【摘要】：房地產(chǎn)行業(yè)在中國(guó)的經(jīng)濟(jì)建設(shè)產(chǎn)業(yè)中占據(jù)重要的位置,大力發(fā)展房地產(chǎn)產(chǎn)業(yè)能有效拉動(dòng)內(nèi)需,帶動(dòng)相關(guān)產(chǎn)業(yè)鏈的發(fā)展。同時(shí),房地產(chǎn)產(chǎn)業(yè)的發(fā)展也直接關(guān)系到人民的日常生活,在衣,食,住,行中,人民的住房需求是生活的最基本物質(zhì)需求。國(guó)家要改善民生,首先要解決人民的住房問(wèn)題。大漢集團(tuán)從事房地產(chǎn)產(chǎn)業(yè)才短短一二十年的時(shí)間,還處于一個(gè)黃金的發(fā)展期。在這短短十幾年的時(shí)間內(nèi)大漢集團(tuán)經(jīng)歷了中國(guó)房地產(chǎn)產(chǎn)業(yè)發(fā)展的各個(gè)階段,實(shí)踐中積累了豐富的項(xiàng)目風(fēng)險(xiǎn)控制經(jīng)驗(yàn)�，F(xiàn)在中國(guó)房地產(chǎn)行業(yè)趨于向成熟穩(wěn)健的市場(chǎng)環(huán)境發(fā)展,政府對(duì)房地產(chǎn)行業(yè)政策法令越來(lái)越完善是市場(chǎng)更加成熟的標(biāo)志。同時(shí)政府以及社會(huì)輿論越來(lái)越關(guān)注中國(guó)人民的住房條件的改善情況,在這樣的背景條件下政府也加大了對(duì)房地產(chǎn)行業(yè)的宏觀調(diào)控并推出了一系列的控制房?jī)r(jià)的舉措。一系列的政策調(diào)整,大漢集團(tuán)的發(fā)展面臨了新的機(jī)遇和挑戰(zhàn)。中國(guó)現(xiàn)階段的房地產(chǎn)項(xiàng)目開(kāi)發(fā)風(fēng)險(xiǎn)越來(lái)越高,對(duì)大漢集團(tuán)來(lái)說(shuō)項(xiàng)目開(kāi)發(fā)的管理水平和風(fēng)險(xiǎn)控制能力在項(xiàng)目開(kāi)發(fā)中越來(lái)越重要。除此之外,在中小城鎮(zhèn),為了帶動(dòng)當(dāng)?shù)亟?jīng)濟(jì)發(fā)展,加快我國(guó)城鎮(zhèn)化建設(shè)步伐,政府鼓勵(lì)和支持在這些中小城鎮(zhèn)發(fā)展合適的房地產(chǎn)城鎮(zhèn)開(kāi)發(fā)項(xiàng)目。中小城鎮(zhèn)建設(shè)項(xiàng)目發(fā)展成為未來(lái)中國(guó)房地產(chǎn)行業(yè)發(fā)展的新空間。大漢集團(tuán)就是一家實(shí)力雄厚的民營(yíng)房地產(chǎn)項(xiàng)目開(kāi)發(fā)公司,成功開(kāi)發(fā)了許多房地產(chǎn)建設(shè)項(xiàng)目。在房地產(chǎn)開(kāi)發(fā)風(fēng)險(xiǎn)越來(lái)越高的今天,大漢集團(tuán)的模式成為具有代表性的項(xiàng)目開(kāi)發(fā)模式,并且受到了北京專(zhuān)家還有中央政府的關(guān)注。 本文就是在深入調(diào)研了大漢集團(tuán)的房地產(chǎn)開(kāi)發(fā)項(xiàng)目風(fēng)險(xiǎn)管理的基礎(chǔ)上,結(jié)合了風(fēng)險(xiǎn)控制理論研究,提出了大漢集團(tuán)房地產(chǎn)項(xiàng)目開(kāi)發(fā)風(fēng)險(xiǎn)控制方法和策略。將大漢集團(tuán)房地產(chǎn)項(xiàng)目開(kāi)發(fā)過(guò)程分為：項(xiàng)目決策階段,征地階段,建造階段和銷(xiāo)售階段。針對(duì)每個(gè)階段所遇到的風(fēng)險(xiǎn)因素采用不同的處理方法。在項(xiàng)目決策階段和征地階段采用模糊綜合評(píng)價(jià)法建立風(fēng)險(xiǎn)模型,在建造階段和銷(xiāo)售階段采用系統(tǒng)動(dòng)力學(xué)風(fēng)險(xiǎn)模型研究。 本文最后,根據(jù)對(duì)項(xiàng)目開(kāi)發(fā)中的風(fēng)險(xiǎn)評(píng)價(jià)結(jié)果,提出了在項(xiàng)目決策階段,征地階段,建造階段和銷(xiāo)售階段的風(fēng)險(xiǎn)控制策略。
[Abstract]:The real estate industry occupies an important position in the economic construction industry of China. The development of real estate industry can effectively stimulate domestic demand and promote the development of related industry chain. At the same time, the development of real estate industry is also directly related to the daily life of the people, in clothing, food, housing, transportation, the people's housing needs are the most basic material needs of life. The state wants to improve people's livelihood, must solve the people's housing problem first. Big Han group engaged in real estate industry only a short period of 10-20 years, is still in a golden development period. In this short period of more than ten years, Dahan Group has experienced various stages of the development of China's real estate industry, and accumulated rich experience of project risk control in practice. Now the real estate industry in China tends to develop into a mature and stable market environment, and the government's policy and regulations on the real estate industry are becoming more and more perfect, which is a sign of more mature market. At the same time, the government and public opinion pay more and more attention to the improvement of the housing conditions of the Chinese people. Under this background, the government has also stepped up the macro-control of the real estate industry and launched a series of measures to control housing prices. A series of policy adjustments, the development of Dahan Group has faced new opportunities and challenges. The risk of real estate project development in China is getting higher and higher at the present stage. For Dahan Group, the management level and risk control ability of project development are becoming more and more important in project development. In addition, in small and medium-sized towns, in order to promote local economic development and accelerate the pace of urbanization in China, the government encourages and supports the development of suitable real estate urban development projects in these small and medium-sized towns. The small and medium-sized town construction project development becomes the future Chinese real estate industry development new space. Dahan Group is a strong private real estate project development company, successfully developed many real estate construction projects. Nowadays, the risk of real estate development is becoming higher and higher, the model of Dahan Group has become a representative project development model, and has been concerned by experts in Beijing as well as the central government. Based on the deep investigation of the risk management of real estate development project of Dahan Group and the research of risk control theory, this paper puts forward the method and strategy of risk control in real estate project development of Dahan Group. The development process of real estate project in Dahan Group is divided into three stages: project decision stage, land requisition stage, construction stage and sales stage. Different methods are used to deal with the risk factors encountered in each stage. The fuzzy comprehensive evaluation method is used to establish the risk model in the stage of project decision and land requisition, and the risk model of system dynamics is used to study the risk model in the stage of construction and sale. Finally, according to the risk evaluation results of the project development, the paper puts forward the risk control strategy in the project decision-making stage, the land acquisition stage, the construction stage and the sales stage.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F299.233.4

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