A網(wǎng)店電子商務(wù)平臺選擇研究
發(fā)布時間：2019-05-14 04:09
【摘要】：隨著網(wǎng)絡(luò)技術(shù)的發(fā)展和經(jīng)濟全球化速度的加快,電子商務(wù)取得了蓬勃的發(fā)展,網(wǎng)站的數(shù)目不斷增多,網(wǎng)站的類型也不斷增加。電子商務(wù)的巨大商機和自身的獨特優(yōu)勢，吸引了越來越多的網(wǎng)民開店，與此對應(yīng)的是電子商務(wù)平臺的日益增長，網(wǎng)民可以選擇的電子商務(wù)平臺類型和范圍也越來越多。這樣，如何選擇平臺開店將是一個重要課題。本文選取了A網(wǎng)店為研究對象進行電子商務(wù)平臺選擇的研究。希望能夠通過對A網(wǎng)店電子商務(wù)平臺選擇研究，對網(wǎng)絡(luò)創(chuàng)業(yè)者進行平臺選擇時能有所建議和幫助。 本文力求從系統(tǒng)性與全局性的角度出發(fā)，采用理論與實證研究相結(jié)合的方法，對電子商務(wù)平臺選擇進行研究。首先，介紹了研究背景、研究意義，提出研究方法與內(nèi)容；然后，，通過對A網(wǎng)店創(chuàng)業(yè)現(xiàn)狀及問題的分析，創(chuàng)建了A網(wǎng)店電子商務(wù)平臺選擇模型；最后運用綜合評價的研究方法，構(gòu)建評價指標(biāo)體系，建立起電子商務(wù)平臺選擇的模型。首先A網(wǎng)店根據(jù)平臺商品的屬性和自己的實際需求對平臺進行初選,剔除不滿足條件的平臺,采用SWOT分析法得出結(jié)論;然后根據(jù)分析影響電子商務(wù)平臺選擇的原則、影響因素及調(diào)查結(jié)果，得出的十個重要評價指標(biāo)進一步選擇,再次剔除不滿足條件的平臺,最后A網(wǎng)店選取了兩家O2O模式電子商務(wù)平臺——“惠眾生”和“同城購”作為備選的電子商務(wù)平臺。本文的網(wǎng)站評價指標(biāo)體系可分為三個層次，第一層次是電子商務(wù)網(wǎng)站的總水平，它是通過網(wǎng)站建設(shè)、網(wǎng)站應(yīng)用兩個方面，加權(quán)后給出電子商務(wù)網(wǎng)站總的評價。第二層次是根據(jù)電子商務(wù)網(wǎng)站建設(shè)、應(yīng)用所涉及的核心因素，把兩個一級指標(biāo)分為四個核心因素子系統(tǒng)，包括網(wǎng)站的功能評價指標(biāo)、內(nèi)容評價指標(biāo)、運行狀況評價和網(wǎng)站的評價質(zhì)量。第三層次是在四個二級指標(biāo)基礎(chǔ)上進一步分解，組成十個三級指標(biāo)，分別是平臺特征、功能數(shù)量、安全技術(shù)、可操作性、訪問率、信息更新率、電子商務(wù)交易率、信用評價、對客戶滿意度提升作用和對企業(yè)滿意度提升作用。運用以上指標(biāo)建立評估模型最終為選出“惠眾生”為A網(wǎng)店最為合適的電子商務(wù)平臺。通過這套評價指標(biāo)體系建立起來的第三方電子商務(wù)平臺選擇模型，第三方電子商務(wù)平臺服務(wù)提供商可以充分認(rèn)識自身平臺的優(yōu)缺點所在，為提升平臺綜合競爭力制定正確的方案；廣大中小企業(yè)用戶則可以運用選擇模型對電子商務(wù)平臺整體實力進行測評，選擇適合自身發(fā)展需要的平臺。本文嘗試著做的一些指標(biāo)體系和選擇模型方面的研究，意在建立一套科學(xué)的、較為有效的適合第三方電子商務(wù)平臺選擇的模型，以期對平臺經(jīng)營者提升競爭力和中小企業(yè)用戶進行平臺選擇能有所幫助。
[Abstract]:With the development of network technology and the acceleration of economic globalization, electronic commerce has made vigorous development, the number of websites is increasing, and the types of websites are also increasing. The huge business opportunities and their own unique advantages of electronic commerce have attracted more and more netizens to open stores, corresponding to the increasing number of e-commerce platforms, and the types and scope of e-commerce platforms that netizens can choose from. In this way, how to choose the platform to open a store will be an important topic. In this paper, A online store is selected as the research object to select e-commerce platform. Hope to be able to A online store e-commerce platform selection research, network entrepreneurs to choose the platform can have some suggestions and help. From the point of view of systematicness and comprehensiveness, this paper tries to study the choice of e-commerce platform by combining theoretical and empirical research. First of all, this paper introduces the research background, research significance, and puts forward the research methods and contents. Then, through the analysis of the current situation and problems of A online store entrepreneurship, the selection model of A online store e-commerce platform is established. Finally, using the research method of comprehensive evaluation, the evaluation index system is constructed, and the model of e-commerce platform selection is established. First of all, according to the attributes of the platform goods and their own actual needs, the A online store makes the primary selection of the platform, eliminates the platform that does not meet the conditions, and draws a conclusion by using SWOT analysis method. Then, according to the analysis of the principles, influencing factors and survey results that affect the choice of e-commerce platform, the ten important evaluation indexes are further selected, and the platform that does not meet the conditions is eliminated again. Finally, two O2O e-commerce platforms, "Huizheng" and "same city purchase", are selected as alternative e-commerce platforms. The evaluation index system of this paper can be divided into three levels. The first level is the total level of e-commerce website. It is through the construction of the website and the application of the website. After weighting, the overall evaluation of the e-commerce website is given. The second level is that according to the core factors involved in the construction of e-commerce website and the application of the core factors, the two first-level indicators are divided into four core factor subsystems, including the functional evaluation index and content evaluation index of the website. Performance evaluation and website evaluation quality. The third level is further decomposed on the basis of four secondary indicators to form ten third-level indicators, namely, platform characteristics, functional quantity, security technology, maneuverability, access rate, information update rate, e-commerce transaction rate, credit evaluation. Improve customer satisfaction and enterprise satisfaction. The evaluation model is established by using the above indexes to select "Huizheng" as the most suitable e-commerce platform for A online store. Through the third-party e-commerce platform selection model established by this evaluation index system, the third-party e-commerce platform service provider can fully understand the advantages and disadvantages of their own platform. To formulate the correct plan to enhance the comprehensive competitiveness of the platform; The majority of small and medium-sized enterprise users can use the selection model to evaluate the overall strength of e-commerce platform and choose the platform suitable for their own development needs. This paper attempts to do some research on index system and selection model, in order to establish a set of scientific and more effective models suitable for the choice of third-party e-commerce platform. In order to enhance the competitiveness of platform operators and small and medium-sized enterprise users to choose the platform can be helpful.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F724.6
本文編號：2476425
[Abstract]:With the development of network technology and the acceleration of economic globalization, electronic commerce has made vigorous development, the number of websites is increasing, and the types of websites are also increasing. The huge business opportunities and their own unique advantages of electronic commerce have attracted more and more netizens to open stores, corresponding to the increasing number of e-commerce platforms, and the types and scope of e-commerce platforms that netizens can choose from. In this way, how to choose the platform to open a store will be an important topic. In this paper, A online store is selected as the research object to select e-commerce platform. Hope to be able to A online store e-commerce platform selection research, network entrepreneurs to choose the platform can have some suggestions and help. From the point of view of systematicness and comprehensiveness, this paper tries to study the choice of e-commerce platform by combining theoretical and empirical research. First of all, this paper introduces the research background, research significance, and puts forward the research methods and contents. Then, through the analysis of the current situation and problems of A online store entrepreneurship, the selection model of A online store e-commerce platform is established. Finally, using the research method of comprehensive evaluation, the evaluation index system is constructed, and the model of e-commerce platform selection is established. First of all, according to the attributes of the platform goods and their own actual needs, the A online store makes the primary selection of the platform, eliminates the platform that does not meet the conditions, and draws a conclusion by using SWOT analysis method. Then, according to the analysis of the principles, influencing factors and survey results that affect the choice of e-commerce platform, the ten important evaluation indexes are further selected, and the platform that does not meet the conditions is eliminated again. Finally, two O2O e-commerce platforms, "Huizheng" and "same city purchase", are selected as alternative e-commerce platforms. The evaluation index system of this paper can be divided into three levels. The first level is the total level of e-commerce website. It is through the construction of the website and the application of the website. After weighting, the overall evaluation of the e-commerce website is given. The second level is that according to the core factors involved in the construction of e-commerce website and the application of the core factors, the two first-level indicators are divided into four core factor subsystems, including the functional evaluation index and content evaluation index of the website. Performance evaluation and website evaluation quality. The third level is further decomposed on the basis of four secondary indicators to form ten third-level indicators, namely, platform characteristics, functional quantity, security technology, maneuverability, access rate, information update rate, e-commerce transaction rate, credit evaluation. Improve customer satisfaction and enterprise satisfaction. The evaluation model is established by using the above indexes to select "Huizheng" as the most suitable e-commerce platform for A online store. Through the third-party e-commerce platform selection model established by this evaluation index system, the third-party e-commerce platform service provider can fully understand the advantages and disadvantages of their own platform. To formulate the correct plan to enhance the comprehensive competitiveness of the platform; The majority of small and medium-sized enterprise users can use the selection model to evaluate the overall strength of e-commerce platform and choose the platform suitable for their own development needs. This paper attempts to do some research on index system and selection model, in order to establish a set of scientific and more effective models suitable for the choice of third-party e-commerce platform. In order to enhance the competitiveness of platform operators and small and medium-sized enterprise users to choose the platform can be helpful.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F724.6
【參考文獻】
相關(guān)期刊論文 前10條
1 鄭貴榮;;服務(wù)質(zhì)量的模糊綜合評價研究[J];北京機械工業(yè)學(xué)院學(xué)報;1998年03期
2 李卉,魯世平;電子商務(wù)消費者權(quán)益保護問題初探[J];財經(jīng)問題研究;2005年03期
3 郭國慶,孟捷;論消費者忠誠與理性的均衡[J];財貿(mào)經(jīng)濟;2004年11期
4 李燕;;對我國中小企業(yè)開展B2B電子商務(wù)的幾點思考[J];福建論壇(社科教育版);2007年02期
5 姜奇平;;O2O商業(yè)模式剖析[J];互聯(lián)網(wǎng)周刊;2011年19期
6 王穎,王方華;企業(yè)多渠道營銷網(wǎng)絡(luò)的沖突與治理[J];價格理論與實踐;2005年08期
7 楊曉梅;;技術(shù)接受模型在中國C2C電子商務(wù)網(wǎng)站中的研究[J];情報科學(xué);2009年02期
8 程剛;;近年我國企業(yè)網(wǎng)站評價研究綜述[J];情報探索;2010年12期
9 婁策群;劉英;;第三方電子商務(wù)平臺的應(yīng)用現(xiàn)狀及利用策略[J];圖書情報工作;2010年14期
10 李蹊;;基于鏈接分析的我國主要團購網(wǎng)站影響力評價研究[J];情報探索;2012年12期
本文編號：2476425
本文鏈接：http://www.sikaile.net/jingjilunwen/dianzishangwulunwen/2476425.html
最近更新
教材專著
