【摘要】：跨境電子商務(wù)作為電子商務(wù)的重要組成部分近年來一直在爆發(fā)式增長(zhǎng),交易規(guī)模不斷擴(kuò)大、交易模式不斷創(chuàng)新。然而在跨境電子商務(wù)高速發(fā)展的同時(shí),跨境電子商務(wù)信任危機(jī)的廣泛存在,對(duì)跨境電子商務(wù)市場(chǎng)的發(fā)展產(chǎn)生了巨大的危害。成為跨境電子商務(wù)高速發(fā)展的瓶頸。因此,要想促進(jìn)跨境電子商務(wù)的發(fā)展,探討信任問題存在的根源,探索出有效的交易信任體系有重要的意義�？缇畴娮由虅�(wù)理論和實(shí)踐的不斷創(chuàng)新導(dǎo)致了跨境電子商務(wù)信任機(jī)制的產(chǎn)生,這種機(jī)制保障了不同國(guó)家或地區(qū)相關(guān)利益主體間在互聯(lián)網(wǎng)交易中的利益和信息安全。它與傳統(tǒng)實(shí)體市場(chǎng)有著很大的不同,這使影響在線交易的因素變得更加多元化。本文通過分析跨境電子商務(wù)市場(chǎng)商務(wù)活動(dòng)特點(diǎn),以及在線交易行為特點(diǎn)的基礎(chǔ)上,簡(jiǎn)化并概括出了跨境電子商務(wù)的四個(gè)重要參與者。這是研究跨境電子商務(wù)信任機(jī)制的基礎(chǔ)。文章以經(jīng)濟(jì)學(xué)的視角,對(duì)跨境電子商務(wù)交易雙方之間信任形成的作用機(jī)理進(jìn)行了探討,其基本內(nèi)容是分析跨境電子商務(wù)交易中,買賣雙方等主體間的相互作用和影響及其由此而形成虛擬市場(chǎng)信任的機(jī)理。本文在第五章求解了四種博弈:買賣方的博弈、只有第三方信任中介的博弈、只有政府參與的博弈、有第三方信任中介和政府參與的博弈。通過對(duì)四種信任機(jī)制的分析,本文認(rèn)為政府和第三方中介的參與可以有效提高跨境電子商務(wù)市場(chǎng)交易者的信任關(guān)系。政府應(yīng)該加強(qiáng)立法工作以適應(yīng)跨境電子商務(wù)市場(chǎng)的快速發(fā)展,政府間的相互配合、政府與第三方信任機(jī)制的相互配合可以有效提高市場(chǎng)效率。
[Abstract]:As an important part of electronic commerce, cross-border electronic commerce has been exploding in recent years, the scale of transactions has been expanding, and the trading model is constantly innovating. However, with the rapid development of cross-border e-commerce, the widespread crisis of trust in cross-border e-commerce has caused great harm to the development of cross-border e-commerce market. It has become the bottleneck of high-speed development of cross-border electronic commerce. Therefore, in order to promote the development of cross-border electronic commerce, it is of great significance to explore the root causes of trust problems and to explore an effective transaction trust system. The continuous innovation of cross-border electronic commerce theory and practice leads to the emergence of cross-border electronic commerce trust mechanism, which ensures the interests and information security among relevant stakeholders in different countries or regions in Internet transactions. It is very different from the traditional physical market, which makes the factors affecting online trading more diversified. Based on the analysis of the characteristics of business activities in cross-border e-commerce market and the characteristics of online transactions, this paper simplifies and generalizes four important participants in cross-border e-commerce. This is the basis of studying the trust mechanism of cross-border e-commerce. From the perspective of economics, this paper probes into the mechanism of the formation of trust between the two parties in cross-border e-commerce transactions, and its basic content is to analyze the formation of trust in cross-border e-commerce transactions. The interaction and influence between buyer and seller and the mechanism of virtual market trust. In the fifth chapter, we solve four kinds of games: the game of the buyer and seller, the game of the trust intermediary of the third party, the game of the government only, the game of the third party trust intermediary and the game of the government participation. Through the analysis of four trust mechanisms, this paper argues that the participation of government and third party intermediaries can effectively improve the trust relationship of cross-border e-commerce market traders. The government should strengthen the legislative work to adapt to the rapid development of cross-border e-commerce market. The mutual cooperation between governments and third party trust mechanism can effectively improve the efficiency of the market.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.6;F125

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張麗娟;;跨境電子商務(wù)客戶體驗(yàn)影響因素實(shí)證分析——消費(fèi)者特征角度[J];國(guó)際商務(wù)(對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)學(xué)報(bào));2015年03期

2 李瑞芬;;跨境電子商務(wù)物流配送現(xiàn)狀及發(fā)展趨勢(shì)分析[J];價(jià)值工程;2015年14期

3 李彬;史宇鵬;劉彥兵;;外部風(fēng)險(xiǎn)與社會(huì)信任:來自信任博弈實(shí)驗(yàn)的證據(jù)[J];世界經(jīng)濟(jì);2015年04期

4 韓國(guó)威;;高職外貿(mào)專業(yè)發(fā)展跨境電子商務(wù)專業(yè)方向的可行性分析——以長(zhǎng)江職業(yè)學(xué)院為例[J];湖北成人教育學(xué)院學(xué)報(bào);2015年02期

5 金麗靜;;淺析政府利好政策對(duì)義烏中小企業(yè)發(fā)展跨境電子商務(wù)的影響[J];經(jīng)濟(jì)研究導(dǎo)刊;2015年09期

6 劉洋;熊超;許昊;劉楠;;跨境電子商務(wù)的安全問題和監(jiān)管建議[J];中國(guó)商貿(mào);2014年32期

7 楊麗敬;;基于跨境電子商務(wù)發(fā)展模式的分析[J];齊魯工業(yè)大學(xué)學(xué)報(bào)(自然科學(xué)版);2014年04期

8 李哲;趙偉;;信用交易與通貨膨脹的福利損失——基于貨幣搜尋理論的視角[J];經(jīng)濟(jì)研究;2014年10期

9 來有為;王開前;;中國(guó)跨境電子商務(wù)發(fā)展形態(tài)、障礙性因素及其下一步[J];改革;2014年05期

10 李恒;吳維庫;朱倩;;美國(guó)電子商務(wù)稅收政策及博弈行為對(duì)我國(guó)的啟示[J];稅務(wù)研究;2014年02期

相關(guān)碩士學(xué)位論文 前1條

1 單丹丹;基于Agent-Swarm仿真的跨境電子商務(wù)交易信用優(yōu)化研究[D];浙江大學(xué);2014年

，

本文編號(hào)：2382687