本文選題：專業(yè)市場　切入點：商業(yè)地產(chǎn)　出處：《浙江大學(xué)》2013年碩士論文

【摘要】：隨著史上住宅房地產(chǎn)最嚴(yán)厲宏觀調(diào)控的出臺,商業(yè)地產(chǎn)時代正在悄然開啟�！靶聡鍡l”、“限貸”、“房產(chǎn)稅”及“限價”等政策措施密集出臺,經(jīng)濟(jì)手段與行政手段并用共同抑制住房價格過高且過快上漲。作為房地產(chǎn)重要組成部分的商業(yè)地產(chǎn)成為諸多住宅地產(chǎn)開發(fā)企業(yè)爭相轉(zhuǎn)型的領(lǐng)域,國內(nèi)主要房地產(chǎn)開發(fā)企業(yè)均公布了商業(yè)地產(chǎn)發(fā)展戰(zhàn)略,商業(yè)地產(chǎn)比例提升成為未來幾年這些企業(yè)發(fā)展的重要舉措。商業(yè)地產(chǎn)的利潤空間和市場前景,吸引了越來越多的投資者,但其開發(fā)運作的復(fù)雜和困難也是有目共睹。 專業(yè)市場是商業(yè)房地產(chǎn)的一種重要類型,專業(yè)市場在當(dāng)今中國城市商業(yè)布局中,具有極其重要的地位。專業(yè)市場的開發(fā)與經(jīng)營,成功的不多,失敗的不少。由此可見此類項目的前期可行性研究工作尤為重要。要提高企業(yè)的投資效益,就必須對投資進(jìn)行有效的控制�？尚行匝芯繉τ行Э刂仆顿Y、保證科學(xué)決策起到了很好的作用。 本次論文以浙江某花木城項目為依托,運用市場分析和經(jīng)濟(jì)評價的理論方法,對案例項目進(jìn)行了產(chǎn)品定位、項目建設(shè)方案策劃及財務(wù)評價,并應(yīng)用盈虧平衡分析和敏感性分析等方法進(jìn)行不確定性分析,為專業(yè)市場的可行性研究提供實證依據(jù)。
[Abstract]:With the introduction of the most severe macro-control measures in the history of residential real estate, the era of commercial real estate is quietly opening. The policy measures of "five new countries", "limiting loans", "property tax" and "price limit" have been introduced intensively. Economic and administrative means are used together to curb the excessive and rapid rise in housing prices. Commercial real estate, as an important part of real estate, has become an area in which many residential real estate developers are scrambling to transform. Major real estate development enterprises in China have announced their commercial real estate development strategy, and the proportion of commercial real estate has become an important measure for the development of these enterprises in the next few years. The profit margins and market prospects of commercial real estate have attracted more and more investors. However, the complexity and difficulties of its development and operation are also obvious to all. Professional market is an important type of commercial real estate. Professional market plays an extremely important role in the commercial layout of Chinese cities today. This shows that the preliminary feasibility study of such projects is particularly important. In order to improve the investment efficiency of enterprises, it is necessary to effectively control the investment. To ensure that scientific decision-making plays a good role. Based on a flower and tree city project in Zhejiang province, this paper uses the theory method of market analysis and economic evaluation to carry on the product orientation, project construction plan and financial evaluation to the case project. The uncertainty analysis is carried out by means of break-even analysis and sensitivity analysis to provide empirical evidence for the feasibility study of professional market.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.23

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本文編號：1696697