【摘要】：B2B電子商務(wù)是當前最具有發(fā)展?jié)摿Φ碾娮由虅?wù)模式,隨著電子商務(wù)逐漸被企業(yè)的重視,會有更多的B2B電子商務(wù)平臺出現(xiàn)。目前,全球化工運輸方面主要采用罐式集裝箱物流,這也是我國化工運輸行業(yè)的發(fā)展趨勢。同時,我國已經(jīng)成為全球罐箱生產(chǎn)的基地之一,所以我國將來定會成為世界罐箱市場的主要組成部分。但我國,當前還沒有與罐箱相關(guān)的B2B平臺,這大大阻礙了罐箱行業(yè)的發(fā)展,所以如何結(jié)合B2B電子商務(wù)技術(shù)構(gòu)建罐箱信息平臺,實現(xiàn)供需雙方信息共享,實現(xiàn)罐箱物流交易等問題,都成為該行業(yè)當面要解決的問題。本文以構(gòu)建罐箱信息平臺為研究對象,通過對罐箱物流信息平臺目標市場需求方、供給方的分析,總結(jié)出該行業(yè)的市場特征;然后確定罐箱物流信息平臺的經(jīng)營目標、盈利模式、營銷策略等內(nèi)容,同時站在財務(wù)角度進行相關(guān)分析。最后本文還對平臺開發(fā)的可行技術(shù)、開發(fā)重點階段以及開發(fā)模塊進行分析。通過本文的研究,目的是希望能夠提升化工罐的利用率,調(diào)查化工罐當前目標市場的供需信息,科學的制定出平臺經(jīng)營目標,確定出平臺運營方案。本文的研究對如何提升化工罐的使用率有指導意義,同時對其他相關(guān)行業(yè)也具有一定的借鑒意義。
[Abstract]:B2B e-commerce is the most potential e-commerce model at present. With the attention of enterprises, more B2B e-commerce platforms will appear. At present, tank container logistics is mainly used in global chemical transportation, which is also the development trend of chemical transportation industry in China. At the same time, China has become one of the bases of tank production in the world, so China will certainly become the main part of the world can container market. But in our country, there is no B2B platform related to can box at present, which greatly hinders the development of can box industry, so how to combine B2B electronic commerce technology to construct can box information platform to realize the information sharing between supply and demand, The realization of container logistics transactions and other issues, have become the industry to solve the problem face-to-face. This paper takes the construction of can box information platform as the research object, through the analysis of the demand side and the supply side of the container logistics information platform, summarizes the market characteristics of this industry, and then determines the management goal of the can box logistics information platform. Profit model, marketing strategy and other content, at the same time stand in the financial angle of related analysis. Finally, this paper analyzes the feasible technology, the key stage and the development module of the platform. Through the research of this paper, the purpose is to improve the utilization rate of chemical tanks, investigate the supply and demand information of the current target market of chemical tanks, scientifically formulate the platform business objectives, and determine the platform operation plan. The research of this paper has guiding significance to how to improve the utilization rate of chemical tanks, and also has certain reference significance to other related industries.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F426.4;F724.6

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