本文選題：房地產(chǎn)項(xiàng)目 + 投資風(fēng)險(xiǎn)��； 參考：《中國海洋大學(xué)》2014年碩士論文

【摘要】：隨著我國經(jīng)濟(jì)社會(huì)的發(fā)展,在近幾年中,我國的房地產(chǎn)市場(chǎng)高速的發(fā)展,已經(jīng)逐步的成為我國經(jīng)濟(jì)的支柱產(chǎn)業(yè)。在新一屆中央政府工作規(guī)劃中,城鎮(zhèn)化是未來一段時(shí)間推動(dòng)我國發(fā)展的最主要的方式,而房地產(chǎn)是城鎮(zhèn)化的最直接的實(shí)現(xiàn)方式,所以在未來一段時(shí)間內(nèi),房地產(chǎn)將持續(xù)的發(fā)展。房地產(chǎn)投資是一個(gè)系統(tǒng)的工程,任何一個(gè)環(huán)節(jié)出現(xiàn)問題,就會(huì)導(dǎo)致整個(gè)項(xiàng)目的失敗,地產(chǎn)項(xiàng)目的失敗在我國各地比比皆是。所以在城鎮(zhèn)化的背景下,對(duì)房地產(chǎn)項(xiàng)目投資分析管理研究是非常有必要的,通過對(duì)房地產(chǎn)項(xiàng)目分析,總結(jié)出如何控制各種風(fēng)險(xiǎn),防止地產(chǎn)投資失敗給我國經(jīng)濟(jì)造成的傷害。本文以青島萬科小鎮(zhèn)(二期)為研究對(duì)象,對(duì)其項(xiàng)目土地、項(xiàng)目定位、資金保障、項(xiàng)目選址、項(xiàng)目建設(shè)等方面的風(fēng)險(xiǎn)進(jìn)行研究,對(duì)房地產(chǎn)投資各個(gè)階段所存在的風(fēng)險(xiǎn)進(jìn)行科學(xué)的判斷,并根據(jù)其他項(xiàng)目的經(jīng)驗(yàn)對(duì)如何解決這些風(fēng)險(xiǎn)進(jìn)行探究,并總結(jié)出相對(duì)應(yīng)的對(duì)策和建議。通過本文的研究,為房地產(chǎn)公司提供了可以的判斷依據(jù),幫助企業(yè)提高投資風(fēng)險(xiǎn)意識(shí),防止出現(xiàn)項(xiàng)目爛尾的現(xiàn)象。在投資中增強(qiáng)風(fēng)險(xiǎn)的意識(shí),是保證房地產(chǎn)企業(yè)發(fā)展的基礎(chǔ),有利于提高企業(yè)的投資管理水平,做好特殊情況處理的措施,增強(qiáng)企業(yè)的抗風(fēng)險(xiǎn)能力,從而促進(jìn)我國的房地產(chǎn)市場(chǎng)可持續(xù)的發(fā)展,為我國的城鎮(zhèn)化做出貢獻(xiàn),發(fā)揮房地產(chǎn)對(duì)我國國民經(jīng)濟(jì)、社會(huì)效益等方面的影響。本文的研究主要分為五個(gè)章節(jié),具體如下：第一章是對(duì)本課題的研究意義、國內(nèi)外研究現(xiàn)狀、論文研究方法、論文的創(chuàng)新點(diǎn)等內(nèi)容進(jìn)行說明,通過第一章的說明可以了解本文研究方向和研究的主要內(nèi)容。第二章是對(duì)本課題研究所涉及到的理論基礎(chǔ)進(jìn)行研究,包括項(xiàng)目管理理論、房地產(chǎn)項(xiàng)目風(fēng)險(xiǎn)管理理論、項(xiàng)目投資風(fēng)險(xiǎn)研究方法等內(nèi)容,通過第二章的研究,為后續(xù)的論文研究打下理論基礎(chǔ)。第三章是對(duì)本課題研究的對(duì)象,青島萬科小鎮(zhèn)(二期)項(xiàng)目的概況進(jìn)行說明,包括建設(shè)用地、資金、定位人群等內(nèi)容。通過第三章的研究,為后續(xù)的項(xiàng)目風(fēng)險(xiǎn)研究提供數(shù)據(jù)。第四章首先對(duì)影響投資風(fēng)險(xiǎn)的因素可能是哪些,做一般性分析,括建設(shè)用地風(fēng)險(xiǎn)、資金風(fēng)險(xiǎn)、銷售風(fēng)險(xiǎn)等。然后通過敏感分析法對(duì)青島萬科小鎮(zhèn)(二期)項(xiàng)目存在的風(fēng)險(xiǎn)進(jìn)行診斷。第五是根據(jù)第四章提出的各種風(fēng)險(xiǎn),在本章提出解決這些風(fēng)險(xiǎn)的策略,使萬科集團(tuán)能夠有效的避免存在的風(fēng)險(xiǎn)。
[Abstract]:With the development of our country's economy and society, the rapid development of our real estate market in recent years has gradually become the pillar industry of our economy. In the new central government work planning, urbanization is the most important way to promote the development of our country for a period of time, and the real estate is the most direct way to realize urbanization, so in the future, real estate will continue to develop. Real estate investment is a systematic project. Any problem in any link will lead to the failure of the whole project. The failure of the real estate project can be found everywhere in our country. Therefore, under the background of urbanization, it is very necessary to study the real estate project investment analysis management, through the real estate project analysis, summarizes how to control all kinds of risks, prevent the real estate investment failure to our country economy harm. In this paper, Qingdao Vanke Town (Phase II) as the research object, the project land, project positioning, financial support, project location, project construction and other aspects of risk research, This paper makes a scientific judgment on the risks existing in various stages of real estate investment, probes into how to solve these risks according to the experience of other projects, and summarizes the corresponding countermeasures and suggestions. Through the research of this paper, it provides a basis for real estate companies to judge, to help enterprises improve their risk awareness of investment, and to prevent the phenomenon of bad ending of the project. Strengthening the awareness of risk in investment is the basis for ensuring the development of real estate enterprises, and is conducive to improving the level of investment management of enterprises, doing a good job of handling special cases, and enhancing the ability of enterprises to resist risks. In order to promote the sustainable development of China's real estate market, make contributions to the urbanization of our country, and give play to the impact of real estate on our national economy, social benefits and so on. The research of this paper is divided into five chapters: the first chapter is the research significance of this topic, the domestic and foreign research status, the research methods of the paper, the innovation of the paper, and so on. Through the explanation of the first chapter, we can understand the research direction and main contents of this paper. The second chapter is the research on the theoretical basis of this research, including project management theory, real estate project risk management theory, project investment risk research methods, through the second chapter of the study. Lay a theoretical foundation for the subsequent research. The third chapter is the object of this research, Qingdao Vanke Town (Phase II) project overview, including construction land, funds, location of people and so on. Through the third chapter of the study, for the subsequent project risk research to provide data. The fourth chapter makes a general analysis of the factors that may affect the investment risk, including construction land risk, capital risk, sales risk and so on. Then the risk of Qingdao Vanke Town (Phase II) project is diagnosed by sensitivity analysis method. The fifth is according to the fourth chapter of the various risks, in this chapter put forward solutions to these risks, so that Vanke Group can effectively avoid the existing risks.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.23;F272.3

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本文編號(hào)：1827015