我國養(yǎng)老地產(chǎn)業(yè)發(fā)展戰(zhàn)略研究
發(fā)布時間：2019-01-09 01:39
【摘要】：改革開放30年,我國經(jīng)濟得到了長足的發(fā)展,人口老齡化的問題也漸漸浮出水面,截至2010年底,全國60歲及以上老年人口達到1.67億,占總?cè)丝诘?2.5%,80歲及以上老年人達到1899萬,占老年人口的11.4%。老齡化的問題解決不好必將制約社會經(jīng)濟的發(fā)展。本文從房地產(chǎn)市場入手,對養(yǎng)老地產(chǎn)的開發(fā)戰(zhàn)略及政策建議進行研究,以幫助解決日益嚴峻的養(yǎng)老問題,使得社會主義的優(yōu)越性能夠真正發(fā)揮,為實現(xiàn)社會主義現(xiàn)代化做出貢獻。 本文試圖以我國老齡化問題日益嚴峻為研究背景,在對國內(nèi)養(yǎng)老地產(chǎn)業(yè)發(fā)展概況進行回顧的基礎(chǔ)上,通過PEST、SWOT等戰(zhàn)略管理分析工具的運用,審視我國養(yǎng)老地產(chǎn)的戰(zhàn)略環(huán)境,做出戰(zhàn)略選擇并在總結(jié)與汲取國外養(yǎng)老地產(chǎn)業(yè)發(fā)展成功經(jīng)驗的基礎(chǔ)上,提出適合我國養(yǎng)老地產(chǎn)發(fā)展的對策建議,以期能為中國日益嚴峻的養(yǎng)老問題找到一條可行的解決方法,另外也為傳統(tǒng)商業(yè)地產(chǎn)的運營與發(fā)展開辟新的道路。 本文的分析表明,在總體戰(zhàn)略思路上,養(yǎng)老地產(chǎn)業(yè)總體發(fā)展戰(zhàn)略可以考慮先立足于SO戰(zhàn)略,以此為基礎(chǔ),充分運用自身的優(yōu)勢和外部機會,應(yīng)對挑戰(zhàn)與劣勢,實現(xiàn)WO戰(zhàn)略和ST戰(zhàn)略向SO戰(zhàn)略的逐步順利過渡。在重點戰(zhàn)略選擇上,基于差異化戰(zhàn)略的戰(zhàn)略聯(lián)盟模式是當前適合我國養(yǎng)老地產(chǎn)業(yè)發(fā)展的重點所在。在具體操作過程中可以采取動態(tài)聯(lián)盟運營的方式予以實現(xiàn)。這一方式的關(guān)鍵,在于基于合同或者協(xié)議組建的一個戰(zhàn)略聯(lián)盟,盟主負責(zé)整個養(yǎng)老地產(chǎn)項目的運營與控制,成員負責(zé)按照規(guī)定的標準進行具體的項目開發(fā)。直接購買和租賃的方式是該項目的主要的具體運營模式。這一模式的實施與推廣,不僅能夠貼合老年人差異化、多樣化的養(yǎng)老需求,而且可以盡可能地分散與降低項目開發(fā)過程中的巨大風(fēng)險,提高相關(guān)行業(yè)主體參與養(yǎng)老地產(chǎn)開發(fā)的積極性,從而推動我國養(yǎng)老地產(chǎn)業(yè)的持續(xù)健康發(fā)展。 上述戰(zhàn)略模式的合理實現(xiàn),離不開科學(xué)有效的對策與措施支持。本文認為,當前養(yǎng)老地產(chǎn)的順利推進,需要在以下五個方面實現(xiàn)突破,即確立政府參與的發(fā)展方向、降低行業(yè)市場準入門檻、試點實行反向抵押貸款、完善產(chǎn)業(yè)發(fā)展優(yōu)惠政策、建立健全監(jiān)督約束機制。 當然,盡管本文針對我國養(yǎng)老地產(chǎn)業(yè)進行了戰(zhàn)略分析與戰(zhàn)略制定,但是戰(zhàn)略實施的效果究竟如何,本文并沒有涉及。缺少戰(zhàn)略管理的“戰(zhàn)略評價”過程,使得論文在整體安排上顯得不盡完善。后續(xù)研究可以對“基于差異化戰(zhàn)略的戰(zhàn)略聯(lián)盟模式”在全國范圍內(nèi)選擇典型案例進行深度解析,歸納與總結(jié)實施過程中存在的經(jīng)驗與問題,并與其他發(fā)展戰(zhàn)略、模式與績效進行橫向?qū)Ρ?補足本文缺失的評價性研究。從而進一步深化社會和學(xué)界對養(yǎng)老地產(chǎn)業(yè)目標模式、路徑與對策的認識。
[Abstract]:After 30 years of reform and opening up to the outside world, China's economy has made considerable progress, and the problem of population aging has gradually surfaced. By the end of 2010, the number of the elderly aged 60 and above reached 167 million, accounting for 12.5% of the total population. The number of elderly aged 80 and above reached 18.99 million, accounting for 11.4% of the elderly population. The problem of aging is not solved well and will restrict the development of social economy. Starting from the real estate market, this paper studies the development strategy and policy suggestions of the old-age real estate, in order to help solve the increasingly serious pension problem, so that the superiority of socialism can be truly brought into play. To contribute to the realization of socialist modernization. Taking the aging problem of our country as the research background, based on the review of the development of the endowment real estate industry in China, this paper attempts to examine the strategic environment of China's pension real estate industry through the use of strategic management analysis tools such as PEST,SWOT. On the basis of summing up and drawing on the successful experience of the development of the endowment real estate industry in foreign countries, this paper puts forward some countermeasures and suggestions suitable for the development of the endowment real estate industry of our country, in the hope of finding a feasible solution to the increasingly serious pension problem in China. In addition, it also opens up a new way for the operation and development of traditional commercial real estate. The analysis of this paper shows that in the overall strategic thinking, the overall development strategy of the pension real estate industry can be considered first based on the SO strategy, on the basis of which we can make full use of their own strengths and external opportunities to meet the challenges and disadvantages. Realize the smooth transition from WO strategy and ST strategy to SO strategy. In the key strategic choice, the strategic alliance model based on the differentiation strategy is the key point of the development of the endowment real estate industry in our country at present. Dynamic alliance operation can be adopted in the specific operation process. The key of this way is a strategic alliance based on contract or agreement. The head of the alliance is responsible for the operation and control of the whole pension real estate project, and the member is responsible for the specific project development according to the prescribed standards. Direct purchase and leasing are the main operating modes of the project. The implementation and promotion of this model can not only meet the needs of the elderly, but also disperse and reduce the huge risks in the process of project development as far as possible. In order to promote the sustainable and healthy development of the pension real estate industry in China, we should improve the enthusiasm of the related industry to participate in the development of pension real estate. The rational realization of the above-mentioned strategic model can not be separated from scientific and effective countermeasures and measures. In this paper, the author believes that the smooth advancement of the current endowment real estate needs to achieve breakthroughs in the following five aspects: establishing the development direction of government participation, lowering the threshold of market access, carrying out reverse mortgage loans on a pilot basis, and perfecting preferential policies for industrial development. Establish and improve the supervision and restraint mechanism. Of course, although this article has carried on the strategic analysis and the strategy formulation to our country pension real estate industry, but the strategy implementation effect, this article has not dealt with. The lack of strategic evaluation of strategic management makes the overall arrangement of the paper appear imperfect. The follow-up study can analyze the typical cases of "strategic alliance model based on differentiation strategy" in the whole country, sum up and summarize the experience and problems in the process of implementation, and compare with other development strategies. The model and performance are compared horizontally to complement the lack of evaluation research in this paper. In order to further deepen the social and academic community on the pension real estate target model, path and countermeasures.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.23
本文編號：2405151
[Abstract]:After 30 years of reform and opening up to the outside world, China's economy has made considerable progress, and the problem of population aging has gradually surfaced. By the end of 2010, the number of the elderly aged 60 and above reached 167 million, accounting for 12.5% of the total population. The number of elderly aged 80 and above reached 18.99 million, accounting for 11.4% of the elderly population. The problem of aging is not solved well and will restrict the development of social economy. Starting from the real estate market, this paper studies the development strategy and policy suggestions of the old-age real estate, in order to help solve the increasingly serious pension problem, so that the superiority of socialism can be truly brought into play. To contribute to the realization of socialist modernization. Taking the aging problem of our country as the research background, based on the review of the development of the endowment real estate industry in China, this paper attempts to examine the strategic environment of China's pension real estate industry through the use of strategic management analysis tools such as PEST,SWOT. On the basis of summing up and drawing on the successful experience of the development of the endowment real estate industry in foreign countries, this paper puts forward some countermeasures and suggestions suitable for the development of the endowment real estate industry of our country, in the hope of finding a feasible solution to the increasingly serious pension problem in China. In addition, it also opens up a new way for the operation and development of traditional commercial real estate. The analysis of this paper shows that in the overall strategic thinking, the overall development strategy of the pension real estate industry can be considered first based on the SO strategy, on the basis of which we can make full use of their own strengths and external opportunities to meet the challenges and disadvantages. Realize the smooth transition from WO strategy and ST strategy to SO strategy. In the key strategic choice, the strategic alliance model based on the differentiation strategy is the key point of the development of the endowment real estate industry in our country at present. Dynamic alliance operation can be adopted in the specific operation process. The key of this way is a strategic alliance based on contract or agreement. The head of the alliance is responsible for the operation and control of the whole pension real estate project, and the member is responsible for the specific project development according to the prescribed standards. Direct purchase and leasing are the main operating modes of the project. The implementation and promotion of this model can not only meet the needs of the elderly, but also disperse and reduce the huge risks in the process of project development as far as possible. In order to promote the sustainable and healthy development of the pension real estate industry in China, we should improve the enthusiasm of the related industry to participate in the development of pension real estate. The rational realization of the above-mentioned strategic model can not be separated from scientific and effective countermeasures and measures. In this paper, the author believes that the smooth advancement of the current endowment real estate needs to achieve breakthroughs in the following five aspects: establishing the development direction of government participation, lowering the threshold of market access, carrying out reverse mortgage loans on a pilot basis, and perfecting preferential policies for industrial development. Establish and improve the supervision and restraint mechanism. Of course, although this article has carried on the strategic analysis and the strategy formulation to our country pension real estate industry, but the strategy implementation effect, this article has not dealt with. The lack of strategic evaluation of strategic management makes the overall arrangement of the paper appear imperfect. The follow-up study can analyze the typical cases of "strategic alliance model based on differentiation strategy" in the whole country, sum up and summarize the experience and problems in the process of implementation, and compare with other development strategies. The model and performance are compared horizontally to complement the lack of evaluation research in this paper. In order to further deepen the social and academic community on the pension real estate target model, path and countermeasures.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.23
【參考文獻】
相關(guān)期刊論文 前10條
1 張金昌;波特的國家競爭優(yōu)勢理論剖析[J];中國工業(yè)經(jīng)濟;2001年09期
2 王林秀;朱超強;;養(yǎng)老地產(chǎn)聯(lián)盟運營模式研究[J];改革與戰(zhàn)略;2012年01期
3 徐瑜陽;;我國養(yǎng)老地產(chǎn)開發(fā)中存在的問題與對策[J];黑龍江對外經(jīng)貿(mào);2011年08期
4 顧書桂;;論以租代買的經(jīng)濟性質(zhì)——兼駁“買不如租”觀[J];哈爾濱師范大學(xué)社會科學(xué)學(xué)報;2011年02期
5 武甲曉;;美國養(yǎng)老地產(chǎn)開發(fā)經(jīng)驗啟示[J];合作經(jīng)濟與科技;2012年01期
6 周燕珉;王富青;柴建偉;;中國養(yǎng)老居住對策及建設(shè)方向探討[J];城市建筑;2011年01期
7 黃雪輝;;關(guān)注時下養(yǎng)老地產(chǎn)熱[J];科技智囊;2010年08期
8 吳正宇;;我國養(yǎng)老地產(chǎn)開發(fā)環(huán)境分析[J];合作經(jīng)濟與科技;2011年22期
9 陳宏志;企業(yè)戰(zhàn)略管理理論的變遷及其發(fā)展趨勢[J];求索;2005年08期
10 徐二明,王智慧;企業(yè)戰(zhàn)略管理理論的發(fā)展與流派[J];首都經(jīng)濟貿(mào)易大學(xué)學(xué)報;1999年01期
相關(guān)碩士學(xué)位論文 前3條
1 孫秀娟;我國養(yǎng)老地產(chǎn)開發(fā)模式研究[D];北京交通大學(xué);2011年
2 徐文杰;中國人壽集團投資養(yǎng)老地產(chǎn)市場研究[D];天津大學(xué);2011年
3 趙繼舜;中國老年住宅的市場需求與開發(fā)研究[D];對外經(jīng)濟貿(mào)易大學(xué);2007年
，本文編號：2405151
本文鏈接：http://www.sikaile.net/jingjilunwen/fangdichanjingjilunwen/2405151.html
最近更新
教材專著
