本文選題：房地產(chǎn)開發(fā)項目 + 項目管理　； 參考：《華北電力大學(xué)》2013年碩士論文

【摘要】：房地產(chǎn)業(yè)是我國新的發(fā)展階段的一個重要支柱產(chǎn)業(yè)。近些年來,房地產(chǎn)事業(yè)在我國的發(fā)展速度非常迅猛,其中最主要的依托就是大項目建設(shè)。房地產(chǎn)企業(yè)在日新月異的市場變化中不斷調(diào)整著自己的角色,從以往的單純依靠單體項目的形式逐漸發(fā)展成應(yīng)對大型規(guī)�；椖康膶哟巍５请S著發(fā)展規(guī)模的日益擴大,以往的形式有些已經(jīng)不是新時期的市場發(fā)展,管理起來的難度也越來越大,如果不能通過科學(xué)有效的管理來降低風(fēng)險,項目就有可能失去控制,從而導(dǎo)致失敗,所以必須加快房地產(chǎn)企業(yè)的科學(xué)化管理進程,通過不斷的發(fā)展和創(chuàng)新來應(yīng)付復(fù)雜多變環(huán)境的有力武器。 從各行各業(yè)的發(fā)展形勢來看,房地產(chǎn)企業(yè)所面臨的市場競爭有所不同,這也決定了房地產(chǎn)項目有著本身固有的特點,有著很強的獨特性。其最顯著的特點是地域性、前瞻性、市場性、創(chuàng)新性、可操作性、多樣性。就是基于這些特點,房地產(chǎn)項目在發(fā)展演變的過程中也有一些固有的內(nèi)在規(guī)律,這是與其他產(chǎn)業(yè)的項目有著本質(zhì)不同的地方,房地產(chǎn)公司在對一個具體的房地產(chǎn)項目進行具體運作的時候,更加注重對整個流程的整體監(jiān)控,往往把各個階段的項目運作用一套科學(xué)的內(nèi)部管理機制串聯(lián)起來,使各種管理職能能夠更加有效的組織和運轉(zhuǎn)起來,使項目管理更強調(diào)靈活與應(yīng)變、更強凋時間與質(zhì)量管理、更強調(diào)統(tǒng)一籌劃與協(xié)調(diào)。 本文通過對“匯創(chuàng)名居二期”房地產(chǎn)開發(fā)項目的項目管理研究,闡述了項目管理理論在該項目開發(fā)決策階段、工程建設(shè)階段以及項目收尾階段的運用,分析了在管理過程中發(fā)現(xiàn)的問題,提出了改進設(shè)想和建議。 在此基礎(chǔ)上本文還對房地產(chǎn)開發(fā)項目的過程管理辦法進行研究和分析,提出房地產(chǎn)開發(fā)項目過程管理體系,并就房地產(chǎn)企業(yè)采取項目動態(tài)過程管理體系提出幾點建議。
[Abstract]:Real estate industry is an important pillar industry in the new development stage of our country. In recent years, the development of real estate industry in China is very rapid, among which the main support is the construction of large projects. Real estate enterprises are constantly adjusting their roles in the changing market, and gradually develop from the form of relying on single projects to the level of dealing with large-scale projects. However, as the scale of development expands day by day, some of the past forms are no longer the market development of the new era, and the difficulty of management is becoming more and more great. If the risk can not be reduced by scientific and effective management, the project may lose control. Therefore, it is necessary to speed up the process of scientific management of real estate enterprises, and to cope with the powerful weapon of complex and changeable environment through continuous development and innovation. According to the development situation of various industries, the market competition faced by real estate enterprises is different, which also determines that real estate projects have their own inherent characteristics and strong uniqueness. Its most prominent features are regional, forward-looking, marketable, innovative, operational, and diverse. It is based on these characteristics that real estate projects also have some inherent laws in the course of development and evolution, which is fundamentally different from other industrial projects. When a real estate company operates a specific real estate project, it pays more attention to the overall monitoring of the whole process. It often links up the project operation in each stage with a scientific internal management mechanism. All kinds of management functions can be organized and operated more effectively, and project management emphasizes flexibility and adaptability, time and quality management, unified planning and coordination. By studying the project management of the real estate development project of "Huizhuanzhu Phase II", this paper expounds the application of the project management theory in the decision-making stage of the project development, the stage of the project construction and the stage of the completion of the project. The problems found in the process of management are analyzed, and suggestions for improvement are put forward. On this basis, this paper also carries on the research and analysis to the real estate development project process management method, proposes the real estate development project process management system, and puts forward some suggestions for the real estate enterprise to adopt the project dynamic process management system.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

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