本文選題：創(chuàng)業(yè)機會　切入點：機會識別　出處：《大連理工大學》2013年碩士論文

【摘要】：瑞東公司,專業(yè)從事鐵藝設計、研發(fā)、制造,以及施工安裝等服務。經(jīng)過創(chuàng)業(yè)后兩年多的初步發(fā)展,目前,公司的業(yè)務覆蓋范圍為遼寧省境內,工程項目分布于省內多地,并且已經(jīng)建立了自己品牌的銷售市場和客戶網(wǎng)絡。由于公司產(chǎn)品面向的主要客戶是房地產(chǎn)開發(fā)商,而目前房地產(chǎn)市場持續(xù)低迷,給公司的發(fā)展已經(jīng)帶來了較大的影響；再加上市場人工價格的日益上漲,是否需要對傳統(tǒng)生產(chǎn)工藝進行改革,采用新工藝減少員工數(shù)量,來降低生產(chǎn)成本,成為當前困擾創(chuàng)業(yè)者的嚴峻問題,同時也為企業(yè)認清自身情況、開發(fā)新創(chuàng)業(yè)項目創(chuàng)造了有利機會。因此,開展企業(yè)的新創(chuàng)業(yè)機會識別與選擇研究是一項迫切的任務,通過選擇恰當?shù)膭?chuàng)業(yè)機會,并制定相應的實施戰(zhàn)略對于企業(yè)的生存和發(fā)展具有重大意義。 本文運用創(chuàng)業(yè)機會的管理和識別理論,以瑞東公司為研究實例,對該公司的創(chuàng)業(yè)機會評估、選擇和戰(zhàn)略等問題進行了詳細闡述。首先,通過調查研究,掌握公司的基本情況、成長過程、在特殊時期面臨的壓力和主要創(chuàng)業(yè)機會；其次,應用SWOT分析對企業(yè)現(xiàn)行發(fā)展過程中內部環(huán)境的優(yōu)勢和劣勢,外部環(huán)境中的機遇和威脅進行總結歸納；然后,通過調查問卷的形式收集創(chuàng)業(yè)機會的評價數(shù)據(jù),并建立創(chuàng)業(yè)機會的價值評估模型,用來客觀評估創(chuàng)業(yè)機會的有效性和幫助創(chuàng)業(yè)者做出決策；最后,針對新的創(chuàng)業(yè)機會提出公司應該采取的具體應對措施,為新創(chuàng)業(yè)機會的切實落實提供建議和方法。 本文的研究成果可以直觀的給創(chuàng)業(yè)者展現(xiàn)創(chuàng)業(yè)機會識別的過程,以及如何制定戰(zhàn)略、規(guī)避風險方面提供給小型創(chuàng)業(yè)企業(yè)一些有益的參考、借鑒,能對創(chuàng)業(yè)企業(yè)未來的經(jīng)營和發(fā)展具有一定的指導價值。
[Abstract]:Ruidong Co., Ltd. specializes in iron design, R & D, manufacturing, construction and installation and other services. After more than two years of initial development after starting a business, at present, the company's business covers the territory of Liaoning Province, and engineering projects are distributed in many places in the province. And has already established its own brand sales market and the customer network. Because the company product faces the main customer is the real estate developer, but the present real estate market continues to be depressed, has brought the big influence to the company's development; In addition, with the increasing labor prices in the market, whether it is necessary to reform the traditional production process and reduce the number of employees by adopting the new process to reduce production costs has become a serious problem for entrepreneurs at present. At the same time, it also creates a favorable opportunity for enterprises to recognize their own situation and develop new entrepreneurial projects. Therefore, it is an urgent task to carry out the research on the identification and selection of new entrepreneurial opportunities by choosing the appropriate entrepreneurial opportunities. It is of great significance for the survival and development of enterprises to formulate the corresponding implementation strategy. Based on the theory of management and identification of entrepreneurial opportunities, this paper takes Ruidong Company as an example to elaborate on the evaluation, selection and strategy of entrepreneurial opportunities. First, through investigation and research, we can grasp the basic situation of the company. Growth process, in a special period of pressure and major entrepreneurial opportunities; secondly, the use of SWOT analysis of the current development process of enterprises in the internal environment strengths and weaknesses, external environment opportunities and threats are summarized; then, The evaluation data of entrepreneurial opportunities are collected through questionnaire, and the value evaluation model of entrepreneurial opportunities is established to objectively evaluate the effectiveness of entrepreneurial opportunities and help entrepreneurs to make decisions. According to the new entrepreneurial opportunities, the paper puts forward the concrete measures that should be taken by the company, and provides suggestions and methods for the practical implementation of the new entrepreneurial opportunities. The research results of this paper can directly show entrepreneurs the process of identifying entrepreneurial opportunities, and how to formulate strategies to avoid risks to provide some useful reference for small enterprises. It has certain guiding value to the future management and development of the enterprise.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.92

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