本文關(guān)鍵詞：基于電子商務(wù)平臺的S國際貨運代理公司管理策略研究　出處：《天津大學》2014年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 電子商務(wù)平臺 國際貨運代理 SWOT分析法 運營效率

【摘要】：電子商務(wù)平臺誕生至今，，經(jīng)過技術(shù)與觀念的不斷創(chuàng)新，已經(jīng)深入人心，成為重要的交易手段。而國際貨運代理行業(yè)自改革開放以來，在我國進出口貿(mào)易中一直扮演著重要角色，其主要職能也從最初的協(xié)助貿(mào)易雙方完成貨物的運輸，逐漸演變?yōu)榻鉀Q伴隨運輸而產(chǎn)生的貿(mào)易、支付、保險、分撥等相關(guān)工作咨詢性質(zhì)的服務(wù)工作。國際貨運代理企業(yè)平臺代理商由于業(yè)務(wù)特點與電子商務(wù)平臺有相通之處，由此提出將電子商務(wù)平臺引入國際貨運代理行業(yè)的設(shè)想，本文圍繞此設(shè)想來進行分析研究。 本文首先通過對電子商務(wù)平臺發(fā)展歷程的回顧，捋清了電子商務(wù)平臺發(fā)展的重要節(jié)點，主要特征以及目前成功運行的電子商務(wù)平臺模式。然后，經(jīng)過對以S企業(yè)為代表的國際貨運代理行業(yè)的深入剖析，得出國際貨運代理行業(yè)的主要優(yōu)缺點以及發(fā)展方向。進一步，論文重點基于SWOT方法探討了將電子商務(wù)平臺模式引入國際貨運代理行業(yè)的策略并進行了比較分析。尤其是，在技術(shù)、管理、經(jīng)濟三個層面上對兩者的結(jié)合進行了可行性研究，且對國際貨運代理行業(yè)關(guān)注的核心問題，即將電子商務(wù)平臺與國際貨運代理行業(yè)結(jié)合時的難點問題進行了研究探討。最后，得出將電子商務(wù)平臺引入國際貨運代理行業(yè)存在的可能性及其可能存在的挑戰(zhàn)。通過本論文的研究，對將電子商務(wù)平臺模式引入S企業(yè)的運營模式進行探索，從中得出的策略分析結(jié)果可以促進該企業(yè)改變經(jīng)營觀念，提升和優(yōu)化工作效率。
[Abstract]:Since the birth of e-commerce platform, through continuous innovation, technology and concept has been popular, has become an important means of trading. And the international freight forwarding industry since the reform and opening up in China's import and export trade has played an important role, its main function is from the beginning to assist trade both sides to complete the transport of goods, gradually evolved in order to solve the resulting transport trade, payment, insurance, distribution and other related work advisory services. International freight forwarding enterprise platform agents due to business characteristics and e-commerce platform is communicated, puts forward ideas of e-commerce platform to introduce the international freight forwarding industry, this paper focuses on the analysis of this idea.
This paper firstly reviews the development of e-commerce platform, clear the important node development of e-commerce platform, the main characteristics and present the successful operation of the electronic commerce platform. Then, through the analysis in-depth on S enterprises as the representative of the international freight forwarding industry, the main advantages and disadvantages and the development direction of the international freight forwarders industry. Further, the paper discusses the method based on the SWOT model of e-commerce platform for the introduction of the international freight forwarding industry and strategy are analyzed. Especially, in the three aspects of technology, management, economy of the combination of feasibility study, and to the international freight forwarding industry focus on the core problem, will the electronic commerce platform and the international freight forwarding industry with difficulty problem was studied. Finally, the e-commerce platform for the introduction of international freight The possibility of agents exist and challenges may exist. Through the research of this paper, the model of e-commerce platform will introduce S mode of operation of the enterprise to explore the strategy analysis results from it can promote the enterprises to change the management idea, improve and optimize the work efficiency.

【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23

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