本文關(guān)鍵詞： 庫(kù)存空間有限 庫(kù)存空間分配 促銷(xiāo)訂購(gòu) 滯銷(xiāo)品 暢銷(xiāo)品　出處：《北京交通大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著B(niǎo)2C電子商務(wù)企業(yè)的持續(xù)經(jīng)營(yíng),有限的庫(kù)存空間已無(wú)法存放更多的商品,庫(kù)房不夠用的現(xiàn)象頻繁出現(xiàn)。通過(guò)分析得到,B2C電子商務(wù)企業(yè)庫(kù)房中存放的商品按照其熱銷(xiāo)程度大致可分為三類(lèi),即暢銷(xiāo)品、常銷(xiāo)品和滯銷(xiāo)品。暢銷(xiāo)品是企業(yè)利潤(rùn)的主要源泉,而滯銷(xiāo)品卻是企業(yè)利潤(rùn)增加的瓶頸,如果在有限的庫(kù)存空間中能減少積壓的滯銷(xiāo)品轉(zhuǎn)而存放更多的暢銷(xiāo)品,那么公司的利潤(rùn)將得到大幅度的提升。于是企業(yè)管理人員想到使用促銷(xiāo)的方式來(lái)減少庫(kù)房中難以銷(xiāo)售的滯銷(xiāo)品,從而騰出更多的庫(kù)存空間來(lái)存放容易銷(xiāo)售的暢銷(xiāo)品,達(dá)到提升企業(yè)利潤(rùn)的目的。理論上來(lái)說(shuō),促銷(xiāo)滯銷(xiāo)品可能造成利潤(rùn)減少,訂購(gòu)暢銷(xiāo)品用以銷(xiāo)售能帶來(lái)利潤(rùn)增加,權(quán)衡二者是有可能為企業(yè)帶來(lái)收益的,然而當(dāng)選擇促銷(xiāo)和訂購(gòu)的商品以及騰出的空間大小不合理時(shí)可能出現(xiàn)利潤(rùn)損失大于利潤(rùn)增加的情況,會(huì)減少利潤(rùn)。為更好地解決滯銷(xiāo)品無(wú)效占有庫(kù)存空間而暢銷(xiāo)品庫(kù)存空間不足阻礙公司利潤(rùn)增加的問(wèn)題,本文以促銷(xiāo)為手段,研究B2C電商企業(yè)庫(kù)房中滯銷(xiāo)品和暢銷(xiāo)品庫(kù)存空間分配的問(wèn)題。本文以Q公司3C庫(kù)房中3C產(chǎn)品為研究對(duì)象。首先,調(diào)研了解其庫(kù)房現(xiàn)狀,重點(diǎn)了解滯銷(xiāo)品和暢銷(xiāo)品現(xiàn)狀以及庫(kù)存空間分配現(xiàn)狀,分析得到該庫(kù)房中高價(jià)難售的商品形成了滯銷(xiāo)品,長(zhǎng)期無(wú)效占有庫(kù)存空間,成為企業(yè)利潤(rùn)增加的瓶頸,而薄利多銷(xiāo)的商品成了暢銷(xiāo)品,是企業(yè)的利潤(rùn)源泉;其次,分析了 3C產(chǎn)品促銷(xiāo)時(shí)折扣因子與需求的關(guān)系,得到其需求函數(shù),并討論了促銷(xiāo)滯銷(xiāo)品和訂購(gòu)暢銷(xiāo)品時(shí)涉及的各項(xiàng)成本與收益;再次,以滯銷(xiāo)品釋放的庫(kù)存空間為決策變量,從追求整體利益最大化的角度,總體權(quán)衡商品庫(kù)存成本、促銷(xiāo)成本與銷(xiāo)售收益,建立庫(kù)存空間分配數(shù)學(xué)模型。討論了在確定促銷(xiāo)水平下,促銷(xiāo)訂購(gòu)組合的成本和利潤(rùn)滿足不同條件時(shí)釋放庫(kù)存空間最優(yōu)值的變化;最后,通過(guò)Q公司實(shí)際數(shù)據(jù)驗(yàn)證模型的有效性并討論了折扣因子和商品體積對(duì)組合收益的影響。
[Abstract]:With the continuous operation of B2C e-commerce enterprises, the limited inventory space has been unable to store more goods, the phenomenon of insufficient warehouse frequently appears. The goods stored in the warehouse of B2C e-commerce enterprises can be divided into three categories according to their hot selling degree, that is, best-selling goods, regular goods and unsaleable goods, which are the main source of profits for enterprises. But the unsalable goods is the bottleneck of the increase of the enterprise profit, if in the limited inventory space can reduce the backlog of unsalable goods to store more best-selling goods. Then the profits of the company will be greatly increased, so enterprise managers think of the use of promotional methods to reduce the unsalable goods in the warehouse difficult to sell. Thus making more inventory space to store easy to sell the best-selling products to achieve the purpose of improving corporate profits. In theory, the promotion of unsalable goods may cause profit reduction. Ordering a best-selling item to sell can increase profits, and weighing the two is likely to bring profit to the business. However, the loss of profits may be greater than the increase in profit when the choice of goods promoted and ordered and the amount of space made are unreasonable. In order to solve the problem of unsalable goods not occupying inventory space effectively and the lack of inventory space of best-selling goods hinders the increase of company profits, this paper takes promotion as a means. This paper takes 3C products in 3C warehouse of Q Company as the research object. First of all, the present situation of the warehouse is investigated. Focus on the status of unsalable goods and best-selling products and inventory space distribution situation, analysis of the high prices in the warehouse difficult to sell the goods formed unsalable goods, long-term invalid possession of inventory space, become the bottleneck of increased corporate profits. And the small profits and sales of goods has become a best-selling product, is the source of profits of enterprises; Secondly, the relationship between discount factor and demand is analyzed, the demand function is obtained, and the costs and benefits involved in the promotion of unsalable products and the order of best-selling goods are discussed. Thirdly, taking the inventory space released by unsalable goods as the decision variable, from the point of pursuing the maximization of the overall interests, the overall trade-off between inventory cost, promotion cost and sales income. The mathematical model of inventory space allocation is established, and the change of the optimal value of inventory space is discussed when the cost and profit of sales promotion and order combination meet different conditions. Finally, the validity of the model is verified by Q Company's actual data and the influence of discount factor and commodity volume on portfolio returns is discussed.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F724.6;F274

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