【摘要】：在全球環(huán)境日益惡化的背景下,政府逐漸淘汰了以往用資源的過度消耗為代價換取經(jīng)濟高速增長的發(fā)展方式,取而代之的是以可持續(xù)的科學發(fā)展模式為經(jīng)濟、社會的進步做出貢獻。在我國,各行各業(yè)都開始關注可持續(xù)發(fā)展。房地產(chǎn)作為高能耗行業(yè),不僅表現(xiàn)在建筑一次性投入的過程中,更表現(xiàn)在產(chǎn)品全壽命周期的使用、維護和拆除的過程里。許多房地產(chǎn)企業(yè)開始意識到,傳統(tǒng)的房地產(chǎn)開發(fā)經(jīng)營模式已經(jīng)不能滿足科學發(fā)展的新理念,因此,房地產(chǎn)行業(yè)的綠色化轉(zhuǎn)型成為了房地產(chǎn)企業(yè)的必然選擇。但在轉(zhuǎn)型過程中,也逐漸暴露出許多矛盾,其中最為突出的是企業(yè)盈利的需求、環(huán)境資源節(jié)約的需求和消費者低成本的需求之間的矛盾,這一矛盾甚至成為了綠色地產(chǎn)發(fā)展的主要阻礙之一。本文正是以綠色房地產(chǎn)企業(yè)為視角設計生態(tài)盈利模式,以期解決綠色地產(chǎn)發(fā)展的瓶頸,最終實現(xiàn)經(jīng)濟、社會以及環(huán)境三者的共贏局面。 首先,本文從綠色地產(chǎn)和盈利模式的相關理論入手,在查閱國內(nèi)外現(xiàn)有文獻后對相關的基礎概念及其特點進行界定和歸納,明確了綠色建筑、綠色地產(chǎn)等關鍵詞的內(nèi)涵,在此基礎上構建起綠色地產(chǎn)企業(yè)的價值網(wǎng)絡,并對其價值流動模式運行進行分析。 隨后,歸納了房地產(chǎn)企業(yè)現(xiàn)行的盈利模式,結合綠色地產(chǎn)企業(yè)價值網(wǎng)絡的特點,設計出與綠色地產(chǎn)企業(yè)發(fā)展相適應的生態(tài)盈利模式,并從生態(tài)關系及能量流動、生態(tài)環(huán)境及影響因素等方面分析該模式的運行機理,借助博弈論的思想分析生態(tài)盈利模式下的價值實現(xiàn)。 最后,以武漢中央商務區(qū)城建開發(fā)有限公司為研究對象展開案例分析。通過對中城公司綠色路線的實施規(guī)劃和價值網(wǎng)絡的主要構成進行分析,明確了與中城公司生態(tài)盈利模式相匹配的發(fā)展戰(zhàn)略。
[Abstract]:In the context of the deteriorating global environment, governments have gradually phased out the way in which the economy grew at the expense of excessive consumption of resources and replaced it with a sustainable scientific development model for the economy. The progress of society contributes. In our country, all kinds of industries begin to pay attention to sustainable development. As a high energy consumption industry, real estate is not only in the process of building one-time investment, but also in the process of the use, maintenance and demolition of the whole life cycle of the product. Many real estate enterprises begin to realize that the traditional management mode of real estate development can not meet the new concept of scientific development. Therefore, the green transformation of real estate industry has become the inevitable choice of real estate enterprises. However, in the process of transformation, many contradictions are gradually exposed, among which the most prominent is the demand for profit of the enterprise, the need for saving environmental resources and the demand of low cost for consumers. This contradiction has even become one of the main obstacles to the development of green real estate. This paper designs the ecological profit model from the perspective of green real estate enterprises in order to solve the bottleneck of the development of green real estate and finally realize the win-win situation of economy society and environment. First of all, this paper starts with the relevant theories of green real estate and profit model, after consulting the existing literature at home and abroad, defines and summarizes the relevant basic concepts and characteristics, and clarifies the connotation of the key words, such as green building, green real estate, etc. On this basis, the value network of green real estate enterprises is constructed, and the operation of its value flow mode is analyzed. Then, the paper summarizes the current profit model of real estate enterprises, and designs the ecological profit model suitable for the development of green real estate enterprises, combining with the characteristics of green real estate enterprise value network, and from the ecological relationship and energy flow, The operating mechanism of the model is analyzed from the aspects of ecological environment and influencing factors, and the value realization under the ecological profit model is analyzed with the help of the thought of game theory. Finally, Wuhan Central Business District City Construction and Development Co., Ltd. as a case study. Through the analysis of the implementation planning of the green route and the main composition of the value network of Zhongcheng Company, the development strategy matched with the ecological profit model of Zhongcheng Company is clarified.
【學位授予單位】：武漢理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F275;F299.23

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