode enriches the connotation of manufacturing mode and promotes the change and evolution of enterprise competition mode. At present, the research starting point and the strategy of enhancing the competitive advantage of enterprises are different, but most scholars agree with a similar view: the emergence of service-oriented manufacturing provides a good opportunity for the development of manufacturing industry. It is urgent for manufacturing enterprises to change the current situation of sticking to the low end of the value chain which is dominated by them. They must make a corresponding way to strengthen their competitiveness by choosing the strategy in line with the industry so as to achieve the purpose of transforming to the high value-added link. However, there is no specific approach to the competition strategy, only a general transformation goal of manufacturing enterprises, and no specific measures to enhance the operability of their own products' competitive advantage. The research work of this paper is mainly carried out from three aspects: first, summarize the theoretical basis of service-oriented manufacturing, define the service-oriented theory system and its characteristics. On the basis of reviewing the traditional theory of competitive strategy, this paper summarizes the influence of service-oriented manufacturing on the competitive advantage of manufacturing enterprises, and puts forward the source of obtaining competitive advantage. Second, the paper discusses the formation mechanism of differentiated advantages of service manufacturing enterprises. From the point of view of the output of service-oriented manufacturing enterprises, this paper explains how to obtain the differentiation, and explains the mechanism of obtaining the advantage of differentiation by using the ring model. Secondly, from the comparison between the supply chain and the traditional supply chain system, the difference advantage of the service manufacturing system is expounded. Thirdly, the forming mechanism of low cost advantage of service manufacturing enterprises is discussed, and the conflict model is used to explain the power of enterprises to face the cost pressure through the implementation of service manufacturing. From two angles of PSS and value chain, this paper analyzes how to realize the low cost advantage in the service manufacturing mode, and puts forward the specific way to realize it, and explains the formation of the low cost advantage in the service manufacturing enterprise. Through the above three aspects of research, using the method of theoretical analysis and case study to study the mechanism of service-oriented manufacturing enterprises to gain competitive advantage, and to find solutions and ways. It provides some experience and methods for enterprises that want to transform or are transforming into service manufacturing.
【學(xué)位授予單位】：沈陽工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F719;F416

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