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鼎熙閣休閑會館發(fā)展戰(zhàn)略研究

發(fā)布時間:2018-08-05 19:25
【摘要】:隨著我國經(jīng)濟的快速發(fā)展,我國的經(jīng)濟實力逐漸增強,為實現(xiàn)經(jīng)濟集約型發(fā)展,完善經(jīng)濟產(chǎn)業(yè)結(jié)構(gòu),國家逐步進行產(chǎn)業(yè)結(jié)構(gòu)調(diào)整,大力發(fā)展第三產(chǎn)業(yè),特別是服務(wù)業(yè)。休閑娛樂行業(yè)是我國服務(wù)業(yè)的主要組成部分,不經(jīng)能夠帶動社會就業(yè),還能夠為社會提供多種服務(wù)。本文研究錦州市鼎熙閣休閑會館的企業(yè)發(fā)展戰(zhàn)略,并對中小服務(wù)企業(yè)制定良性發(fā)展戰(zhàn)略,為我國服務(wù)業(yè)的發(fā)展提供重要參考價值。 本文首先對休閑產(chǎn)業(yè)的發(fā)展戰(zhàn)略相關(guān)理論進行綜述,包括休閑產(chǎn)業(yè)的相關(guān)理論、企業(yè)發(fā)展戰(zhàn)略的相關(guān)理論等。其次對企業(yè)發(fā)展戰(zhàn)略的理論進行了分析,包括SWOT理論、五力缺口模型理論等,為后文現(xiàn)狀分析奠定了理論基礎(chǔ)。第三,對鼎熙閣的企業(yè)發(fā)展現(xiàn)狀進行了SWOT分析,利用SWOT手段分析了鼎熙閣發(fā)展中的政治、經(jīng)濟、文化等環(huán)境分析,并分析了行業(yè)現(xiàn)狀、競爭者現(xiàn)狀等,總結(jié)了鼎熙閣發(fā)展中的優(yōu)勢、劣勢、機會等。第四,對鼎熙閣的發(fā)展戰(zhàn)略進行了詳細的制定,包括戰(zhàn)略目標、戰(zhàn)略階段劃分、戰(zhàn)略重點確定等,并制定了服務(wù)產(chǎn)品差異化、企業(yè)擴張多樣化、人才促進專業(yè)化等戰(zhàn)略對策。 通過對鼎熙閣休閑會館的戰(zhàn)略研究,,總結(jié)其發(fā)展過程中的不足,并根據(jù)經(jīng)濟發(fā)展和未來國家產(chǎn)業(yè)發(fā)展優(yōu)惠政策,對鼎熙閣的發(fā)展提供具有可行性的戰(zhàn)略對策。
[Abstract]:With the rapid development of China's economy, the economic strength of our country is gradually strengthened. In order to realize the intensive development of economy and perfect the economic industrial structure, the country gradually adjusts the industrial structure and vigorously develops the tertiary industry, especially the service industry. Leisure and entertainment industry is the main component of our country's service industry. It can not only promote social employment, but also provide a variety of services for the society. This paper studies the enterprise development strategy of Jinzhou Dingxi Pavilion Leisure Guild, and provides important reference value for the development of service industry in China by formulating a benign development strategy for small and medium-sized service enterprises. Firstly, this paper summarizes the relevant theories of leisure industry development strategy, including leisure industry theory, enterprise development strategy theory and so on. Secondly, the theory of enterprise development strategy is analyzed, including SWOT theory, five-force gap model theory and so on, which lays a theoretical foundation for the analysis of the present situation. Third, the SWOT analysis of the current situation of the enterprise development of the Ding Xi GE, the use of SWOT means to analyze the political, economic, cultural and other environmental analysis of the development of the Ding Xi Pavilion, and to analyze the current situation of the industry, competitors and so on. Summarized the advantages, disadvantages, opportunities and so on in the development of Ding Xi Pavilion. Fourth, the development strategy of Ding Xi Pavilion is formulated in detail, including strategic goal, strategic stage division, strategic emphases, and so on, and the strategic countermeasures such as service product differentiation, enterprise expansion and diversification, talent promotion specialization and so on are formulated. Based on the strategic study of the Dingxi Pavilion, this paper summarizes the deficiencies in its development process, and provides feasible strategic countermeasures for the development of the Tingxi Pavilion according to the preferential policies of economic development and future national industrial development.
【學位授予單位】:中國地質(zhì)大學(北京)
【學位級別】:碩士
【學位授予年份】:2013
【分類號】:F272;F719

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