本文選題：在線合作平臺(tái)網(wǎng)絡(luò)　切入點(diǎn)：演化升級(jí)　出處：《經(jīng)濟(jì)問題》2017年09期 　論文類型：期刊論文

【摘要】：電子商務(wù)網(wǎng)站作為服務(wù)企業(yè)與用戶的交易平臺(tái)構(gòu)成在線合作平臺(tái)網(wǎng)絡(luò),電子商務(wù)發(fā)展過程中出現(xiàn)的一系列問題可以用在線合作平臺(tái)網(wǎng)絡(luò)理論進(jìn)行治理。在線合作平臺(tái)網(wǎng)絡(luò)的發(fā)展可以分為數(shù)量擴(kuò)張期、質(zhì)量提升期、品牌塑造期三個(gè)階段,通過NETLOGO數(shù)值模擬仿真發(fā)現(xiàn),數(shù)量擴(kuò)張期雖然交易額增長較快但供應(yīng)商企業(yè)的增長較為緩慢,質(zhì)量提升期與品牌塑造期供應(yīng)商企業(yè)的規(guī)模增長較快;用戶收入增長速度較低時(shí),提前布局的企業(yè)虧損較大,維持現(xiàn)狀是供應(yīng)商企業(yè)的上策;外部環(huán)境影響用戶交易意愿降低時(shí),具有品牌優(yōu)勢(shì)的企業(yè)將獲得較快增長。研究結(jié)論進(jìn)一步深化了對(duì)電子商務(wù)網(wǎng)站的理解,同時(shí)為平臺(tái)網(wǎng)絡(luò)相關(guān)的企業(yè)、支持機(jī)構(gòu)的發(fā)展及政府決策提供戰(zhàn)略支持。
[Abstract]:E-commerce website, as a trading platform for enterprises and users, constitutes an online cooperation platform network. A series of problems in the development of electronic commerce can be governed by the theory of online cooperative platform network. The development of online cooperative platform network can be divided into three stages: quantity expansion period, quality promotion period, brand shaping period. Through NETLOGO numerical simulation, it is found that in the period of quantitative expansion, the growth of supplier enterprises is slow, the scale of supplier enterprises increases rapidly in the period of quality improvement and branding, and the growth rate of user income is low. Enterprises with early layout have a large loss, and maintaining the status quo is the best policy for supplier enterprises. When external environment affects users' willingness to trade, The research results further deepen the understanding of e-commerce websites, and provide strategic support for the development of platform and network related enterprises, support organizations and government decisions.
【作者單位】： 山西財(cái)經(jīng)大學(xué)管理科學(xué)與工程學(xué)院;
【基金】：教育部人文社會(huì)科學(xué)規(guī)劃項(xiàng)目“企業(yè)網(wǎng)絡(luò)組織風(fēng)險(xiǎn)及其治理研究”(14YJA630047);教育部人文社會(huì)科學(xué)規(guī)劃項(xiàng)目“企業(yè)網(wǎng)絡(luò)權(quán)利配置及其對(duì)合作行為的影響研究”(16YJA630047) 山西省高校創(chuàng)新團(tuán)隊(duì)支持計(jì)劃項(xiàng)目“組織創(chuàng)新與網(wǎng)絡(luò)智力研究”(OIT)
【分類號(hào)】：F724.6
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本文編號(hào)：1635746