基于O2O模式的T公司產(chǎn)品升級及模式創(chuàng)新研究
發(fā)布時間：2019-04-27 18:40
【摘要】：隨著電子商務在國內(nèi)市場的迅猛發(fā)展,國內(nèi)電子商務市場政策制度環(huán)境的不斷完善,電子商務涉及的社會領(lǐng)域不斷延伸以及電子商務物流服務、支付手段、電子商務平臺、移動客戶端等的發(fā)展,新的電子商務模式不斷出現(xiàn)并完善。中國餐飲業(yè)巨大的線下市場規(guī)模,為餐飲市場O2O模式發(fā)展的前景提供了廣闊實體資源保障。但是O2O餐飲業(yè)在快速發(fā)展的同時,也面臨著餐飲商戶傳統(tǒng)的線下業(yè)務和線上業(yè)務管理數(shù)據(jù)不同步無法形成數(shù)據(jù)閉環(huán)的問題。本文以T電子科技公司為研究對象,采用引用文獻索引法、實證分析、行動研究法相結(jié)合;對比論證;列事實、擺依據(jù);理論和實踐相結(jié)合等研究方法,對T公司落后的商業(yè)模式,單一的產(chǎn)品形態(tài)等一系列問題展開的相關(guān)的研究,并提出相應的建議和對策。本文共分為5個部分,第一部分為緒論,主要選題的背景和現(xiàn)實意義,對研究對象的簡要介紹,并且對本文的研究方法和論文的框架結(jié)構(gòu)做了扼要的描述;第二部分為O2O商業(yè)模式下餐飲管理理論概述,主要對餐飲O2O模式和餐飲信息化管理系統(tǒng)及其構(gòu)成的相關(guān)理論概念做了相關(guān)的介紹和解析;第三部分為O2O模式下我國餐飲信息化行業(yè)分析,主要對我國餐飲O2O模式的發(fā)展現(xiàn)狀做了分析和介紹,以及對現(xiàn)有的餐飲信息化管理現(xiàn)狀和存在的問題進行了剖析;第四部分為T公司的發(fā)展現(xiàn)狀及存在的問題,主要針對本文的研究對象T公司的現(xiàn)狀做了詳細的介紹并且詳細分析了T公司在產(chǎn)品及模式、營銷策略、技術(shù)儲備、經(jīng)營資金等方面的問題,并對提出了基于產(chǎn)品升級模式創(chuàng)新的SWOT分析;第五部分為T公司產(chǎn)品升級及模式創(chuàng)新對策分析,主要針對前文提出的關(guān)于T公司相應發(fā)展問題提出了解決對策。
[Abstract]:With the rapid development of e-commerce in the domestic market, the continuous improvement of the policy and system environment of the domestic e-commerce market, the continuous extension of the social fields involved in e-commerce, and the logistics services, payment means and e-commerce platform of e-commerce, With the development of mobile client, new e-commerce models appear and perfect. The huge offline market scale of Chinese catering industry provides a broad physical resource guarantee for the development of O2O model in catering market. However, with the rapid development of O2O catering industry, it is also faced with the problem that the traditional offline business and on-line business management data are not synchronized to form a closed-loop data. This article regards T electronic science and technology company as the research object, adopts the citation literature index method, the positive analysis, the action research method to combine; the contrast demonstration; lists the fact, the pendulum basis; Combining theory and practice, this paper studies a series of problems, such as backward business model and single product form of T Company, and puts forward corresponding suggestions and countermeasures. This paper is divided into five parts, the first part is the introduction, the background and practical significance of the main topics, a brief introduction to the object of the study, and the research methods and the framework of the paper are described briefly; The second part is an overview of catering management theory under O2O business model, which mainly introduces and analyzes the related theoretical concepts of catering O2O mode, catering information management system and its composition. The third part is the analysis of the catering information industry in our country under the O2O mode, which mainly analyzes and introduces the present situation of the development of the O2O mode in our country, as well as the present situation and the existing problems of the information management of the catering industry. The fourth part is the development of T company and the existing problems, mainly aiming at the research object of this paper, the present situation of T company is introduced in detail, and the product and model, marketing strategy, technology reserve of T company are analyzed in detail. Management funds and other issues, and put forward a product upgrade model based on the innovation of SWOT analysis; The fifth part is the analysis of the product upgrade and mode innovation countermeasure of T company, mainly aiming at the corresponding development problem of T company put forward the solution countermeasure.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F724.6;F719.3
本文編號：2467222
[Abstract]:With the rapid development of e-commerce in the domestic market, the continuous improvement of the policy and system environment of the domestic e-commerce market, the continuous extension of the social fields involved in e-commerce, and the logistics services, payment means and e-commerce platform of e-commerce, With the development of mobile client, new e-commerce models appear and perfect. The huge offline market scale of Chinese catering industry provides a broad physical resource guarantee for the development of O2O model in catering market. However, with the rapid development of O2O catering industry, it is also faced with the problem that the traditional offline business and on-line business management data are not synchronized to form a closed-loop data. This article regards T electronic science and technology company as the research object, adopts the citation literature index method, the positive analysis, the action research method to combine; the contrast demonstration; lists the fact, the pendulum basis; Combining theory and practice, this paper studies a series of problems, such as backward business model and single product form of T Company, and puts forward corresponding suggestions and countermeasures. This paper is divided into five parts, the first part is the introduction, the background and practical significance of the main topics, a brief introduction to the object of the study, and the research methods and the framework of the paper are described briefly; The second part is an overview of catering management theory under O2O business model, which mainly introduces and analyzes the related theoretical concepts of catering O2O mode, catering information management system and its composition. The third part is the analysis of the catering information industry in our country under the O2O mode, which mainly analyzes and introduces the present situation of the development of the O2O mode in our country, as well as the present situation and the existing problems of the information management of the catering industry. The fourth part is the development of T company and the existing problems, mainly aiming at the research object of this paper, the present situation of T company is introduced in detail, and the product and model, marketing strategy, technology reserve of T company are analyzed in detail. Management funds and other issues, and put forward a product upgrade model based on the innovation of SWOT analysis; The fifth part is the analysis of the product upgrade and mode innovation countermeasure of T company, mainly aiming at the corresponding development problem of T company put forward the solution countermeasure.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F724.6;F719.3
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，本文編號：2467222
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