發(fā)布時間：2018-06-05 00:41

  本文選題：投資風險 + 風險管理�。� 參考：《大連理工大學》2014年碩士論文

【摘要】：隨著中國經(jīng)濟的迅速發(fā)展,居民對生活水平的高水平的追求,我國的房地產(chǎn)產(chǎn)業(yè)發(fā)展迅猛。但是,近幾年,隨著全球經(jīng)濟危機的蔓延,以及中國政府出臺的一些政策的影響,也給中國的房地產(chǎn)事業(yè)造成嚴重的沖擊。房地產(chǎn)企業(yè)想要在快速變化的環(huán)境中保持盈利,獲得競爭優(yōu)勢,就必須要找到能夠影響其投資的風險因素,并對這些因素進行細致的分析,找到哪些因素是根本的影響因素,哪些因素是直接的影響因素,并根據(jù)自身的實際情況,結(jié)合風險要素的特點,制定切實有效的防范策略。 本文可分為五個部分,第一部分介紹了本文的選題背景以及選題的意義,并對房地產(chǎn)項目投資風險相關(guān)的國內(nèi)外因素進行了綜述,隨后,介紹了本文的研究方法和技術(shù)路線等。第二部分和第三部分介紹了HXH項目投資風險的識別,主要包括風險識別的方法,并根據(jù)這些風險識別的方法對HXH項目進行了外部和內(nèi)部風險的識別；同時,對HXH項目的基本情況進行了介紹,主要包括項目的背景、項目總體規(guī)劃以及商圈的介紹,以及HXH項目投資估算和融資方案。第四部門是HXH項目投資風險因素的分析。在這個部分中,通過對總經(jīng)理層面、采購部層面、營銷部層面和工程部層面的調(diào)研,分別分析了四個部門層面的風險因素,并綜合的對HXH項目投資風險因素進行了分析。第五部分是針對這些風險因素制定的風險防范策略。 本文通過研究主要得到了：(1)營銷能力風險、財務(wù)風險和社會風險成為HXH項目投資風險因素中最重要的原因因素。(2)企業(yè)管理能力的風險和項目定位等方面的風險成為HXH項目投資風險因素中最重要的結(jié)果因素。(3)企業(yè)還需要通過以下幾個方面來進行風險防范：精準確定項目定位,確定以“高品位”和“高享受”為主題的定位；確定目標顧客群,將市場目標顧客群集中在對生活環(huán)境具有高質(zhì)量追求的高收入白領(lǐng)人群以及需要改善生活環(huán)境的二次置業(yè)的顧客；突出產(chǎn)品價值,HXH項目可以考慮將這種生態(tài)性、宜居性作為產(chǎn)品的主要價值進行推介,以區(qū)別于其他的競爭對手。合適的價格策略,HXH項目應(yīng)該在開盤之初選擇低價銷售,吸引顧客的關(guān)注,積攢人氣,并由這些業(yè)主繼續(xù)帶動銷售。
[Abstract]:With the rapid development of Chinese economy and the pursuit of high standard of living, the real estate industry in China is developing rapidly. However, in recent years, with the spread of the global economic crisis and the impact of some policies introduced by the Chinese government, China's real estate industry has also had a serious impact. If real estate companies want to maintain profitability and gain competitive advantage in a rapidly changing environment, they must find out the risk factors that can affect their investment, and make a careful analysis of these factors, and find out which factors are the fundamental factors. Which factors are direct influencing factors, and according to their own actual situation, combining the characteristics of risk factors, to formulate effective preventive strategies. This paper can be divided into five parts. The first part introduces the background of the topic and the significance of the topic, and summarizes the domestic and foreign factors related to the investment risk of real estate projects. Then, it introduces the research methods and technical routes of this paper. The second and third parts introduce the identification of investment risk of HXH project, including the method of risk identification, and identify the external and internal risk of HXH project according to these risk identification methods. This paper introduces the basic situation of the HXH project, including the background of the project, the overall plan of the project and the introduction of the business district, as well as the investment estimation and financing scheme of the HXH project. The fourth part is the analysis of HXH project investment risk factors. In this part, through the general manager level, purchasing department level, marketing department level and engineering level of the investigation, respectively analyzed the risk factors in four levels, and comprehensive analysis of the HXH project investment risk factors. The fifth part is the risk prevention strategy for these risk factors. In this paper, we mainly get the risk of marketing capability. Financial risk and social risk are the most important factors in HXH project investment risk. 2) the risk of enterprise management ability and the risk of project positioning become the most important result factor of HXH project investment risk factor. Companies also need to guard against risks in a number of ways: pinpointing the project, Identify "high-grade" and "high-enjoyment" themes; identify target customer groups, Focus market target customers on high-income white-collar people with high quality of living environment and secondary home buyers who need to improve their living environment. Habitability is recommended as the main value of the product to distinguish it from other competitors. The appropriate pricing strategy HXH project should open at a low price to attract the attention of customers, accumulate popularity, and these owners continue to drive sales.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.23

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本文編號：1979615