本文關(guān)鍵詞： 移動(dòng)電子商務(wù) 電子商務(wù) 消費(fèi)市場(chǎng)　出處：《華南理工大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：自改革開(kāi)放以來(lái)我國(guó)經(jīng)濟(jì)一直保持高速增長(zhǎng),但近年來(lái)拉動(dòng)經(jīng)濟(jì)增長(zhǎng)的三駕馬車中的投資、進(jìn)出口對(duì)我國(guó)經(jīng)濟(jì)增長(zhǎng)的貢獻(xiàn)率逐年下降,我國(guó)經(jīng)濟(jì)增長(zhǎng)進(jìn)入新常態(tài)。為確保我國(guó)經(jīng)濟(jì)保持中高速的增長(zhǎng),唯有大力發(fā)展內(nèi)需消費(fèi),使消費(fèi)成為我國(guó)經(jīng)濟(jì)增長(zhǎng)的主要?jiǎng)恿�。同時(shí)隨著房地產(chǎn)市場(chǎng)繁榮景氣,傳統(tǒng)商業(yè)的交易成本居高不下,移動(dòng)電子商務(wù)得到了快速發(fā)展。移動(dòng)電子商務(wù)把全國(guó)所有的企業(yè)和居民都納入同一個(gè)市場(chǎng)中。使商品交易成為競(jìng)爭(zhēng)更加激烈的市場(chǎng)。根據(jù)供給需求曲線,需求曲線不變,由于企業(yè)端的成本降低,供給曲線會(huì)向右移動(dòng),在一個(gè)交易量更高、價(jià)格更低的位置達(dá)到均衡,提高了社會(huì)福利。盡管有不同的電子商務(wù)交易平臺(tái),但是對(duì)于企業(yè)和消費(fèi)者來(lái)說(shuō),使用成本基本一樣。移動(dòng)電子商務(wù)使企業(yè)可以直接參與零售終端市場(chǎng),改變了傳統(tǒng)的經(jīng)銷層級(jí),提高了企業(yè)商品周轉(zhuǎn)率,降低了投資成本,提高了投資回報(bào)率。同時(shí),為消費(fèi)者提供了更加實(shí)惠的購(gòu)物機(jī)會(huì)、優(yōu)質(zhì)的商品質(zhì)量和便捷的交易,提高了消費(fèi)者的消費(fèi)傾向,促進(jìn)了我國(guó)消費(fèi)的增長(zhǎng)。本文通過(guò)收集我國(guó)社會(huì)消費(fèi)品零售總額和我國(guó)移動(dòng)互聯(lián)網(wǎng)市場(chǎng)規(guī)模的季度數(shù)據(jù),進(jìn)行平穩(wěn)性分析和格蘭杰因果檢驗(yàn),實(shí)證分析移動(dòng)互聯(lián)網(wǎng)市場(chǎng)規(guī)模是我國(guó)社會(huì)消費(fèi)品零售總額的單向格蘭杰因果關(guān)系。而格蘭杰理論說(shuō)明移動(dòng)電子商務(wù)市場(chǎng)規(guī)模對(duì)我國(guó)消費(fèi)品零售總額有一定的影響。說(shuō)明隨著移動(dòng)互聯(lián)網(wǎng)的發(fā)展,移動(dòng)電子商務(wù)促進(jìn)我國(guó)消費(fèi)的增長(zhǎng)。
[Abstract]:Since the reform and opening up of China's economy has maintained rapid growth, but in recent years to promote economic growth in the three carriages in the investment, import and export of China's economic growth rate decreased year by year, China's economic growth in the new normal. In order to ensure that China's economy has maintained rapid growth, only to develop domestic consumption so, consumption has become a major driving force for China's economic growth. At the same time as the real estate market boom, the high transaction costs of traditional business, mobile e-commerce has been the rapid development of mobile e-commerce. The enterprises and residents across the country in the same market. The commodity trading has become more competitive in the market. According to the the supply and demand curve, demand curve unchanged, due to the business side of the cost is reduced, the supply curve will move to the right, in a higher trading volume, lower prices to balance, improve The social welfare. Despite the different e-commerce trading platform, but for businesses and consumers, the use cost is basically the same. Mobile e-commerce enterprises can directly participate in the retail market, has changed the traditional distribution level, improve the enterprise commodity turnover rate, reduce the cost, improve the rate of return on investment. At the same time. Provide more affordable shopping opportunities for consumers, high-quality product quality and convenient transaction, improve the consumers' propensity to consume, promote China's consumption growth. Through the collection of China's total retail sales of social consumer goods and the market scale of China's mobile Internet quarterly data, stationarity analysis and Grainger causality test the empirical analysis, the mobile Internet market scale is China's total retail sales of social consumer goods one-way causal relationship between Grainger and Grainger theory of mobile electronic business The size of the market has a certain impact on the total retail sales of China's consumer goods. As the development of mobile Internet, mobile e-commerce promotes the growth of consumption in China.

【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F724.6;F126.1

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本文編號(hào)：1534044