發(fā)布時間：2018-01-31 22:07

  本文關(guān)鍵詞： 肉食品行業(yè) 標(biāo)準(zhǔn)化 互聯(lián)網(wǎng)終端 品牌經(jīng)營　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在未來的競爭中,緊跟時代步伐的肉類企業(yè)將主導(dǎo)市場格局。肉食品行業(yè)雖然屬于傳統(tǒng)行業(yè),但是隨著經(jīng)濟的發(fā)展,人民生活水平的提高以及互聯(lián)網(wǎng)的興起,這一傳統(tǒng)產(chǎn)業(yè)即將面臨著新的格局。肉食品行業(yè)發(fā)展前景廣闊,雙獅肉業(yè)有限公司在順應(yīng)經(jīng)濟發(fā)展的同時,有發(fā)展的契機,也面臨著前所未有的挑戰(zhàn)。肉食品是人民日常生活中必不可少的消費品,肉食品行業(yè)是涉及到國計民生的重點行業(yè)。根據(jù)十三五規(guī)劃預(yù)測,2020年我國肉類需求總量將達(dá)到1億噸,《2016全球糧食政策報告》中指出我國人均肉類消費量約59公斤。吉林省在國內(nèi)即是生豬養(yǎng)殖大省,又是豬肉消耗大省�！都质∈逡�(guī)劃建議》指出“充分發(fā)揮自然條件好、特色資源豐富、人均耕地多、技術(shù)基礎(chǔ)扎實的優(yōu)勢,加快農(nóng)業(yè)規(guī)�；�、機械化、標(biāo)準(zhǔn)化建設(shè)”,“創(chuàng)新消費供給,鼓勵大型零售企業(yè)面向省內(nèi)外拓展業(yè)務(wù)、擴大連鎖經(jīng)營,引進(jìn)知名大型商貿(mào)企業(yè)集團(tuán),支持發(fā)展電子商務(wù),促進(jìn)流通信息化、標(biāo)準(zhǔn)化和集約化。培育消費熱點,擴大移動互聯(lián)網(wǎng)、物聯(lián)網(wǎng)等信息消費”。因此,如何抓住發(fā)展機遇,是雙獅肉業(yè)有限公司目前面臨的前所未有的挑戰(zhàn)。本文從吉林省雙獅肉業(yè)有限公司的經(jīng)營現(xiàn)狀出發(fā),以發(fā)展戰(zhàn)略理論構(gòu)成的理論分析框架為基礎(chǔ),利用文獻(xiàn)分析、PEST分析、五力競爭模型分析、SWOT分析等多種分析方法,對雙獅肉業(yè)有限公司的發(fā)展戰(zhàn)略進(jìn)行研究,對公司發(fā)展做出戰(zhàn)略規(guī)劃并制定實施措施,進(jìn)一步為其它肉類企業(yè)提供可借鑒的經(jīng)驗。本文一共分為五個部分。第一部分時緒論,主要介紹本次選題的研究背景和意義及相關(guān)的理論基礎(chǔ)。第二部分主要是介紹吉林省雙獅肉業(yè)的行業(yè)發(fā)展現(xiàn)狀及公司經(jīng)營發(fā)展現(xiàn)狀、公司的經(jīng)營結(jié)構(gòu)和運行情況,以及公司在經(jīng)營發(fā)展過程中存在的問題。第三部分是對公司的經(jīng)營環(huán)境進(jìn)行分析,包括公司所處的外部經(jīng)營環(huán)境、市場特點、市場變化趨勢,第四部分是根據(jù)公司的內(nèi)外部經(jīng)營環(huán)境及企業(yè)的自身特性,提出公司的發(fā)展戰(zhàn)略目標(biāo),制定公司的發(fā)展戰(zhàn)略規(guī)劃,及具體的戰(zhàn)略發(fā)展實施措施。第五部分是結(jié)論部分,總結(jié)了本文所闡述的雙獅肉業(yè)面臨的問題和企業(yè)采取的針對性的發(fā)展戰(zhàn)略。
[Abstract]:In the future competition, meat enterprises will follow the pace of the times will dominate the market pattern. Although the meat industry belongs to the traditional industry, but with the development of the economy, the improvement of people's living standards and the rise of the Internet. This traditional industry is about to face a new pattern. The meat industry has a broad development prospects, Shuangshi Meat Co., Ltd. in accordance with economic development, at the same time, there are opportunities for development. Meat is an indispensable consumer product in people's daily life. Meat industry is a key industry involving the national economy and the people's livelihood. According to the 13th Five-Year Plan forecast. In 2020, the total meat demand of China will reach 100 million tons, and the per capita meat consumption in China is about 59 kg in the Global Food Policy report 2016. Jilin Province is a big pig breeding province in China. The proposal for the 13th Five-Year Plan of Jilin Province pointed out that "the advantages of good natural conditions, rich characteristic resources, more arable land per capita, solid technical foundation, and speeding up agricultural scale and mechanization" are also a major province of pork consumption. The standardization construction "," the innovation consumer supply, encourages the large-scale retail enterprise to expand the business to the province inside and outside, expands the chain operation, introduces the well-known large-scale commerce enterprise group, supports the development of electronic commerce, promotes the circulation informationization. Standardization and intensification. Cultivate consumption hot spots, expand the mobile Internet, Internet of things and other information consumption ". Therefore, how to seize the opportunities for development. Shuangshi Meat Co., Ltd. is facing an unprecedented challenge at present. This paper starts from the present operating situation of Shuangshi Meat Co., Ltd in Jilin Province, based on the theoretical analysis framework of the development strategy theory. This paper studies the development strategy of Shuangshi Meat Co., Ltd by using the methods of literature analysis, pest analysis and SWOT analysis. To make strategic planning for the development of the company and formulate implementation measures to further provide other meat enterprises with lessons to learn. This paper is divided into five parts. The first part of the introduction. Mainly introduces the research background and significance of this topic and the related theoretical basis. The second part is to introduce the status quo of the industry development and company management development of the double lion meat industry in Jilin Province. The third part is the analysis of the business environment of the company, including the external operating environment and market characteristics of the company. The market change trend, 4th part is according to the company's internal and external management environment and the enterprise's own characteristic, proposes the company's development strategy goal, formulates the company's development strategy plan. Part 5th is the conclusion part, which summarizes the problems faced by Shuangshi meat industry and the targeted development strategy adopted by enterprises.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.82;F272

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 ;東方表——雙獅牌[J];鐘表;2005年S1期

2 章琪鋒;;渚源文武雙獅[J];浙江檔案;2014年01期

3 吳采蓮;;“雙獅”:重鑄“王者風(fēng)范”[J];長三角;2006年10期

4 彭慶保;;雙獅摩托又添新丁[J];摩托車信息;1995年12期

5 李志前;銅陵雷鳴雙獅化工有限責(zé)任公司乳化炸藥生產(chǎn)線建設(shè)工程初步設(shè)計通過了專家評審[J];爆破器材;2004年03期

6 陳與;;其實我是窮光蛋[J];銷售與市場;1997年08期

7 蒙全衛(wèi);;雙獅桐油出口量排名全國第一[J];農(nóng)家之友;2009年01期

8 ;雙獅(張家港)精細(xì)化工有限公司簡介[J];江蘇氯堿;2010年04期

9 ;雙獅(張家港)精細(xì)化工有限公司簡介[J];江蘇氯堿;2013年04期

10 李文光;;修表[J];現(xiàn)代班組;2007年12期

相關(guān)重要報紙文章 前10條

1 雷雨 劉偉;滄煉雙獅躍進(jìn)促翻身[N];中國石化報;2003年

2 劉克宏　周湘益 蔡晴;現(xiàn)代愚公三年硬化盤山路[N];岳陽晚報;2010年

3 江耀獻(xiàn);石雕“雙獅”[N];中國商報;2003年

4 本報駐張家港首席記者 陸曉華 錢建偉;靠節(jié)能減排一年“賺”300萬歐元[N];蘇州日報;2009年

5 張貴興;建陽茶企申請獨立專館[N];閩北日報;2011年

6 記者 查生輝 見習(xí)記者 甘青 通訊員 詹菇英;通城無公害茶葉挺進(jìn)國際市場[N];咸寧日報;2005年

7 雷雨 李燕;滄煉上市存續(xù)雙雙扭虧為盈[N];中國石化報;2003年

8 記者 彭韶 吳景p，

本文編號：1480109