【摘要】：隨著我國(guó)經(jīng)濟(jì)體制改革，房地產(chǎn)行業(yè)發(fā)展迅猛，已經(jīng)成為我國(guó)國(guó)民經(jīng)濟(jì)的重要支柱。同時(shí)，在競(jìng)爭(zhēng)日益激烈的環(huán)境下，我國(guó)的房地產(chǎn)行業(yè)迎來(lái)了越來(lái)越多的考驗(yàn)。如今的房地產(chǎn)業(yè)中還存在很多不完善的地方，尤其是當(dāng)前市場(chǎng)上有些房地產(chǎn)企業(yè)或房地產(chǎn)投資者忽視項(xiàng)目經(jīng)濟(jì)評(píng)價(jià)工作，項(xiàng)目不進(jìn)行市場(chǎng)調(diào)研，或不做可行性研究經(jīng)濟(jì)評(píng)價(jià)，為“可行”而研究，失去了項(xiàng)目經(jīng)濟(jì)評(píng)價(jià)的真實(shí)意義。房地產(chǎn)項(xiàng)目經(jīng)濟(jì)評(píng)價(jià)研究是房地產(chǎn)開(kāi)發(fā)決策分析過(guò)程中的重要步驟，它是房地產(chǎn)開(kāi)發(fā)項(xiàng)目投資決策的重要依據(jù)。正確的投資決策對(duì)房地產(chǎn)企業(yè)來(lái)說(shuō)至關(guān)重要，因此，越來(lái)越多的房地產(chǎn)企業(yè)開(kāi)始重視項(xiàng)目前期的評(píng)價(jià)工作。通過(guò)對(duì)開(kāi)發(fā)項(xiàng)目的全面分析、論證、各方案比較和評(píng)價(jià)，從而保證它在技術(shù)上可行、環(huán)境上允許、經(jīng)濟(jì)上合理、經(jīng)濟(jì)效益顯著。因此重視房地產(chǎn)開(kāi)發(fā)項(xiàng)目的經(jīng)濟(jì)評(píng)價(jià)工作，可以減少投資決策的盲目性，提高房地產(chǎn)企業(yè)的經(jīng)濟(jì)效益和促進(jìn)城市土地的合理使用，使房地產(chǎn)市場(chǎng)健康發(fā)展和不斷完善。 文章從宏運(yùn)碧水家園商住小區(qū)項(xiàng)目的實(shí)際情況出發(fā)，，將有關(guān)項(xiàng)目經(jīng)濟(jì)評(píng)價(jià)的相關(guān)知識(shí)運(yùn)用到該項(xiàng)目的研究工作中。首先就房地產(chǎn)投資項(xiàng)目經(jīng)濟(jì)評(píng)價(jià)分析的基礎(chǔ)理論和房地產(chǎn)投資項(xiàng)目經(jīng)濟(jì)評(píng)價(jià)的基本內(nèi)容進(jìn)行闡述，緊接著應(yīng)用房地產(chǎn)經(jīng)濟(jì)評(píng)價(jià)的理論知識(shí)再結(jié)合阜新市房地產(chǎn)市場(chǎng)的發(fā)展現(xiàn)狀和整體趨勢(shì)，對(duì)宏運(yùn)碧水家園商住小區(qū)投資項(xiàng)目進(jìn)行實(shí)例研究。詳細(xì)闡述了當(dāng)前阜新市房地產(chǎn)市場(chǎng)的狀況，并收集了大量資料，對(duì)阜新市的房地產(chǎn)市場(chǎng)進(jìn)行了預(yù)測(cè)及分析。并對(duì)該項(xiàng)目做出了市場(chǎng)預(yù)測(cè)、投資估算、資金籌措、財(cái)務(wù)分析、評(píng)價(jià)以及敏感性分析以及項(xiàng)目盈虧分析等經(jīng)濟(jì)評(píng)價(jià)分析的內(nèi)容，從而判斷該項(xiàng)目開(kāi)發(fā)的可行性。最后在對(duì)宏運(yùn)碧水家園投資項(xiàng)目認(rèn)可的同時(shí)，也提出了完善房地產(chǎn)投資項(xiàng)目經(jīng)濟(jì)評(píng)價(jià)分析的建議和展望。
[Abstract]:With the reform of China's economic system, the real estate industry has developed rapidly and has become an important pillar of our national economy. At the same time, in the increasingly competitive environment, China's real estate industry ushered in more and more tests. There are still many imperfections in today's real estate industry, especially in the current market where some real estate enterprises or real estate investors ignore the work of economic evaluation of projects, and projects do not carry out market research or do economic evaluation of feasibility studies. For the sake of "feasible", the research lost the true meaning of the economic evaluation of the project. The study on economic evaluation of real estate projects is an important step in the process of real estate development decision analysis, and it is an important basis for investment decisions of real estate development projects. The correct investment decision is very important to the real estate enterprises, so more and more real estate enterprises begin to attach importance to the pre-project evaluation. Through the comprehensive analysis, demonstration, comparison and evaluation of the development project, it is ensured that it is technically feasible, environmental permitting, reasonable in economy and remarkable in economic benefit. Therefore, attaching importance to the economic evaluation of real estate development projects can reduce the blindness of investment decisions, improve the economic benefits of real estate enterprises and promote the rational use of urban land, and make the real estate market develop healthily and improve continuously. Starting from the actual situation of Hongyun Bishui Home Commercial and Residential area Project, this paper applies the relevant knowledge of project economic evaluation to the research work of this project. First of all, the basic theory of economic evaluation of real estate investment projects and the basic content of economic evaluation of real estate investment projects are expounded. Then applying the theory knowledge of real estate economic evaluation and combining the development status and the overall trend of real estate market in Fuxin, this paper makes a case study on the investment project of Hongyun Bishui home commercial and residential district. This paper expounds the current situation of the real estate market in Fuxin City, collects a lot of data, and forecasts and analyzes the real estate market in Fuxin City. The economic evaluation analysis of the project, such as market forecast, investment estimation, fund raising, financial analysis, evaluation, sensitivity analysis and profit and loss analysis, is made to judge the feasibility of the project development. Finally, the paper gives the suggestion and prospect to perfect the economic evaluation and analysis of real estate investment project while approving the investment project of Hongyun and Blue Water Home.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F299.233.4

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