發(fā)布時間：2018-06-21 14:53

  本文選題：房地產(chǎn)建設項目成本控制 + 東籬桃源小區(qū)建設項目��； 參考：《哈爾濱工程大學》2013年碩士論文

【摘要】：房地產(chǎn)業(yè)在我國發(fā)展已經(jīng)有20多年的歷史，經(jīng)歷的高潮低谷，逐漸成熟，在國家經(jīng)濟的大環(huán)境和自身經(jīng)營小環(huán)境變化復雜莫測和劇烈的競爭的背景下。房地產(chǎn)業(yè)的利潤必然要從科學合理的成本控制中獲得。我國房地產(chǎn)業(yè)在這些方面是弱項，房地產(chǎn)開發(fā)成本急需科學控制和有效地管理。本文深入研究分析房地產(chǎn)建設項目的成本控制管理，并提出可實行的合理化措施，，使投資公司能夠控制好投資項目成本、提高項目利潤，增強綜合實力。 本文首先，以國內(nèi)外知名學者，在房地產(chǎn)建設項目成本控制管理體系發(fā)表的相關(guān)觀點和理論，進行了歸納分析深入理解。其次，對東籬桃源小區(qū)建設項目的背景、市場預測、建設內(nèi)容和流程，進行詳實的介紹并加以分析。再次，以青島電業(yè)房地產(chǎn)股份開發(fā)有限公司，在東籬桃源小區(qū)建設項目中，成本控制管理現(xiàn)狀和存在的問題為實例，依據(jù)施工項目成本控制管理理論和方法，結(jié)合其它先進理論和方法，充分考慮組織、技術(shù)、經(jīng)濟、質(zhì)量四方面保障措施的作用，建立了東籬桃源小區(qū)建設項目成本控制管理體系，它包含目標成本、責任成本、和動態(tài)成本，綜合評價指標四個體系。最后，從項目規(guī)劃設計、業(yè)務鏈整合和項目實施以及營銷策略四個方面進行研究對策，提出了可行的方案。在具體過程中解決本項目成本控制管理的出現(xiàn)的各種問題。
[Abstract]:The real estate industry has been developing for more than 20 years in our country. It has experienced a high and low tide and matured gradually. Under the background of complicated and unpredictable changes and fierce competition in the great environment of national economy and its own management and small environment, the real estate industry has been developing in China for more than 20 years. The profit of real estate industry must obtain from scientific and reasonable cost control. The real estate industry in our country is weak in these aspects. The cost of real estate development needs to be controlled scientifically and managed effectively. This paper deeply studies and analyzes the cost control management of real estate construction projects, and puts forward some reasonable measures that can be carried out so that investment companies can control the cost of investment projects well, increase project profits and enhance comprehensive strength. First of all, based on the famous scholars at home and abroad, in the real estate construction project cost control management system published related views and theories, summarized and analyzed in-depth understanding. Secondly, the background, market forecast, construction content and process of Dongli Taoyuan district construction project are introduced and analyzed in detail. Thirdly, take Qingdao Electric Industry Real Estate Development Co., Ltd., as an example, according to the construction project cost control management theory and method, in the Dongli Taoyuan district construction project, cost control management status and existing problems as an example, Combining with other advanced theories and methods and considering the role of organization, technology, economy and quality, the cost control and management system of Dongli Taoyuan district construction project is established, which includes target cost, responsibility cost, etc. And dynamic cost, comprehensive evaluation index four systems. Finally, the research countermeasures are put forward from four aspects: project planning and design, business chain integration, project implementation and marketing strategy. In the specific process to solve the project cost control management problems.
【學位授予單位】：哈爾濱工程大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F275;F299.233.4

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本文編號：2049124