本文選題：房地產(chǎn)公司 + 銷售人員��； 參考：《寧波大學(xué)》2017年碩士論文

【摘要】：國內(nèi)房地產(chǎn)行業(yè)近幾年發(fā)展十分迅速,作為日益重要的支柱型產(chǎn)業(yè),競爭的激烈程度不容小覷,而房地產(chǎn)公司運營環(huán)節(jié)中的銷售環(huán)節(jié)作為房地產(chǎn)公司實現(xiàn)高效業(yè)績的至關(guān)重要的環(huán)節(jié)被逐漸重視起來。國內(nèi)對于人力資本這一核心競爭力的重視也逐漸使得各公司對于銷售人員培訓(xùn)的重視程度得到極大的提升。在這一宏觀背景下,本文通過對人力資源培訓(xùn)相關(guān)理論的梳理,對HB房地產(chǎn)公司現(xiàn)有的銷售人員培訓(xùn)現(xiàn)狀進(jìn)行了解并且通過對不同職位銷售人員及客戶的實地訪談進(jìn)行問題分析,調(diào)查發(fā)現(xiàn)雖然HB公司對于銷售人員培訓(xùn)較為重視,但是培訓(xùn)體系更新不及時,表現(xiàn)過于形式化,培訓(xùn)只是為了培訓(xùn)而培訓(xùn),培訓(xùn)內(nèi)容過于單一、枯燥,培訓(xùn)方式較為傳統(tǒng),并沒有很好地與互聯(lián)網(wǎng)技術(shù)相結(jié)合,很多銷售人員表示培訓(xùn)效果欠佳。本文基于HB房地產(chǎn)公司實際情況,分別運用PDCA循環(huán)及銷售人員培訓(xùn)規(guī)則對HB公司銷售人員培訓(xùn)體系進(jìn)行優(yōu)化設(shè)計,并且簡要分析房地產(chǎn)行業(yè)銷售人員培訓(xùn)與其他行業(yè)的差異性,為其他行業(yè)銷售人員培訓(xùn)提出意見和建議。
[Abstract]:The domestic real estate industry has developed very rapidly in recent years. As an increasingly important pillar industry, the intensity of competition cannot be underestimated.The sale of real estate companies as a key link to achieve efficient performance has been gradually attached importance to.Domestic attention to the core competitiveness of human capital also makes companies pay great attention to the training of sales personnel.In this macro background, this paper combs the related theories of human resource training,To understand the current situation of sales training in HB real estate company, and through the field interviews of sales personnel and customers in different positions, it is found that the HB company pays more attention to the training of sales personnel, although HB company pays more attention to the training of sales personnel.However, the training system is not updated in time, the performance is too formalized, the training is only for training, the training content is too single, boring, the training method is more traditional, and it is not well integrated with Internet technology.Many salespeople say the training is not working well.Based on the actual situation of HB real estate company, this paper makes use of PDCA cycle and training rules to optimize the training system of sales personnel of HB company, and briefly analyzes the difference between the training of sales personnel in real estate industry and other industries.Provide advice and suggestions for the training of sales personnel in other industries.
【學(xué)位授予單位】：寧波大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F299.233.4;F272.92

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8 劉s，

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