本文關(guān)鍵詞： 房地產(chǎn)開發(fā) 可行性研究 商業(yè)地產(chǎn) 項目管理 風(fēng)險管控　出處：《吉林大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著2004年我國房地產(chǎn)業(yè)進入全新發(fā)展時期，全國上下也對此行業(yè)爆棚式的發(fā)展引發(fā)了巨大的爭議。因此自2010年以來，房地產(chǎn)開始進行緊縮型調(diào)控，四月十七日頒布《國務(wù)院關(guān)于堅決遏制部分城市房價過快上漲的通知》，調(diào)控力度史無前例。2011年以來，隨著地產(chǎn)格局的更替和政策的調(diào)整，住宅地產(chǎn)發(fā)展開始趨緩，而商業(yè)地產(chǎn)市場儼然進入到了黃金發(fā)展期。2011年全年，辦公樓和商業(yè)營業(yè)用房銷售額同比增長率分別高達(dá)16.1%和23.7%。二零一一年七月二十日，中國銀監(jiān)會強調(diào)商業(yè)地產(chǎn)抵押貸款的風(fēng)險，并首次提出對商業(yè)地產(chǎn)抵押貸款的具體要求，，表明我國已經(jīng)開始關(guān)注商業(yè)房地產(chǎn)領(lǐng)域的過熱跡象，但我國商業(yè)地產(chǎn)市場仍有很大空間和潛力。目前房地產(chǎn)市場在一線城市已經(jīng)開始趨于飽和狀態(tài)，未來商業(yè)地產(chǎn)開發(fā)必將轉(zhuǎn)向二、三線城市。 本文的研究目的主要是為了對房地產(chǎn)開發(fā)項目進行計劃管理，能使項目的開發(fā)建設(shè)有計劃、按順序有條不紊地展開。通過對于項目可行性研究分析得出通過使用一個動態(tài)計劃管理，盡量使項目有序地，低風(fēng)險地達(dá)到預(yù)期總目標(biāo)。通過對開發(fā)項目投資環(huán)境及市場分析有助于提高房地產(chǎn)開發(fā)商對房地產(chǎn)項目開發(fā)前風(fēng)險識別的能力。房地產(chǎn)開發(fā)是一個動態(tài)的過程，適應(yīng)現(xiàn)時房地產(chǎn)開發(fā)市場的不確定性環(huán)境，以保證房地產(chǎn)項目的成功是非常重要的。對于同類型開發(fā)項目的分析研究有助于了解同類型房地產(chǎn)開發(fā)項目開發(fā)時遇到的各種情況與目前的運營狀態(tài)，保障房地產(chǎn)項目管理的正確性，正確選擇差異化，地區(qū)適宜化的項目規(guī)劃，保障開發(fā)項目的順利實現(xiàn)。對于周邊項目的分析研究能夠有依據(jù)性的分析周邊土地供應(yīng)情況、地價情況與新建項目的構(gòu)成情況，了解近年內(nèi)周邊人口數(shù)量、人群等情況，更好的幫助一個項目的可持續(xù)發(fā)展定位與運營。通過以上分析與研究，對于現(xiàn)有項目進行分析評價以及初步定位，估測項目的經(jīng)濟效益與風(fēng)險程度，盡早的做出可行性分析與建議。通過這樣的一種形式，更好的保證企業(yè)的生存和穩(wěn)定經(jīng)營，達(dá)到提高開發(fā)項目的經(jīng)濟效益的目標(biāo)。本文通過對于以上幾個方面的分析和研究最終給出該項目的可行性與風(fēng)險防控建議，保障該項目運行中的穩(wěn)定性，提高該項目達(dá)到預(yù)期目標(biāo)的可能性。
[Abstract]:In 2004, China's real estate industry entered a new period of development, the whole country has also caused a huge controversy over the development of this industry, so since 2010, the real estate industry began to tighten control. In April 17th, the State Council issued the Circular of the State Council on firmly curbing the excessive rise in housing prices in some cities. The intensity of regulation and control is unprecedented. Since 2011, with the replacement of the real estate structure and the adjustment of policies, the development of residential real estate has begun to slow down. The commercial real estate market has entered a golden development period. In 2011, sales of office buildings and commercial premises increased by 16.1% and 23.7respectively from a year earlier. In July 20th 2011, The China Banking Regulatory Commission has stressed the risk of commercial real estate mortgage loans and put forward for the first time specific requirements for commercial real estate mortgage loans, indicating that China has begun to pay attention to signs of overheating in the commercial real estate sector. But the commercial real estate market of our country still has great space and potential.At present, the real estate market has begun to be saturated in the first-tier cities, and the development of commercial real estate in the future will turn to the second-and third-tier cities. The purpose of this paper is mainly to plan and manage the real estate development projects, so that the development and construction of the projects can be planned. By analyzing the feasibility of the project, it is concluded that by using a dynamic plan management, the project can be managed in an orderly manner as far as possible. The investment environment and market analysis of the development project can help to improve the ability of the real estate developer to identify the risk before the development of the real estate project. The real estate development is a dynamic process. Adapting to the uncertain environment of the current real estate development market, It is very important to ensure the success of real estate projects. The analysis and research on the same type of development projects is helpful to understand the various situations encountered in the development of the same kind of real estate development projects and the current operational status. Ensuring the correctness of real estate project management, correctly choosing the project planning of differentiation and regionalization, and ensuring the smooth realization of the development project. The situation of land price and the composition of new projects, understand the surrounding population, crowd and so on in recent years, better help a project's sustainable development positioning and operation. Through the above analysis and research, To analyze, evaluate and position the existing projects, estimate the economic benefits and risk of the projects, and make feasibility analysis and suggestions as soon as possible. Through such a form, we can better ensure the survival and stable operation of the enterprises. Through the analysis and study of the above aspects, the feasibility and risk prevention and control suggestions of the project are finally given to ensure the stability of the project in operation. Improve the project's chances of achieving its desired goals.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

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