本文選題：電子商務專業(yè)英語　切入點：需求分析　出處：《廣西師范大學》2016年碩士論文

【摘要】：隨著電子計算機與互聯(lián)網(wǎng)技術的迅速發(fā)展和廣泛普及,人們的生活也逐漸發(fā)生了變化。當基于互聯(lián)網(wǎng)技術上的電子商務出現(xiàn)時,更是顛覆了人們生活中的傳統(tǒng)消費模式。在國際經(jīng)濟貿(mào)易的逐步發(fā)展中,電子商務專業(yè)英語作為專門用途英語的分支近年來也在逐步的發(fā)展。為了培養(yǎng)更多的專業(yè)人才,電子商務專業(yè)英語的學科建設特別是電子商務專業(yè)英語的教材建設也十分重要。本文試圖通過Hutchinson Waters和McDonough Shaw教材評估相關理論,并結合Hutchinson Waters的需求分析理論對《電子商務專業(yè)英語》這本教材進行較系統(tǒng)的評估,旨在回答以下幾個問題：(1)電子商務專業(yè)學生對于電子商務專業(yè)英語這門課程的學習需求和目標需求是什么?(2)《電子商務專業(yè)英語》這本教材是否滿足學習者的目標需求和學習需求?如果沒有,存在什么問題?(3)《電子商務專業(yè)英語》這本教材是否滿足《大學英語課程教學要求》中的培養(yǎng)目標?(4)對于這本教材的進一步提高是否有進一步的建議?筆者選取了吉林華橋外國語學院電子商務專業(yè)大三、大四學生為調(diào)查對象,共發(fā)放57份問卷,回收問卷57份,全部有效。并對2名電子商務專業(yè)英語的教師進行了訪談。研究結果包括以下三個方面：1.學生學習電子商務專業(yè)英語的目的主要是為了未來的工作需要,并希望提高英語口語能力。大多數(shù)學生都是主動積極的英語學習者,希望課堂有角色扮演之類的活動幫助自己提高口語交際能力。同時,希望學習更多關于商務信函或傳真的內(nèi)容以提高自己的閱讀能力,更傾向于通過與客戶面對面交流以提高聽說能力,期望學習信函寫作以及合同翻譯以提高寫作翻譯能力等。2.學生對《電子商務專業(yè)英語》教材基本滿意。他們認為這本教材可以滿足他們在讀寫技能方面的需求。但是沒有很好地滿足學生的聽說能力的需求。教材的課后練習部分缺少了相關的實踐性活動和練習。3.不足之處在于《電子商務專業(yè)英語》教材過多的強調(diào)了讀寫方面的內(nèi)容,缺少聽說方面的內(nèi)容,沒有達到《大學英語課程教學要求》的聽說能力的培養(yǎng)目標。
[Abstract]:With the rapid development of computer and Internet technology and popularization, people's life has changed gradually. When e-commerce on Internet technology based, is to subvert the traditional consumption patterns in people's lives. In the progressive development of international economy and trade, English electronic commerce as the ESP branch also in the gradual development in recent years. In order to cultivate more talents, discipline construction of e-commerce professional English textbooks especially e-commerce professional English is also very important. This paper attempts to evaluate the related theory by Hutchinson Waters and McDonough Shaw materials, and combined with the Hutchinson Waters needs analysis theory to evaluate the system of English "> professional e-commerce this textbook, aims to answer the following questions: (1) students majoring in electronic commerce for electronic business What is the professional English course of the target needs and learning needs? (2) < English > e-commerce professional whether this textbook satisfy learners target needs and learning needs? If not, what is the problem? (3) < English > e-commerce professional whether this textbook satisfy "College English curriculum requirements of training target in Quentin? (4) for further improvement of this material is a further suggestion? The author selected Jilin Huaqiao Foreign Languages Institute electronic commerce professional junior, senior for the survey, a total of 57 questionnaires were issued, 57 copies of questionnaires, all effective. And 2 e-commerce professional English teachers interviews were carried out. The results include the following three aspects: the electronic commerce specialized English for the purpose of 1. students is mainly for future work, and hope to improve oral English. Most of the students are Active learners hope classroom role play activities such as help improve their oral communication ability. At the same time, want to learn more about the business letter or fax the content in order to improve their reading ability, more inclined to face to face communication with customers to improve the ability of listening, writing and translation of learning in order to improve the contract the writing ability of the students are satisfied with the.2. translation of business English textbook < > Electronic. They think the textbooks can meet their writing skills in reading needs. But there is no good to meet the students' ability of listening and speaking exercises needs. Part of the book the lack of relevant practical activities and exercises of.3. deficiency is the business English textbook < > e too much emphasis on reading and writing aspects, the lack of that content, did not reach the College English Course " The training goal of the listening and speaking ability of teaching requirements.

【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：H319.3;F7-4

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