【摘要】：企業(yè)文化的概念源自于日本,在西方經(jīng)歷了眾多研究后在上世紀傳入我國。企業(yè)文化的優(yōu)劣,直接決定著一個企業(yè)是否能夠凝聚人心、提升管理、激勵團隊,永續(xù)經(jīng)營。所以,在任何一個企業(yè)中,尤其是大型企業(yè)中,企業(yè)文化的建設成為企業(yè)運營管理的一項非常重要的模塊。 筆者認為,企業(yè)文化的建設工作是一項系統(tǒng)工程,文化建設取法于道,合法入規(guī),不是空乏的口號和高懸的標語,而是深入骨髓的思維理念和堅定不移的戰(zhàn)略思想。從文化基因的塑造、企業(yè)行為的習慣到文化外化的表達,無一不滲透其中。文化建設具有系統(tǒng)性、科學性、持久性的特點。 蒙苑集團始創(chuàng)于20世紀90年代,經(jīng)歷近20年的風雨,已經(jīng)發(fā)展成為橫跨房地產(chǎn)、物流、金融等領域的省級大型民營企業(yè)集團。雖然集團在商業(yè)運營上取得了巨大成就,但是企業(yè)文化建設方面發(fā)展空間還比較大。本文旨在通過對企業(yè)文化理論進行研究,進而把握蒙苑集團企業(yè)文化建設現(xiàn)狀和存在問題,為集團進一步發(fā)展在企業(yè)文化建設方面提出合理性建議,并以此為案例,供民營企業(yè)參考與指正。
[Abstract]:The concept of corporate culture originated in Japan and was introduced into China in the last century after many studies in the West. The advantages and disadvantages of corporate culture directly determine whether an enterprise can unite people, promote management, motivate the team, and continue to operate. Therefore, in any enterprise, especially in large-scale enterprises, the construction of corporate culture has become a very important module of enterprise operation and management. The author thinks that the construction of corporate culture is a systematic project. The construction of culture is not empty slogans and high hanging slogans, but the thinking idea and unswerving strategic thought of going deep into the bone marrow instead of empty slogans and high hanging slogans. From the shaping of cultural genes, the habits of corporate behavior to the expression of cultural externalization, all of them permeate them. Cultural construction has the characteristics of systematic, scientific and persistent. Mengyuan Group was founded in the 1990s, after nearly 20 years of wind and rain, has developed into across the real estate, logistics, finance and other fields of large-scale provincial private enterprise groups. Although the group has made great achievements in commercial operations, there is still more room for development in the construction of corporate culture. The purpose of this paper is to study the theory of enterprise culture, and then grasp the present situation and existing problems of the construction of enterprise culture in Mengyuan Group, and put forward reasonable suggestions for the further development of the group in the aspect of enterprise culture construction, and take this as a case study. For the reference and correction of private enterprises.
【學位授予單位】：內蒙古大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F279.26;F270

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