華潤電力山東區(qū)域產(chǎn)業(yè)發(fā)展對策研究
發(fā)布時間：2019-03-01 08:50
【摘要】：電力行業(yè)是關系國計民生的重要行業(yè),面臨中國第十三個五年計劃時期的全面到來,如何在產(chǎn)業(yè)政策和地區(qū)產(chǎn)業(yè)發(fā)展規(guī)劃的指引下合理健康快速的發(fā)展是每一個電力行業(yè)從業(yè)人員應該思考的問題。山東省是我國重要的人口大省、經(jīng)濟大省和資源大省,尤其是近幾年來,山東省GDP以較快速度增長,勢頭良好。自華潤集團2008年與山東省簽署戰(zhàn)略合作協(xié)議后,集團所在各利潤板塊的投資正在積極穩(wěn)步推進。其中,電力板塊作為產(chǎn)業(yè)發(fā)展的重點,地位舉足輕重。本文通過華潤電力在山東發(fā)展的脈絡梳理,回顧山東省“十三五”國民經(jīng)濟社會發(fā)展綱要中對能源行業(yè)的主要要求及發(fā)展情況,深入分析了華潤電力在山東業(yè)務區(qū)域內(nèi)的發(fā)展現(xiàn)狀及管理模式,通過分析產(chǎn)業(yè)發(fā)展的環(huán)境條件,剖析重點項目的內(nèi)外部環(huán)境,提出華潤電力在山東產(chǎn)業(yè)發(fā)展未來的發(fā)展規(guī)劃。在研究上,運用美國哈佛大學的企業(yè)競爭戰(zhàn)略理論專家、著名戰(zhàn)略學家邁克爾·波特教授的“波特五力”概念,對華潤電力山東區(qū)域進行了SWOT分析,得出如下結論:在山東電力市場國家能源政策的轉變、經(jīng)濟形勢的研究、近來電力市場的發(fā)展狀況等,判定較之前幾年,將來的市場機會并不多。但是因為華潤電力在山東發(fā)展幾年來,積累了諸如機組和設備新、儲備項目點多、資本運作能力強大、同行業(yè)中具有先進的技術水平等優(yōu)勢,所以分析得出,未來一段時間內(nèi),當市場機會不多,企業(yè)具有較大優(yōu)勢時,要采取多樣化戰(zhàn)略。由此得出華潤電力“十三五”期間在山東發(fā)展對策及建議,以達到基業(yè)長青的目的:創(chuàng)新商業(yè)模式;全力貫徹落實大區(qū)管控模式;成立區(qū)域售電公司;組織能力建設;承擔企業(yè)落實責任。
[Abstract]:The electric power industry is an important industry that has a bearing on the national economy and people's livelihood, facing the comprehensive arrival of the 13th five-year Plan period in China. How to develop reasonably, healthily and rapidly under the guidance of industrial policy and regional industrial development plan is the question that every power industry practitioner should think about. Shandong Province is an important province of population, economy and resources in our country. Especially in recent years, the GDP of Shandong Province has increased rapidly and has a good momentum. Since 2008, China Resources Group signed a strategic cooperation agreement with Shandong Province, the Group's profit sector investment is actively and steadily advancing. Among them, the electric power plate as the industry development focal point, the position is decisive. This paper reviews the main requirements and development of energy industry in the outline of national economic and social development in Shandong Province during the 13th five-year Plan by combing the development of China Resources Electric Power in Shandong Province. The present situation and management mode of China Resources Electric Power in Shandong business area are analyzed deeply. By analyzing the environmental conditions of industrial development and the internal and external environment of key projects, the future development plan of China Resources Electric Power in Shandong Province is put forward. In the research, using the concept of "five powers" by Professor Michael Porter, a famous strategist and an expert in the theory of enterprise competitive strategy at Harvard University in the United States, this paper makes a SWOT analysis of the Shandong region of China Resources Electric Power. The conclusions are as follows: in Shandong power market, the transformation of national energy policy, the study of economic situation, the recent development of electricity market, and so on, the market opportunities in the future are not many compared with those in the previous few years. However, since the development of China Resources Power in Shandong over the past few years has accumulated advantages such as new units and equipment, a large number of reserve projects, a strong capital operation capacity, and an advanced level of technology in the same industry, the analysis shows that in the future, in a period of time, When the market opportunity is not many, the enterprise has the bigger advantage, should adopt the diversification strategy. Therefore, the countermeasures and suggestions for the development of China Resources Electric Power in Shandong Province during the 13th five-year Plan period are drawn in order to achieve the purpose of sustainable development of the base industry: innovation of business model; full implementation of regional control and control mode; establishment of regional power sales companies; organizational capacity-building; Take responsibility for the implementation of the enterprise.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F426.61
本文編號：2432271
[Abstract]:The electric power industry is an important industry that has a bearing on the national economy and people's livelihood, facing the comprehensive arrival of the 13th five-year Plan period in China. How to develop reasonably, healthily and rapidly under the guidance of industrial policy and regional industrial development plan is the question that every power industry practitioner should think about. Shandong Province is an important province of population, economy and resources in our country. Especially in recent years, the GDP of Shandong Province has increased rapidly and has a good momentum. Since 2008, China Resources Group signed a strategic cooperation agreement with Shandong Province, the Group's profit sector investment is actively and steadily advancing. Among them, the electric power plate as the industry development focal point, the position is decisive. This paper reviews the main requirements and development of energy industry in the outline of national economic and social development in Shandong Province during the 13th five-year Plan by combing the development of China Resources Electric Power in Shandong Province. The present situation and management mode of China Resources Electric Power in Shandong business area are analyzed deeply. By analyzing the environmental conditions of industrial development and the internal and external environment of key projects, the future development plan of China Resources Electric Power in Shandong Province is put forward. In the research, using the concept of "five powers" by Professor Michael Porter, a famous strategist and an expert in the theory of enterprise competitive strategy at Harvard University in the United States, this paper makes a SWOT analysis of the Shandong region of China Resources Electric Power. The conclusions are as follows: in Shandong power market, the transformation of national energy policy, the study of economic situation, the recent development of electricity market, and so on, the market opportunities in the future are not many compared with those in the previous few years. However, since the development of China Resources Power in Shandong over the past few years has accumulated advantages such as new units and equipment, a large number of reserve projects, a strong capital operation capacity, and an advanced level of technology in the same industry, the analysis shows that in the future, in a period of time, When the market opportunity is not many, the enterprise has the bigger advantage, should adopt the diversification strategy. Therefore, the countermeasures and suggestions for the development of China Resources Electric Power in Shandong Province during the 13th five-year Plan period are drawn in order to achieve the purpose of sustainable development of the base industry: innovation of business model; full implementation of regional control and control mode; establishment of regional power sales companies; organizational capacity-building; Take responsibility for the implementation of the enterprise.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F426.61
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