本文選題：計劃書　切入點：房地產(chǎn)　出處：《華南理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：本文是針對CQ佛山地產(chǎn)項目所做的商業(yè)計劃書，通過市場情況的熟練掌握和其它有效社會資源在本項目中的積極參與配合，結(jié)合公司的實力、經(jīng)營理念以及目前房地產(chǎn)市場的現(xiàn)狀及未來市場的預(yù)測，并通過以下三個方面的調(diào)查、分析，詳盡地論證了該項目的開發(fā)可行性及風(fēng)險防范： 首先，本報告在前期市場調(diào)研工作的基礎(chǔ)上對該項目地理位置、土地權(quán)屬、性質(zhì)及規(guī)劃條件、土地面積及預(yù)估價格、地形地勢地貌、拆遷及三通一平現(xiàn)狀、周邊配套分析、地塊交通道路狀況做了說細的實地勘察； 其次，，對目前全國房地產(chǎn)宏觀形式分析及廣東省及佛山市房地產(chǎn)市場發(fā)展趨勢分析進行了分析，從國家宏觀經(jīng)濟發(fā)展的層面來看：房地產(chǎn)不會出現(xiàn)大起大落的情況，因為，房地產(chǎn)已涉及到60多個產(chǎn)業(yè)的興衰，對國家經(jīng)濟增漲、內(nèi)需拉動以及城市化進程都發(fā)揮著極其重要的作用；從廣東及佛山的情況看，房地產(chǎn)市場要好于全國80%的省市，2012年廣東GDP達5.7萬億元，連續(xù)24年經(jīng)濟總量位居全國首位，2008年佛山人均GDP首次突破1萬美元，已邁進發(fā)達國家或地區(qū)的新門檻，2012年佛山人均GDP達14761.17美元，因此，佛山的消費能力足以承載房地產(chǎn)開發(fā)投資，市民具有強大的消費能力。 其三，充分運用了項目SWOT分析方法，分別從該項目的優(yōu)勢分析、劣勢分析、面臨的機遇及挑戰(zhàn)以及應(yīng)對措施，從目前來看具有的機會主要表現(xiàn)在：市場需求十分旺盛，廣佛同城接近了廣州及佛山的距離，佛山的房價相廣州而言還是比較低的，因此有很大一部分買家會到佛山置業(yè)；面臨的威脅主要是進入佛山市場的大型房地產(chǎn)開發(fā)企業(yè)太多，市場競爭十分激烈等，應(yīng)對措施主要是產(chǎn)品差別化及快速搶占市場至高點。 在對本次商業(yè)計劃的各個相關(guān)影響參數(shù)做出詳盡分析后，結(jié)論認為，CQ集團開發(fā)CQ佛山項目具有投資收益高、運作周期短、風(fēng)險可控的優(yōu)點，該項投資是可行的。
[Abstract]:This article is for the CQ Foshan real estate project to do business plans, through the skilled grasp of market conditions and other effective social resources in this project to actively participate in the cooperation, combined with the strength of the company, The management idea, the present situation of the real estate market and the forecast of the future market, and through the investigation and analysis of the following three aspects, the feasibility of the development of the project and the risk prevention are demonstrated in detail. First of all, on the basis of earlier market research work, this report analyzes the geographical location, land ownership, nature and planning conditions, land area and estimated price, terrain and topography, demolition, three links and one leveling of the project, and the surrounding supporting analysis. The land traffic road condition has done the detailed field survey; Secondly, this paper analyzes the macro forms of real estate in the whole country and the development trend of real estate market in Guangdong Province and Foshan City. From the point of view of national macroeconomic development: real estate will not have a big rise and fall, because, Real estate has been involved in the rise and fall of more than 60 industries and has played an extremely important role in the growth of the national economy, domestic demand and the process of urbanization; from the perspective of Guangdong and Foshan, The real estate market is better than 80% provinces and cities in China. In 2012, Guangdong's GDP reached 5.7 trillion yuan, ranking first in the country for 24 consecutive years. In 2008, the per capita GDP of Foshan exceeded US $10,000 for the first time. Foshan has entered a new threshold in developed countries or regions. In 2012, the per capita GDP of Foshan reached US $14761.17. Therefore, the consumption capacity of Foshan is sufficient to support real estate development and investment, and the citizens have strong spending power. Thirdly, it makes full use of the SWOT analysis method of the project, respectively from the advantage analysis, the inferior position analysis, the opportunity and the challenge of the project, as well as the countermeasure, the opportunity mainly displays in: the market demand is very exuberant, Guangfo City is close to the distance between Guangzhou and Foshan, and the housing prices in Foshan are still relatively low in Guangzhou. Therefore, a large proportion of buyers will go to Foshan to buy property; the main threat is that there are too many large real estate development enterprises entering the Foshan market. Market competition is very fierce, the main measures are product differentiation and rapid capture of market heights. Based on the detailed analysis of the relevant parameters of this business plan, it is concluded that the CQ Foshan project developed by CQ Group has the advantages of high investment income, short operation period and controllable risk, and the investment is feasible.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

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