本文關(guān)鍵詞：基于青年群體消費心理的家具定制網(wǎng)站交互設(shè)計研究　出處：《南京理工大學》2017年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 青年群體 消費心理 家具 定制 網(wǎng)頁交互設(shè)計

【摘要】：互聯(lián)網(wǎng)技術(shù)的廣泛應(yīng)用,影響著人類社會的各個領(lǐng)域,家具定制網(wǎng)站作為傳統(tǒng)家具行業(yè)的創(chuàng)新模式也隨之出現(xiàn)。隨著網(wǎng)站的發(fā)展,在越來越貼近用戶需求的同時,細分用戶群進行設(shè)計將成為未來電子商務(wù)網(wǎng)站深入發(fā)展的道路。青年群體是網(wǎng)絡(luò)購物的主力軍,對于家具的需求較多,購買能力較大,是家具定制網(wǎng)站的主要用戶群體。因此,在對家具定制網(wǎng)站的設(shè)計進行研究時,應(yīng)當有針對性的對其消費心理進行研究。本論文從青年群體的消費心理出發(fā),對用戶消費心理及需求進行了深入挖掘,從網(wǎng)頁交互設(shè)計的操作流程、結(jié)構(gòu)設(shè)計及視覺設(shè)計三個方面提出了家具定制網(wǎng)站交互設(shè)計策略,旨在設(shè)計出更加符合青年群體消費心理的家具定制網(wǎng)站。首先,本文在對青年消費心理相關(guān)理論進行論述的基礎(chǔ)上,對青年消費群體進行了分類,并著重分析了青年消費者的需要和動機,總結(jié)出了影響青年消費者購買行為的內(nèi)在因素和外在因素。同時對家具定制網(wǎng)站交互設(shè)計的目標、內(nèi)容及方法進行了分析和闡述,論述了青年消費心理與網(wǎng)頁交互設(shè)計的關(guān)系。其次,從本文總結(jié)出的影響青年消費群體購買行為的因素出發(fā),對青年消費群體進行了定性和定量研究,挖掘其對家具定制這一消費行為的根本需求,并在此基礎(chǔ)上結(jié)合網(wǎng)頁交互設(shè)計的一般原則將其引用到網(wǎng)頁的行為層面、結(jié)構(gòu)層面及視覺層面的設(shè)計中,提出了面向青年消費群體的家具定制網(wǎng)站交互設(shè)計策略。最后,將本文得出的設(shè)計策略應(yīng)用到實踐中,并對實踐成果展開可用性測試評估以驗證設(shè)計策略的合理性�；ヂ�(lián)網(wǎng)時代的大背景下,基于青年群體消費心理的家具定制網(wǎng)站交互設(shè)計研究具有重要的實踐意義和應(yīng)用前景。
[Abstract]:With the wide application of Internet technology, it affects every field of human society. As a traditional furniture industry innovation mode, furniture customization website also appears. With the development of website. In the more and more close to the needs of users at the same time, subdivision of the user group design will become the future of e-commerce website in-depth development. Young people are the main force of online shopping, the demand for furniture is more. The purchase ability is big, is the furniture custom website main user group. Therefore, when carries on the research to the furniture custom website design. Should be targeted to its consumer psychology research. This paper from the youth consumer psychology, consumer psychology and needs of the user in-depth mining, from the web page interactive design operation process. The interactive design strategy of furniture customization website is put forward in three aspects of structure design and visual design in order to design furniture customization website which is more in line with the consumer psychology of young people. First of all. Based on the theory of youth consumption psychology, this paper classifies the youth consumer groups, and analyzes the needs and motives of young consumers. This paper summarizes the internal and external factors that affect the purchase behavior of young consumers. At the same time, it analyzes and expounds the objectives, contents and methods of interactive design of furniture customization website. The relationship between youth consumption psychology and interactive design of web pages is discussed. Secondly, the qualitative and quantitative research on youth consumer groups is carried out from the factors that affect the purchase behavior of youth consumer groups summarized in this paper. Excavate its basic demand for the consumption behavior of furniture customization, and on this basis, combined with the general principles of web page interaction design, it will be cited to the design of the behavior level, the structure level and the visual level of the web page. This paper puts forward the interactive design strategy of furniture customization website for young consumer groups. Finally, the design strategy obtained in this paper is applied to practice. In order to verify the rationality of the design strategy, the usability test evaluation is carried out on the practical achievements. Under the background of the Internet era. The research on interactive design of furniture customization website based on youth consumer psychology has important practical significance and application prospect.
【學位授予單位】：南京理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TP393.092

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