本文選題：房地產開發(fā)項目 + 項目經營環(huán)境分析��； 參考：《哈爾濱工業(yè)大學》2014年碩士論文

【摘要】：在十八屆三中全會政府以“去行政化干預轉為市場自身調節(jié)機制”、利用市場經濟的手段來推動社會和經濟發(fā)展,通過由“控需求”轉向“增供給”的思路來規(guī)范房地產發(fā)展的基調下,在銀行信貸政策緊縮、房產稅立法預期、農村集體土地上市流轉、營改增的稅制改革等經濟杠桿的調節(jié)預期下,房地產開發(fā)企業(yè)都放緩了開發(fā)建設步伐。由于競爭能力和資金實力不強,許多中小開發(fā)商的資金鏈受到了嚴重考驗,甚而面臨著企業(yè)生存的難題。與此同時,大多數房地產企業(yè)在投資決策前對于擬投資項目研究的深度、測算數據的準確度、財務評價方法的恰當性以及對于投資風險評價與防范的重視度均尚存在很大的缺陷,使得項目投資評價流于形式。在如今宏觀調控的大背景下如何對擬投資項目進行科學的財務評價、風險評價并進行投資決策,提前預防或控制項目開發(fā)面臨的各種風險,促進企業(yè)的健康快速發(fā)展是每個房地產開發(fā)企業(yè)都開始日益重視的問題。論文以我國城市化發(fā)展進程中對住房的迫切需求為出發(fā)點,結合當前國家對房地產市場宏觀調控的形勢及我國目前房地產市場的現(xiàn)狀,在房地產項目可行性研究理論、財務評價理論、風險評價理論的基礎上,以金瑞林城房地產開發(fā)項目為對象,對該項目的投資可行性進行財務評價、風險評價研究。通過對論文所采用的相關理論和方法的介紹,對金瑞林城項目的經營環(huán)境分析進行市場定位,在市場定位的基礎上對項目的成本及收益進行測算并對項目的盈利能力、融資能力等財務指標進行評價,對項目投資所面臨的風險進行識別并利用層次分析法和模糊評價法進行定量評價進而提出防范措施,比較科學的作出了項目投資可行的具體結論,使得企業(yè)投資者達到投資風險最小化、效益最優(yōu)化的決策效果。通過本文將房地產項目經濟評價、風險評價的相關理論與具體案例有機結合的研究,使得企業(yè)的項目投資決策更加科學化、數據化,減少主觀隨意性和盲從性,使得黑龍江省房地產企業(yè)能夠更好的適應市場競爭,也為哈爾濱市房地產業(yè)健康、有序、平穩(wěn)的發(fā)展提供一定的理論支持。
[Abstract]:At the third Plenary session of the 18th CPC Central Committee, the government used the means of market economy to promote social and economic development by "deadministrating the intervention to the market itself."By changing from "controlling demand" to "increasing supply" to standardize the development of real estate, under the background of the tightening of bank credit policy, the expectation of property tax legislation, the circulation of collective land in rural areas,Reform of the tax system and other economic leverage adjustment expectations, real estate development enterprises have slowed the pace of development and construction.Because the competition ability and the capital strength are not strong, many small and medium-sized developers' fund chain has been seriously tested, and even faces the enterprise survival difficult problem.At the same time, most real estate enterprises, before making investment decisions, study the depth of the proposed investment projects and the accuracy of the data.The appropriateness of the financial evaluation method and the importance of investment risk evaluation and prevention are still very big defects, which makes the project investment evaluation become a mere formality.How to carry out scientific financial evaluation, risk evaluation and investment decision in order to prevent or control the risks faced by the project development in advance under the background of macroeconomic regulation and control, and how to carry out scientific financial evaluation, risk evaluation and investment decision.To promote the healthy and rapid development of enterprises is a problem that every real estate development enterprise begins to pay more and more attention to.Based on the urgent demand for housing in the process of urbanization in China, combining the current situation of macro-control of the real estate market and the current situation of the real estate market in China, the paper studies the feasibility theory of the real estate project.On the basis of financial evaluation theory and risk evaluation theory, this paper takes Jinruilin city real estate development project as the object, carries on the financial evaluation and the risk evaluation research to the investment feasibility of the project.Through the introduction of the relevant theories and methods adopted in the paper, this paper analyzes the operating environment of the Jinruilin City Project and analyzes the market position. On the basis of the market positioning, the cost and income of the project are calculated and the profitability of the project is also analyzed.The financial indexes such as financing ability are evaluated, the risk of project investment is identified, and the quantitative evaluation is carried out by using AHP and fuzzy evaluation method, and the preventive measures are put forward.The conclusion that the project investment is feasible is made scientifically, which makes the enterprise investor achieve the decision effect of minimizing the investment risk and optimizing the benefit.By combining the theories of real estate project economic evaluation and risk evaluation with specific cases, this paper makes the project investment decision of enterprises more scientific and digital, and reduces the subjective randomness and blindness.So that the real estate enterprises in Heilongjiang Province can better adapt to market competition, but also for Harbin real estate industry healthy, orderly and stable development to provide certain theoretical support.
【學位授予單位】：哈爾濱工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.4;F272.3

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相關期刊論文 前1條

1 孫玉梅,劉洪玉;房地產市場分析的內容與特點[J];建筑經濟;2003年01期

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本文編號：1750171