【摘要】：跨境電商作為一種新的國際貿(mào)易模式,需要大量既懂英語又懂國際貿(mào)易的從業(yè)人員,這給《商務英語》帶來了廣闊的發(fā)展空間,但同時也提出了更高的要求,因此課程改革勢在必行。通過課程內(nèi)容的優(yōu)化,教學方式的變革與教學手段的創(chuàng)新,《商務英語》課程必將更好適應跨境電商環(huán)境,培養(yǎng)出更多的符合市場要求的商務及外貿(mào)人才。
[Abstract]:As a new mode of international trade, cross-border e-commerce requires a large number of practitioners who understand both English and international trade. This brings a broad space for development of Business English, but at the same time puts forward higher requirements. Therefore, curriculum reform is imperative. Through the optimization of curriculum contents, the reform of teaching methods and the innovation of teaching methods, the course of Business English will be better adapted to the environment of cross-border e-commerce, and more talents of business and foreign trade who meet the requirements of the market will be trained.
【作者單位】： 蕪湖職業(yè)技術學院應用外語學院;
【基金】：安徽省高等學校省級質(zhì)量工程項目“應用英語專業(yè)綜合改革試點”成果之一,項目編號皖教高【2014】18號2014zy146
【分類號】：H319.3;F7-4
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本文編號：2268356