【摘要】：電子商務具有及時、準確把握需求,并以需求拉動供給側改革的先天優(yōu)勢。本文從電子商務在企業(yè)供應鏈中的應用視角出發(fā),提出利用電子商務獲取需求,變需求為供給的拉動式供給側改革思路。在此思路下,按照實現(xiàn)方式的不同,提出微觀的用戶參與模式、電商參與模式,中觀的產(chǎn)業(yè)鏈整合模式,宏觀的供求信息整合模式,并結合案例分析了每種模式的內(nèi)涵。
[Abstract]:E-commerce has the innate advantage of timely, accurate grasp of demand, and demand-driven supply-side reform. From the perspective of the application of electronic commerce in the enterprise supply chain, this paper puts forward the idea of making use of electronic commerce to obtain demand and change demand into supply. In this way, according to the different ways of implementation, this paper puts forward the micro user participation model, the e-commerce participation model, the meso industrial chain integration model, the macro supply and demand information integration model, and analyzes the connotation of each model with a case study.
【作者單位】： 重慶郵電大學移通學院;中國政協(xié)雜志社;
【分類號】：F121;F724.6
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本文編號：2299031