本文選題：網(wǎng)絡(luò)餐飲　切入點：外賣商家　出處：《哈爾濱工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,消費者開始熱衷于高質(zhì)量且方便快捷的新型消費方式,于是餐飲行業(yè)在網(wǎng)絡(luò)信息技術(shù)水平迅速提高的背景下有了進一步的發(fā)展,網(wǎng)絡(luò)餐飲外賣行業(yè)應(yīng)運而生。但由于網(wǎng)絡(luò)餐飲外賣食品安全問題的影響逐漸擴大,網(wǎng)絡(luò)餐飲外賣商家治理問題的重要性逐步突顯。論文在文獻分析的基礎(chǔ)上,結(jié)合網(wǎng)絡(luò)餐飲外賣商家治理模式優(yōu)化的相關(guān)理論,從定性與定量相結(jié)合的角度對網(wǎng)絡(luò)餐飲外賣商家治理模式進行了優(yōu)化研究。本文首先運用理論分析與社會調(diào)研相結(jié)合的方法得出網(wǎng)絡(luò)餐飲外賣商家治理模式存在的問題為政府治理體制優(yōu)化進程緩慢、平臺的治理行為實施不到位、消費者僅能事后治理和社會組織的參與度不夠,而這些問題存在的原因為政府的重視程度不夠、平臺對問題商家存在包庇行為、消費者維權(quán)意識薄弱和行業(yè)準(zhǔn)則尚未確定;其次,運用調(diào)查問卷法和統(tǒng)計分析法相結(jié)合的方式,對商家治理的滿意度、商家治理的整體需求和具體需求以及每個治理主體的治理行為進行分析,發(fā)現(xiàn)與商家治理的滿意度存在相關(guān)關(guān)系的治理需求中,商家信譽維度治理需求最為迫切,并分析得到了每個主體的優(yōu)化策略,進而證明了治理模式優(yōu)化的必要性。根據(jù)統(tǒng)計分析的結(jié)果,結(jié)合國內(nèi)外該領(lǐng)域成功治理模式的成功經(jīng)驗、治理模式存在的問題和存在問題的原因,得到了治理模式優(yōu)化的依據(jù)。在此基礎(chǔ)上構(gòu)建了網(wǎng)絡(luò)餐飲外賣商家治理模式優(yōu)化的目標(biāo),并以依法治理、可行性治理和具體問題具體分析為原則總結(jié)得到了網(wǎng)絡(luò)餐飲外賣商家治理模式優(yōu)化的實現(xiàn)路徑。
[Abstract]:In recent years, consumers have become keen on high quality and convenient new consumption mode, so the catering industry has further developed under the background of rapid improvement of network information technology. The online catering takeaway industry emerged as the times require. However, due to the increasing influence of the food safety problem, the importance of the online food takeout business governance is gradually highlighted. The paper is based on the literature analysis. Combined with the relevant theory of the optimization of the online catering takeaway business governance model, From the perspective of qualitative and quantitative analysis, this paper optimizes the governance mode of online catering takeout merchants. Firstly, this paper uses the method of combining theoretical analysis and social investigation to draw the conclusion that the governance mode of online catering take-out merchants exists. The problem for the government governance system optimization process is slow, The implementation of the platform's governance behavior is not in place, consumers can only manage afterwards and the participation of social organizations is not enough, and these problems exist because the government does not pay enough attention to them, and the platform has sheltered behavior to the problem merchants. Consumer awareness of rights protection and industry guidelines have not yet been determined; secondly, the use of questionnaire and statistical analysis of the way of combining, the business governance satisfaction, The overall and specific needs of business governance and the governance behavior of each governance body are analyzed. It is found that the business reputation dimension governance needs are the most urgent among the governance needs which are related to the degree of business governance satisfaction. The optimization strategy of each agent is analyzed, and the necessity of optimization of governance mode is proved. According to the results of statistical analysis, the successful experience of successful governance model in this field at home and abroad is combined. The existing problems and the reasons of the problems in the governance mode have been obtained the basis for the optimization of the governance mode. On this basis, the goal of optimizing the governance mode of the online catering takeout business has been constructed, and the aim of the optimization of the governance mode of the online catering takeout business has been established, Feasibility governance and concrete analysis of specific problems are summarized for the principle of the implementation of the optimization of online catering takeout business governance mode.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F719.3

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