【摘要】：鄉(xiāng)村旅游是將農(nóng)業(yè)與旅游業(yè)有機結合,利用農(nóng)業(yè)景觀和農(nóng)村空間吸引游客前來觀賞、游覽、品嘗、休閑、體驗、購物的一種新型農(nóng)業(yè)經(jīng)營形態(tài),即以農(nóng)、林、牧、漁等農(nóng)業(yè)資源為基礎開發(fā)旅游產(chǎn)品,并為游客提供特色服務的旅游業(yè)的統(tǒng)稱。發(fā)展鄉(xiāng)村旅游產(chǎn)業(yè),對于轉(zhuǎn)變我國農(nóng)業(yè)發(fā)展方式,促進農(nóng)民就業(yè)增收,推進新農(nóng)村建設,統(tǒng)籌城鄉(xiāng)一體化發(fā)展,有效帶動農(nóng)業(yè)與相關的產(chǎn)業(yè)的融合發(fā)展,實現(xiàn)農(nóng)業(yè)產(chǎn)業(yè)結構的轉(zhuǎn)型升級,滿足城鄉(xiāng)居民日益增長的休閑消費需求具有重要現(xiàn)實與深遠的意義�！笆濉逼陂g,福建省在鄉(xiāng)村旅游發(fā)展方面已經(jīng)取得不小的成就,政府及相關部門一系列利好的扶持政策與促進措施的實施,以及福建省全面推進“海峽兩岸鄉(xiāng)村旅游”的合作,都為福建省鄉(xiāng)村旅游產(chǎn)業(yè)的進一步發(fā)展提供了良好的機遇和政策支持。然而,目前福建鄉(xiāng)村旅游還處于成長階段,發(fā)展過程面臨不少困境與問題,特別是鄉(xiāng)村旅游產(chǎn)業(yè)競爭力較弱。為此,本文將重點圍繞福建鄉(xiāng)村旅游產(chǎn)業(yè)競爭力的發(fā)展的實際,應用產(chǎn)業(yè)競爭優(yōu)勢理論和波特鉆石模型分析框架,深入地分析影響與制約福建鄉(xiāng)村旅游產(chǎn)業(yè)的因素,并采用主成分分析法對福建省鄉(xiāng)村旅游產(chǎn)業(yè)的競爭力進行分析評價,據(jù)此提出促進相應的對策建議,這對有效提升福建鄉(xiāng)村旅游產(chǎn)業(yè)競爭力,推動鄉(xiāng)村旅游產(chǎn)業(yè)的成長壯大具有重要與現(xiàn)實意義。本研究的主要內(nèi)容包括以下六個部分：第一部分是導論部分,主要對研究的背景、研究目的及意義、相關概念的界定、研究思路及方法等進行闡述；第二部分是國內(nèi)外研究現(xiàn)狀,通過收集文獻資料歸納總結國內(nèi)外已有研究成果,并進行簡要述評；第三部分是理論分析鄉(xiāng)村產(chǎn)業(yè)競爭力模型及影響因素；第四部分以波特鉆石模型分析框架,立足福建鄉(xiāng)村旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀的基礎上,深入地分析福建鄉(xiāng)村旅游產(chǎn)業(yè)競爭力與影響因素；第五部分是采用主成分分析法,對福建省鄉(xiāng)村旅游產(chǎn)業(yè)的競爭力進行評價分析；第六部分是研究結論,并從旅游資源要素、旅游市場、旅游企業(yè)、外部環(huán)境條件、相關產(chǎn)業(yè)及政策保障等方面,提出提升福建鄉(xiāng)村旅游產(chǎn)業(yè)的競爭力的對策與建議。
[Abstract]:Rural tourism is a new agricultural management form, which combines agriculture and tourism organically and uses agricultural landscape and rural space to attract tourists to watch, visit, taste, leisure, experience and shop, that is, to develop tourism products on the basis of agricultural resources such as agriculture, forestry, animal husbandry, fishing and so on, and to provide characteristic services for tourists. The development of rural tourism industry is of great practical and far-reaching significance for changing the mode of agricultural development in China, promoting the employment and income of farmers, promoting the construction of new countryside, coordinating the integrated development of urban and rural areas, effectively promoting the integration and development of agriculture and related industries, realizing the transformation and upgrading of agricultural industrial structure, and meeting the growing demand for leisure consumption of urban and rural residents. During the 12th five-year Plan period, Fujian Province has made great achievements in the development of rural tourism. The implementation of a series of favorable support policies and promotion measures by the government and relevant departments, as well as the cooperation of Fujian Province in comprehensively promoting "rural tourism on both sides of the Taiwan Strait", have provided good opportunities and policy support for the further development of rural tourism industry in Fujian Province. However, at present, Fujian rural tourism is still in the growth stage, the development process is facing many difficulties and problems, especially the competitiveness of rural tourism industry is weak. Therefore, this paper focuses on the development of the competitiveness of Fujian rural tourism industry, applies the theory of industrial competitive advantage and Porter diamond model analysis framework, deeply analyzes and restricts the factors affecting and restricting Fujian rural tourism industry, and uses principal component analysis to analyze and evaluate the competitiveness of Fujian rural tourism industry, and puts forward some countermeasures and suggestions to promote the competitiveness of Fujian rural tourism industry. This is of great and practical significance to effectively enhance the competitiveness of Fujian rural tourism industry and promote the growth and growth of rural tourism industry. The main contents of this study include the following six parts: the first part is the introduction part, which mainly expounds the background, purpose and significance of the study, the definition of related concepts, research ideas and methods, the second part is the research status at home and abroad, through the collection of literature to summarize the existing research results at home and abroad, and a brief review; the third part is the theoretical analysis of rural industrial competitiveness model and influencing factors; The fourth part analyzes the competitiveness and influencing factors of Fujian rural tourism industry on the basis of Porter diamond model analysis framework and based on the present situation of Fujian rural tourism industry. The fifth part evaluates and analyzes the competitiveness of Fujian rural tourism industry by using principal component analysis. The sixth part is the research conclusion, and puts forward the countermeasures and suggestions to improve the competitiveness of Fujian rural tourism industry from the aspects of tourism resource elements, tourism market, tourism enterprises, external environmental conditions, related industries and policy guarantee.
【學位授予單位】：福建農(nóng)林大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F592.7;F327

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