發(fā)布時間：2018-02-12 15:27

  本文關鍵詞： 云制造 平臺經濟 協(xié)調博弈 Stackelberg博弈　出處：《天津大學》2016年碩士論文　論文類型：學位論文

【摘要】：互聯網的發(fā)展帶來傳統(tǒng)商業(yè)貿易的變革,電子商務的崛起一方面給傳統(tǒng)行業(yè)帶來沖擊,另一方面改變著零售行業(yè)的供求關系。類似的,在制造業(yè),云制造和工業(yè)4.0的提出也讓傳統(tǒng)制造業(yè)的生產運作方式有了很大改觀。物聯網技術的落實和網絡化制造模式的提出,一方面提高了企業(yè)對供應鏈的管理能力和監(jiān)控力,一方面降低成本并改變了供應商和客戶的原有關系。面對云制造這種制造資源聯網和共享的制造模式,企業(yè)之間的交易關系和決策將變得更加復雜。因此,本文將從經濟學的角度對云制造模式下的企業(yè)行為和決策進行研究,并為平臺的有效運行提出建議。本文一方面研究了企業(yè)加入云制造平臺的門檻問題。在云制造平臺上,企業(yè)之間高度互聯,通過對平臺經濟的特點進行分析,可知,平臺企業(yè)的行為也具有網絡外部性。因此,文章首先從企業(yè)社會網絡的角度出發(fā),研究企業(yè)加入云制造平臺的門檻問題。在研究中,主要考慮企業(yè)所在的供應鏈的伙伴數量對企業(yè)加入云平臺的影響。另一方面,本文對企業(yè)加入云制造平臺后剩余能力共享問題進行了研究。由于平臺上企業(yè)得以進行剩余制造能力共享,部分產品可替代的企業(yè)間原本的競爭關系在云制造模式下可能出現合作與競爭并存。如此一來,企業(yè)和供應鏈的總收益會發(fā)生變化。文章后半部分就企業(yè)加入云制造平臺進行資源共享過程中發(fā)生的變化進行分析,為了便于討論,將平臺上共享的企業(yè)分成制造能力剩余和不足的兩類企業(yè),通過建立有剩余資源一方主導的Stackelberg博弈模型,計算加入平臺與不加入平臺共享時企業(yè)的收益變化。通過研究,發(fā)現企業(yè)加入平臺的門檻,不僅與加入平臺后的收益及加入平臺的成本相關,還與企業(yè)自身所在的供應網絡中伙伴的數量相關;研究結果還發(fā)現,云平臺共享確實可以起到供應鏈利潤優(yōu)化的作用,且云制造平臺對資源配置的優(yōu)化對于不同的行業(yè)市場有不同的改善效果。在方法上,本文主要通過對云制造模式下企業(yè)行為的定性分析,運用協(xié)調博弈和平臺經濟學、微觀經濟學的知識,研究企業(yè)在做平臺參與決策以及合作決策中會遇到的問題以及云制造環(huán)境下企業(yè)決策和收益的變化。為云制造平臺的實際運行,提供改善方向,使平臺在制造資源剩余能力共享上更好的為企業(yè)服務。
[Abstract]:The development of the Internet has brought about the transformation of traditional commerce and trade. The rise of electronic commerce, on the one hand, has impacted the traditional industry, on the other hand, it has changed the relationship between supply and demand in the retail industry. Similarly, in the manufacturing industry, The introduction of cloud manufacturing and industry 4.0 has also greatly changed the production and operation mode of traditional manufacturing industries. The implementation of Internet of things technology and the introduction of networked manufacturing mode have, on the one hand, enhanced enterprises' ability to manage and monitor supply chains. On the one hand, reducing costs and changing the original relationship between suppliers and customers. Facing the manufacturing model of manufacturing resources networking and sharing, the transaction relationship and decision-making between enterprises will become more complicated. In this paper, the behavior and decision of enterprises in cloud manufacturing mode are studied from the point of view of economics, and some suggestions are put forward for the effective operation of the platform. On the one hand, this paper studies the threshold for enterprises to join the cloud manufacturing platform. By analyzing the characteristics of platform economy, we can see that the behavior of platform enterprises also has network externalities. Therefore, the article starts from the angle of enterprise social network. This paper studies the threshold for enterprises to join cloud manufacturing platform. In the study, it mainly considers the effect of the number of partners in the supply chain of the enterprise to join the cloud platform. On the other hand, In this paper, the problem of residual capability sharing after enterprises join the cloud manufacturing platform is studied. In cloud manufacturing mode, cooperation and competition may co-exist among some products that can replace the original competition relationship between enterprises. In this way, The second half of this paper analyzes the changes in the process of enterprises joining the cloud manufacturing platform to share resources, in order to facilitate the discussion, The enterprises shared on the platform are divided into two types of enterprises with surplus manufacturing capacity and insufficient manufacturing capacity. By establishing a Stackelberg game model with surplus resources dominated by one side, the income changes of the enterprises joining the platform and not joining the platform are calculated. It is found that the threshold of joining the platform is not only related to the income and the cost of joining the platform, but also to the number of partners in the supply network in which the enterprise is located. Cloud platform sharing does play a role in optimizing the profit of the supply chain, and the optimization of resource allocation by cloud manufacturing platform has different effects on different industry markets. This paper mainly through the qualitative analysis of the enterprise behavior under the cloud manufacturing mode, using the knowledge of coordination game, platform economics, microeconomics, This paper studies the problems that enterprises will encounter in making platform decision and cooperative decision, and the change of enterprise decision and profit in cloud manufacturing environment. It provides the improvement direction for the actual operation of cloud manufacturing platform. Make the platform in the manufacturing resource surplus ability sharing better for the enterprise service.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F274;F49

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本文編號：1505954