【摘要】：績(jī)效評(píng)價(jià)，能有效幫助企業(yè)去實(shí)現(xiàn)戰(zhàn)略目標(biāo)與提升員工業(yè)績(jī)，它對(duì)企業(yè)的影響非常深遠(yuǎn)，他既是推動(dòng)企業(yè)在當(dāng)代激烈的競(jìng)爭(zhēng)環(huán)境下高速發(fā)展的機(jī)制保障，也是企業(yè)在自身管理中使用的自我監(jiān)督與自我約束的方法和手段。在當(dāng)代，傳統(tǒng)的績(jī)效評(píng)價(jià)系統(tǒng)已明顯不適應(yīng)新經(jīng)濟(jì)時(shí)代下電子商務(wù)行業(yè)企業(yè)的經(jīng)營管理，企業(yè)迫切需要隨著市場(chǎng)環(huán)境的改變而探索出一套適應(yīng)現(xiàn)在環(huán)境背景的績(jī)效評(píng)價(jià)體系。 本論文從企業(yè)管理學(xué)科理論的角度出發(fā)，結(jié)合電子商務(wù)行業(yè)的特點(diǎn)，對(duì)戰(zhàn)略性績(jī)效評(píng)價(jià)系統(tǒng)在該行業(yè)的應(yīng)用進(jìn)行了論證。第一，對(duì)國外績(jī)效評(píng)價(jià)體系的發(fā)展歷程進(jìn)行了分析，同時(shí)也分析了國內(nèi)的傳統(tǒng)績(jī)效評(píng)價(jià)、當(dāng)代績(jī)效評(píng)價(jià)和財(cái)政部等聯(lián)合頒發(fā)的企業(yè)績(jī)效評(píng)價(jià)的三個(gè)階段，從中總結(jié)了各階段存在的優(yōu)點(diǎn)與缺點(diǎn)，為進(jìn)一步研究與構(gòu)建新的企業(yè)績(jī)效評(píng)價(jià)體系提供了重要的理論依據(jù)。第二，通過驗(yàn)證企業(yè)績(jī)效評(píng)價(jià)系統(tǒng)與戰(zhàn)略管理、管理控制、激勵(lì)三大系統(tǒng)存在的非常緊密的聯(lián)系，本論文在交互管理控制和動(dòng)態(tài)式戰(zhàn)略管理的側(cè)面出發(fā)，提出了建立以戰(zhàn)略管理理論依據(jù)的戰(zhàn)略績(jī)效評(píng)價(jià)系統(tǒng)。第三，用平衡計(jì)分卡評(píng)價(jià)方法，構(gòu)建出企業(yè)戰(zhàn)略績(jī)效評(píng)價(jià)體系的整體框架，通過對(duì)公司內(nèi)部績(jī)效與外部績(jī)效兩個(gè)圍度去搭建了企業(yè)戰(zhàn)略績(jī)效評(píng)價(jià)指標(biāo)體系，共分為三層：第一層指標(biāo)設(shè)置了5個(gè)，第二層指標(biāo)設(shè)置了14個(gè)，，第三層指標(biāo)設(shè)置了26個(gè)，并對(duì)每個(gè)層級(jí)的指標(biāo)內(nèi)容進(jìn)行了介紹。第四，以電子商務(wù)行業(yè)重慶企業(yè)軟島科技為實(shí)例，在深入調(diào)研的基礎(chǔ)上，使用平衡記分卡進(jìn)行了戰(zhàn)略性績(jī)效評(píng)價(jià)的實(shí)證研究，從而給出了調(diào)整建議。第五，本論文在最后總結(jié)了本次論文的研究成果與不足，對(duì)未來將要深入再研究的問題拋下了課題。
[Abstract]:Performance evaluation can effectively help enterprises to achieve strategic goals and improve staff performance, it has a very far-reaching impact on enterprises, it is not only the mechanism to promote the rapid development of enterprises in the contemporary competitive environment, It is also the method and means of self-supervision and self-restraint used by enterprises in their own management. In the contemporary era, the traditional performance evaluation system has obviously not adapted to the management of e-commerce enterprises in the new economic era. Enterprises urgently need to explore a set of performance evaluation system adapted to the background of the present environment with the change of the market environment. Based on the theory of enterprise management and the characteristics of e-commerce industry, this paper demonstrates the application of strategic performance evaluation system in this industry. First, the development of foreign performance evaluation system is analyzed. At the same time, it also analyzes the three stages of traditional performance evaluation, contemporary performance evaluation and corporate performance evaluation issued jointly by the Ministry of Finance. The advantages and disadvantages of each stage are summarized, which provides an important theoretical basis for further research and construction of a new enterprise performance evaluation system. Secondly, by verifying the close relationship between enterprise performance evaluation system and strategic management, management control and incentive system, this paper starts from the side of interactive management control and dynamic strategic management. A strategic performance evaluation system based on the theory of strategic management is proposed. Thirdly, using the balanced scorecard evaluation method to construct the overall framework of corporate strategic performance evaluation system, through the internal performance and external performance to build the corporate strategic performance evaluation index system. It is divided into three levels: the first layer has 5 indicators, the second layer has 14 indicators, the third layer has 26 indicators, and the index content of each level is introduced. Fourthly, taking the E-commerce enterprise of Chongqing as an example, the paper makes an empirical study on strategic performance evaluation by using balanced Scorecard on the basis of in-depth investigation, and puts forward some suggestions for adjustment. Finally, this paper summarizes the research results and shortcomings of this paper, leaving behind the subject of further research in the future.
【學(xué)位授予單位】：重慶理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F724.6;F272.92

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