本文選題：國際青年旅舍 + 自助游��； 參考：《山東大學》2012年碩士論文

【摘要】：國際青年旅舍在歐洲乃至全世界風靡百年,成為了世界青年成長過程中不可缺少的場所,保障了青年人的旅游權利,為其出行提供了便利,在世界青年人心目中具有較高的知名度。 1998年國際青年旅舍進入中國以來,由于中國特殊的國情,旅游業(yè)剛起步,政府、社會對青年旅舍的不重視,以及社會家庭、學校教育理念的差異等方面的影響,國際青年旅舍在中國發(fā)展緩慢。 國際青年旅舍針對于旅游的細分市場一一青年學生的自助游,因而實現(xiàn)長足發(fā)展的兩個前提缺一不可,一是旅游市場的興起,這提供了必要性,二是青年學生能夠出門自助游,這是可能性,雙管齊下,才能推動國際青年旅舍在中國不斷發(fā)展壯大。 如今,隨著中國旅游業(yè)的迅速發(fā)展起來,在主觀需求與客觀環(huán)境相互作用下,我國的旅游產(chǎn)業(yè)進入大眾旅游時代,旅游成為了人們生活中重要的組成部分。在校大學生作為最先接受新鮮事物的群體,參加各種形式的旅游活動也成為了流行趨勢。由于青年學生求新、求異的心理：對價格敏感,旅游預算性強；不喜歡受約束,旅游信息不對稱；出游目的多樣化等原因,青年學生對旅游的需求與旅行社固定旅游模式的供應存在著矛盾,于是大學生自助游、背包游興起了。但是,在校大學生的社會閱歷少,雖敢于冒險卻缺少安全防范意識,在自助出游中存在著安全隱患,而國際青年旅舍卻能夠在各個方面滿足大學生的旅游需求。 國際青年旅舍自身所擁有的特色構成了在中國發(fā)展的核心競爭力,這表現(xiàn)在在實用性方面,能夠為大學生提供價廉且干凈衛(wèi)生的床位、便利的交通、方便的生活、接近景區(qū)、各種便利的設施與服務,并且保證衛(wèi)生與安全,充分滿足大學生求廉求便利的心理。在國際青年旅舍自身文化氛圍的建設方面,經(jīng)過店長、店員、住客三者的共同努力,通過新奇的住宿體驗、友好的交友氛圍、綠色環(huán)保的理念、獨立自強能力鍛煉等來吸引青年人,最終達到教育青年人的目的。 現(xiàn)階段,國際青年旅舍在中國有著極好的發(fā)展機遇,在青年人中享有極高的聲譽,同時也面臨著經(jīng)濟型酒店、“山寨”青年旅舍、加盟店的質(zhì)量良莠不齊等競爭,因而國際青年旅舍應該研究新情況,解決新問題,不斷調(diào)節(jié)自身以迎接挑戰(zhàn)。 本文旨在通過揭示國際青年旅舍的核心競爭力,引起人們的重視,推動其進一步發(fā)展,促使青年學生鍛煉身體、愛護大自然、增長見識、獨立自強、平等友愛,最終建設更加文明和諧進步的中國。
[Abstract]:Haus International Hostel is popular in Europe and even the world for a hundred years. It has become an indispensable place for the growth of young people in the world, and has ensured the tourism rights of young people and provided convenience for their travel. In the eyes of the world's young people have a high profile. Since Haus International Hostel entered China in 1998, due to the special conditions of China, the tourism industry has just started, the government and society do not attach importance to youth hostels, as well as the differences in social family and school education ideas, and so on. Haus International Hostel is slow to develop in China. Haus International Hostel is aimed at the sub-market of tourism, that is, the self-help tour of young students, so the two prerequisites for achieving great development are indispensable, one is the rise of the tourism market, which provides the necessity, and the other is that young students can go out to help themselves. This is a possibility, two-pronged, to promote the Haus International Hostel in China to grow and grow. Nowadays, with the rapid development of Chinese tourism, under the interaction of subjective demand and objective environment, the tourism industry of our country has entered the age of mass tourism, and tourism has become an important part of people's life. College students as the first group to accept new things, participate in various forms of tourism has become a popular trend. As a result of young students' psychology of seeking new and different things, they are sensitive to price and have strong budget for tourism; they do not like to be constrained, tourism information is asymmetrical, and the purpose of traveling is diversified, and so on. There is a contradiction between the demand of young students for tourism and the supply of the fixed tourism mode of travel agencies, so college students go on self-help tours and backpack tours rise. However, the college students have less social experience, but lack the sense of safety prevention although they dare to take risks, and there are hidden dangers in the self-help travel, while Haus International Hostel can meet the tourism needs of college students in all aspects. Haus International Hostel's own characteristics constitute the core competitiveness of its development in China, which is manifested in its practicability in providing college students with cheap and clean beds, convenient transportation, convenient life, and access to scenic spots. All kinds of convenient facilities and services, as well as ensuring health and safety, fully meet the college students' desire for cheap and convenient psychology. In the construction of Haus International Hostel's own cultural atmosphere, through the joint efforts of store manager, shop assistant and guest, through the novel accommodation experience, friendly friendship atmosphere, the concept of green and environmental protection, Independent self-improvement ability exercises to attract young people, eventually achieve the purpose of educating young people. At this stage, Haus International Hostel has excellent development opportunities in China, enjoys a high reputation among young people, and also faces competition from economy hotels, "shanzhai" youth hostels and franchisees, etc. Therefore, Haus International Hostel should study new situations, solve new problems and constantly adjust itself to meet the challenges. By revealing the core competitiveness of Haus International Hostel, this paper aims to arouse people's attention, promote its further development, and urge young students to exercise their bodies, love nature, increase their knowledge, strengthen themselves independently, and be equal and friendly. Finally, we will build a more civilized, harmonious and progressive China.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F719

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本文編號：1944080